Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

Franchise Hotline : (+632) 8638.3149 to 50

Franchise on the Rise: Setting Trends in Retailing

Originally hailing from Iligan City, TRENDLINE is a known brand in the department store and grocery business in Northern Mindanao. It has 3 company- owned branches in Iligan City, one in Cagayan de Oro City, and one in Manticao, Misamis Oriental, and another one (1) in Valencia City, Bukidnon, for a total of six (6) Stores in three (3) provinces.


TRENDLINE department store is the authorized retailer of well-known products like Levis and Docker pants and tops, PENSHOPPE, Oxygen, Mr LEE and RRJ Jeans, PREGO jeans,  BURLINGTON and DARLINGTON socks, WALKER, WARREN     and     HANFORD     briefs, GUITAR shirts, HICKOK wallets and belts, SOEN, GARFIELD children’s wear, shoes and bags, furniture, school supplies, toys, and many more. It has no less than 42 product concessionaires that occupy 1,000 square meters of display area.


The grocery section has a complete line of consumer goods from NESTLE and UNILEVER as well as canned meat and sardines, milk and juices, noodles and biscuits, seasoning and spices, bath soap and detergents. This year, TRENDLINE is open for franchising. All these products, therefore, will be automatically available to all TRENDLINE franchisees.


TRENDLINE has come a long way from 1980 when the Yaps opened their first store. Along with their mission to provide excellent customer service and to offer globally sourced products at reasonable prices, the company assures business partners and franchisees full support so that everyone can achieve maximum profitability.


Interested franchisees can email their inquiries to or call 0063-2-6873569

Proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise! 

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Franchise Talk: How Successful Franchisors Think

By Joselito G. Samson, CFE


thinkAs a franchise consultant, I have met and talked to a lot of entrepreneurs who have varying thoughts about franchising and what it can do for their business. And for those whom I have seen succeed because they chose the franchising path, these are their characteristics which made them stand out:


Knowledge of their strengths and weaknesses.

These successful franchisors know and then acknowledge that, indeed, they have strengths and weaknesses. Fully knowing what their core competence is, they are open to delegating tasks in areas where they are weak. Franchising to them is a unique industry that requires specific expertise to plan out and build the right organizational structures. At the outset, these entrepreneurs understand the value of getting things right.


Passion for teaching

Franchise entrepreneurs like to share their successes via teaching or mentoring their Franchisees. This trait is critical to building a long-term and mutually satisfying franchisor-franchisee relationship that is based on trust, exchange of ideas, openness to suggestions and yes, replicating the successful business model. More than the documents that bind franchisor-to-franchisee, a harmonious relationship will ensure a fruitful and profitable partnership, especially because franchisee suggestions/feedbacks, when coursed through the franchising system, are valuable listening posts for customer feedbacks and preference.


man backAbility to see the big picture.

One of the biggest mistaken notions that entrepreneurs have when embarking into franchising is thinking about the business as costing very little effort and money but returning huge paybacks.

On the contrary, franchising requires thorough study, needing, at the very least, a Franchise Business Plan, Franchise Agreement and a Franchise Operations Manual. Setting up a Franchise System is meticulous and will require additional investment. A potential Franchisor must assess his current company structure, cost structures, operations, training capabilities and supply chain to determine if it can handle additional operating units generated from selling franchises.

As for the “huge payback”, this will not be realized on the first, or even, on the second year of the franchise offering. During these times, you are still developing efficiencies as a franchisor, putting in place your franchise support systems and are still learning the ropes of managing the system. What you will get during these stages of development is an increase in the number of branches/stores as well as sales volume generated from newly opened franchised units.


Franchisors should also give careful thought about selecting and awarding franchises. A franchise term is usually from three to eight years, it is crucial that you get the “right franchisee” since they will be your “partner” in growth. Therefore, it is in your best interest to ensure that they too experience profitability and success. Eventually, they will be your best selling proposition.

Franchising is an effective strategy for companies who looking to expand their business. But having the right mindset as a Franchisor will dictate whether you will be a success or a failure in Franchising. An honest assessment of one’s mindset and objective will spell the difference between failure and success.

Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise! 

For more information on franchising, please contactFrancorp Philippines (+632) 638-3149, email info[at] or visit   

Lito is the Associate Vice President for Consulting of Francorp Philippines ( His training and experience in the field of fast food operations cover 15 years, starting with McDonald’s, Carl’s Jr., Burger Machine and Jollibee. He is a Certified Franchise Executive (CFE) and is a certified Serv Safe Executive.

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