Francorp Chairman, Donald D Boroian, and Francorp President, L. Patrick Callaway, address the core questions involved in determining whether or not to franchise a business:
 

• How does franchising compare with other growth systems?

• What are the chief traits of business that succeed in franchising?

• What results can a business expect from franchising
   

Franchising Your Business also discusses the new developments that have radically changed franchising in less than a decade:
 

• Why the Internet has revolutionized franchise marketing and how it works.

• How new profile franchisees give franchisors greater flexibility.