Sam Christopher Lim, CFE

Brings to Francorp a decade of global marketing experience from Bangkok, Shanghai, and London as former Senior Global Brand Manager for Unilever.

Co-Author of the 12 Strategies of Franchising and Franchising Beyond Borders

Concurrent president, U-Franchise Sales and Management Inc., where he brings fresh perspectives in strategic marketing, international business, and franchise sales

Chairman, Philippine Franchise Association (PFA)

Graduated with distinction from Oxford University with a Post Graduate Diploma in Strategy and Innovation and studied in the National University of Singapore

Agora Awardee for Entrepreneurship, Young Market Master Awardee, Lifetime Achievement Award Hall of FAME by the Federation of Ateneo Management Engineers, Association Board Member of the Year, PCAAE