Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

Franchise Hotline : (+632) 8638.3149 to 50


readsmart01Providing kids with life-changing experiences during their toddler, pre-school, and grade school years is the noble mission behind READSMART LEARNING CENTER’s “love of learning” principles and initiatives.

Established in 2012 by Mr. and Mrs. Heribert Guzman, READSMART LEARNING CENTER runs a pre-school program patterned after the curriculum developed by Mrs. Remedios Guzman, Heribert’s mother, who was Manila District Supervisor for 30 years. After this, READSMART LEARNING CENTER developed before-and- after school enrichment programs that go with the tested pre-school curriculum. These now constitute the school’s main offerings.

For toddlers, READSMART has a School Readiness Program, and for children with study habit dificulties, it offers a Smart Program.

For older children, there is an Advanced Academic Setup for Nursery, Kinder I and II as well as Academic Tutoring and Subject Mentoring in English, Math, Science, and Filipino, all for study reinforcement and enhancement.

Being passionate in changing the world through the youth and strongly believing in hard work and commitment, Herbert started the school with the first branch in Chrysanthemum Village, San Pedro, Laguna. The second branch in Tunasan, Muntinlupa City followed closely. Soon to open are schools in BF Homes, Paranaque City, and in Silang, Cavite.

Aggressive in their growth plans, READSMART hopes to one day achieve its vision of inculcating 1 million kids with love for learning. To help them realize this, READSMART is now open for franchising. Interested franchisees who share the Guzmans’ belief that “love for learning” among kids will ultimately make a difference in their future can set up a school for an initial investment of P 900,000 to P 1.5 million, using a minimum 80 – 200 sqm. of space. The franchise fee is P 350,000.00.

For additional details, please email. or call 0915-8309299 or (02) 3309107.



Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!

Tags: , , ,


Anyone from Urdaneta, Pangasinan, would know a familiar name – CB Estrada Pawnshop – one of the pioneers of the pawnshop industry in the province which has made a name for itself since 1984. With its low interest rates and high appraisal values, CBE has truly been a loyal service arm to Pangasinenses, assisting them in their financial needs. Its mission statement is summarized by the acronym CARE – Credible and reliable business operations, Accessible branches, Reach because of its many branches, and that, it Exceeds customer satisfaction.


CBE will now be strategically located in different parts of the country thanks to franchising. There are already 10 branches manned by well-trained employees whose priority is serving customers with a smile and welcoming them with warm greetings. Unlike their competitors, CBE uses advanced information systems for fast and organized transactions and updated customer proiles. The system is run by I.T. specialists and skilled employees trained in Manila. For 100% security of the pawned items, security equipment is in every corner of the shop and highly trained guards are stationed at all times.

For a franchise fee of P 450,000 and a total investment of P 2.32 to P 3.4 million, including deposits and working capital, a CBE pawnshop franchise may no longer be just a household word in Pangasinan but in other parts of the Philippines as well.

For franchise details, please call (075) 568-2443, 656-8964, 0922-8348906 or Email



Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!

Tags: , ,



Franchise Consultant, How to Franchise your business, Franchise Seminar, Business Franchise Guide


  • Apr 13 (Ortigas Center)
  • May 18 (Alabang)

Every journey begins with a single step – and for entrepreneurs looking to become the “Next Big Thing”, that first step is Francorp’s exclusive “Franchise Your Business” seminar. Francorp’s seminar is set in two parts. The first serves as an introduction to the franchising model of business expansion, and will answer the basic and most important questions like what franchising is and the pros and cons of turning your business into a franchise, how to franchise your business and how to create a franchise business. The second introduces the advantages of franchising and what you need to know before you franchise. Both talks are comprehensive, in-depth, and feature concrete examples of businesses from both here and abroad.

Delivered by the top franchise experts, respected franchise consultants and certified franchise executives in the country, Francorp’s “How to Franchise Your Business” seminar is an invaluable investment for anyone looking to expand their business through franchising. In addition, seminar attendees are invited to a one-on-one business consultation after the event with Francorp’s business consultants. The consultation is for free, and serves as an opportunity for you to get real franchising advice for your business from the industry experts.

Francorp’s clients include some of the country’s biggest brands in food, retail, and services, who have become the benchmark that other businesses aspire to reach. But they all started small. So what are you waiting for? Take the first step towards the road to ultimate franchise success and register for Francorp’s “How to Franchise Your Business” Seminar now!




Tags: , , , , , , , , ,


goldilocks logo

When it comes to baked goodies, desserts, snack foods, and breads, Goldilocks is top of mind. From a two-story bakeshop in Pasong Tamo, Makati, run by two sisters – Milagros Leelin Yee and Clarita Leelin Go – way back in 1966, Goldilocks has now become the biggest Filipino-owned bakeshop chain in the world. 48 years after the first store opened, Goldilocks now has more than 420 stores both in the Philippines and overseas. Its strong national and international presence in the United States, Canada, and Thailand is the product of the hard work of the first and second generations of the Go and Yee families, represented by Chairman of the Board, Freddie Go Sr. Under his watch, and with family members in full support, Goldilocks continues to produce a wide range of high-quality products at par with the world’s best.

Francorp’s franchise consultants were there in the beginning to set the groundwork and foundation of the franchise system. From developing franchise operations manuals, discussing franchise business strategy and drafting franchise legal agreements. Mr. Go upholds the fact that to create a successful franchise business, “franchise relations should be a joint effort of both the franchisor and franchisee for them to achieve business profitability anchored on open communication, trust, honesty and continuous operational support.” “The franchisee, on the other hand”, he says, “must be personally committed to the business, be hands-on, take an active role in operations and provide leadership and inspiration to his personnel. He has to be on top of the situation because the amount of effort he puts in can affect his ROI.” With an excellent brand, backed up by premium quality, delicious products, and high customer satisfaction, Goldilocks continues to be a source of pride for Filipinos here and abroad and an example of how to franchise your business successfully.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.


Tags: , , , , , , ,

NxtGen entrepreneurs bring new levels of ambition and purpose to franchise industry

“What sets these next generation apart is their ambition and purpose.” With this, Sam Christopher Lim, project lead for NxtGen, opened the night for the first ever “NxtGen in Franchising Award.”

Led by the Philippine Franchise Association (PFA), the “NxtGen in Franchising Award” seeks to promote franchising as a tool to accelerate business growth and recognize the brands and businesses that can scale up through franchising. It seeks to recognize young entrepreneurs who can be the next franchise leaders in the industry.
“When you look at businesses today, they look at hundreds to thousands of stores, and look at their market not in terms of the hundred million in the Philippines, but the hundreds of millions in ASEAN and internationally,” Lim said.

This ambition was seen in the night’s overall winner, Agri, a one-stop agriculture shop, represented by its owner, Mr. Joseph Calata. With over 100 stores, it continues to use franchising as a tool to accelerate their growth nationally. 360⁰ Fitness Club, a locally developed fitness club concept aims to conquer Southeast Asia through its fun, fast and effective fitness work outs. “We’ve started to join international shows and events and plan to expand first into Thailand and then to the rest of Southeast Asia,” said Joanna Pinon, co-owner of 360⁰ Fitness. While Homer Alvarez, owner of BluNektar, started as a bartender on a cruise ship and used his experience in creating concoctions to offer unique cake shakes. He dreams of catapulting his brand to be a recognized and respected beverage chain in the country.

But what sets these next generationentrepreneurs apart is their sense of purpose, of truly doing something to improve their customers’ lives and the community where they operate. They have a social mission that is integral to their business, and is not just embarking on another CSR project. Happy Helpers is a social enterprise that provides reliable and quality home cleaning services and at the same time, provides livelihood opportunities to women in living in Gawad Kalinga communities. The Paper Stone uses eco-friendly materials with the cheeriest, liveliest, and cutest designs for stationeries, journals, pens, and other quirky items. Another finalist, a high quality, but affordable skin andbeauty service center, aims to ensure that “that feeling and becoming beautiful is not a privilege but a right,” saysJasmine Sarmiento, owner of Beauty & Beyond from Cebu.

With the next generation’s continued sense of ambition and purpose, the Philippine Franchise Association hopes to continue to inspire more entrepreneurs to use franchising a tool to expand both nationally and internationally, and to follow the footsteps of Jollibee, Max’s, Bench, Goldilocks, and put more Filipino brands on the global map.

The NxtGen in Franchising Award is the first phase of the global search for the next generation of franchisors. To join the international contest and get a chance to win a trip to the United States together with an opportunity to network, make a pitch, and promote their ideas and concepts at the Next Gen in Franchising Summit to be held in the U.S., apply at Deadline is on October 30, 2015.

Tags: , , , , , , ,

Francorp brings regional flavors national through franchising

It is an exciting time to be an entrepreneur in our provinces. There are many food enterprises today that were once confined to towns but are now tourist destinations. And despite numerous foreign restaurants entering the Philippines, Francorp has been helping provincial concepts go from towns to city centers through franchising.

The Country Store of the Bohol Bee Farm

The first outlet of The Country Store is nestled within the homey and relaxing Bohol Bee Farm, an apiary-cum-agriculture farm resort in Dauis, Panglao Island, Bohol. The resort serves delicious, big portioned meals from organically-grown vegetables and fruits, 100% natural and without preservatives.

After meals, diners do not miss The Country Store of the Bohol Bee Farm for its healthy and mouth-watering array of organic goodies – squash muffins, vegetable lasagna, camote or sweet potato bread served with pesto and honey spread, special coffee from roasted corn and wild berries, organic garden salad (with edible flowers), mustard honey dressing, malunggay or spicy ginger ice cream on cassava cone, lemongrass (tanglad) juice, gumamela hot tea, to name a few.

The owner, Ms. Vicky Wallace, a balikbayan nurse, set up the farm with the cafe and store to advance her advocacy of helping local farmers by marketing the products of the Bohol Bee Farm and other local growers. The organic harvest is used in their cafe which have branches in the Island City Mall and Loboc Tourism Complex in Tagbilaran City, the capital of Bohol.

Franchisees can bring to Manila and all over the Philippines the to-die-for feast of healthy viands and beverages from The Country Store of the Bohol Bee Farm that are all so distinctive, refreshing, and made from organically grown ingredients. The store is a clear signal for other business owners to know that going green, organic, and natural can be very profitable.


The unusual name of this Asian fusion restaurant, one of the newest top food destinations in Cebu, is actually a phrase in the Visayan dialect. When a Cebuano asks “Asa ta kaon?” or “Where do we eat?,” one answers “Ila Puti” referring to the place of Chef Jan Rodriguez, nicknamed “Puti” because of his fair complexion.

The beginnings of the restaurant and its chef are as amazing the dishes which he serves, all of which have a story behind them. Started in 2002, Ilaputi used to be a humble 35-seat carinderia across the University of San Carlos in Talamban, Cebu. The daily line-up of ready-cooked meals was just four dishes, freshly cooked from the kitchen: Silog Special, Peking Pork, Katsuto, and Teriyakatsu.

Today, 12 years into its existence, Ilaputi has become a favorite dining spot in one of the city’s upscale addresses, Asiatown Cebu IT Park, and is now renowned for its fast casual gourmet comfort food made from the freshest ingredients. The classy interiors and light music add to the cozy ambience – just the right setting for a sumptuous, reasonably priced, and surprising mix of dishes.

Jan started cooking when he was in U.S. as an outlet for his creativity, and coming home, continued to whip up dishes for family and friends. From out of his kitchen came out an eclectic mix of flavours that are pleasant to the palate.

His best sellers are Pasta Puti, Beef Stroganov, Chicken Jambalaya, and many more which only Chef Jan can concoct. Customers crave for Saigon Adobo and Vietcondobo Sandwich, Sakana tempura, Mexcebuano Chicken, Chikari, Kari Kulkarni and more. The appetizers alone are fully satisfying – Skin-On French Fries; Buffalo Chicken Fingers, Beef Mediterranean Salad or Phoenix Mandarin Salad.

Downed with refreshing pink lemonade, iced tea, or fruit shakes, a compleat meal caps the diner’s experience. For those who like to try their signature drinks, Ilaputi serves 22-ounce blended beverages and house cocktails.

Tags: , , , , , ,