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Francorp - The Franchising Leader in the Philippines

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10 franchise brands you didn’t know are from Cebu

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The island province of Cebu is known for many things: sumptuous lechon, sweet ripe mangoes, white sand beaches, ingenious furniture design andfiesta-loving Cebuanos, among other things.


But don’t let their laid-back and fiesta-loving lifestyle fool you – Cebuanos are a hardworking and entrepreneurial lot. It’s no wonder then that the “Queen City of the South” has seen massive economic growth and infrastructure development over the past couple of decades.

Another testament to the entrepreneurial spirit of Cebuanos is the number of franchise brands that have come out of Cebu. Some of these franchise brands have not only achieved nationwide success, they are also setting their sights on the international market.




Before its image models Gigi Hadid and Kendall Jenner ruled the city, Penshoppe already ruled fashion retail in the Philippines. Founded in Cebu in 1986, Penshoppe is the flagship brand of Golden ABC Inc., the apparel manufacturing company owned by Bernie Liu. As one of the early franchise players, Penshoppe expanded to a network of more than 300 stores here and abroad, with presences in Dubai, Indonesia, Vietnam, Cambodia and soon in Australia.




Island Souvenirs

Founded in Cebu in 1992, Island Souvenirs took the idea of pasalubong to a whole new level. Its founder Jay Aldeguer wanted to elevate Cebu’s souvenir industry from a cottage industry to a full-fledged retail powerhouse that can compete in the major malls. Today, Island Souvenirs uses franchising to manage a network of more than 80 stores all over the Philippines, and has paved the way for an island-hopping experience called Islands Banca and a chain of budget hotels called Islands Stay.




Bo’s Coffee

Before Starbucks came to the Philippines in 1997, there was already Bo’s Coffee. Founded by Steve Benitez in Cebu in 1996, Bo’s Coffee has since grown into one of the country’s leading specialty coffee shops. It also advocates the promotion of Philippine coffee, and helps local coffee farmers by choosing to strictly source its coffee beans locally. Today, Bo’s Coffee is spreading homegrown coffee goodness through its network of more than 60 stores.




Hukad sa Golden Cowrie

Hukad is the latest restaurant concept by the people behind the Golden Cowrie Restaurant, which first opened in Cebu in 1982 as a hole-in-the-wall made out of bamboo and sawali. True to the Golden Cowrie tradition, Hukad’s menu and ambiance screams Filipino fiesta: huge servings of food, big tables with lots of seating room, and cheerful servers and waiters. It’s always a feast in Hukadsa Golden Cowrie’s more than 40 restaurants all over the Philippines and has recently opened its first franchise in Metro Manila.

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Article by:  Sam Christopher Lim | Sep 8, 2016

Chris is the senior vice president for marketing and strategy of Francorp Philippines; president of U-Franchise Sales & Management; and chairperson and director for special projects, ASEAN integration-Philippine Franchise Association.


Ready to expand your business nationwide through franchising? Francorp has developed professional franchise programs for hundreds of brands to help accelerate their expansion. To know if you’re ready to franchise, take a free franchisability test, visit or call (+63917) 835.55.30 /  (+632) 638.3149 

All photos from official company websites and Facebook pages.

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Franchise on the Rise: Setting Trends in Retailing

Originally hailing from Iligan City, TRENDLINE is a known brand in the department store and grocery business in Northern Mindanao. It has 3 company- owned branches in Iligan City, one in Cagayan de Oro City, and one in Manticao, Misamis Oriental, and another one (1) in Valencia City, Bukidnon, for a total of six (6) Stores in three (3) provinces.


TRENDLINE department store is the authorized retailer of well-known products like Levis and Docker pants and tops, PENSHOPPE, Oxygen, Mr LEE and RRJ Jeans, PREGO jeans,  BURLINGTON and DARLINGTON socks, WALKER, WARREN     and     HANFORD     briefs, GUITAR shirts, HICKOK wallets and belts, SOEN, GARFIELD children’s wear, shoes and bags, furniture, school supplies, toys, and many more. It has no less than 42 product concessionaires that occupy 1,000 square meters of display area.


The grocery section has a complete line of consumer goods from NESTLE and UNILEVER as well as canned meat and sardines, milk and juices, noodles and biscuits, seasoning and spices, bath soap and detergents. This year, TRENDLINE is open for franchising. All these products, therefore, will be automatically available to all TRENDLINE franchisees.


TRENDLINE has come a long way from 1980 when the Yaps opened their first store. Along with their mission to provide excellent customer service and to offer globally sourced products at reasonable prices, the company assures business partners and franchisees full support so that everyone can achieve maximum profitability.


Interested franchisees can email their inquiries to or call 0063-2-6873569

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