Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

Franchise Hotline : (+632) 638.3149 to 50

THE BEAUTY OF PERFECT EYEBROWS

The Eyebrowdery is the next beauty franchise for 3D permanent make-up.

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It has been said that eyebrows can make or break a look, which is probably why most women nowadays are more particular about eyebrow grooming. From the increased sales of eyebrow pencils and stencils, to the rise in popularity of eyebrow waxing and shaping salons worldwide, eyebrow grooming has become an industry of its own.
Like most kikays, Klarisse Yu Tabao is also particular about her eyebrows. At one point, she and a friend decided to try out a procedure called eyebrow tattooing, much to their disappointment. “Imagine my friend’s horror when she found out that her tattooed eyebrows have turned green,” Tabao recalls, as eyebrow tattoos tend to fade off into green, blue, and reddish tones after a time.

Tabao decided to research about other permanent make-up solutions and learned about 3D permanent make-up, which primarily uses natural plant extracts for color pigments. Also known as make- up embroidery, it is a common beauty procedure in fashion-forward countries like Japan, Singapore, South Korea, and Hong Kong.
But, much to Tabao’s dismay, the procedure is not yet available in the country. So, she decided to take up make-up embroidery classes in Singapore. Armed with a degree on Eyebrow, Eyeliner, and Lips Embroidery from the Aesthetics International Academy, Tabao is taking the technology to the Philippines through her beauty center, The Eyebrowdery.

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The Eyebrowdery specializes in eyebrow embroidery, also known as eyebrow hairline stroke. It is different from eyebrow tattooing, which aims to create permanent eyebrows by inserting indelible ink into the dermis layer of the skin, and eventually fades off and turns green, blue, or reddish in tone through time.
Eyebrow embroidery is a more delicate procedure, which aims to create semi- permanent and natural-looking eyebrows by drawing fine strands onto the skin using vegetable dye pigments. It produces a full and lawless look, and can last from two to five years.

 

Since The Eyebrowdery opened on March 1, 2015, also Tabao’s birthday, it has gotten quite the following from beauty addicts and celebrities alike, including health and wellness guru Cory Quirino, Andi Eigenmann, and Valerie Concepcion, just to name a few. Aside from eyebrow embroidery, The Eyebrowdery also offers other services such as lipstick and eyeliner embroidery; eyebrow tinting; eyelash extensions; hot wax jobs; and even the regular manicure and pedicure.

In her quest to make The Eyebrowdery the “leading 3D technology permanent make-up specialist in the country,” Tabao knew that the brand had to grow—and fast. “But instead of investing in a second branch, I chose to invest in developing The Eyebrowdery into a franchise with the help of Francorp Philippines,” she shares, as she believed that this move will allow the brand to grow faster.

For those who want to beThe Eyebrowdery’s partners in beauty, the total investment needed is around P2.5 million, already inclusive of the P400, 000 franchise fee. Tabao pegs the return on investment period at around 16 months. “As for the training, I will personally train the franchisee and the staff on the different make-up embroidery procedures,” she adds. Currently, The Eyebrowdery has one store in Greenhills, San Juan.

For franchise inquiries, please contact The Eyebrowdery at (02) 751-7236, or visit the website at eyebrowdery.com.

 


 

Article by: Toni Antiporda

Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!

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Handicrafted Ice Cream Sandwich Treats in Every Bite

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A tropical country like the Philippines, whose highest recorded El Nino temperature this year rose to 52.3o C in Nueva Ecija, will always have people craving for an invigorating feeling, the kind that frozen delights can give. One of the best purveyors of cold goodies has been a brand from Cebu – Frostbites, whose main products are refreshing ice cream sandwiches. The bestseller, chocolate ice cream sandwiched by two brownie squares, never fails to elicit enthusiastic reviews from their loyal customers.

 

It all started when on a vacation in Singapore in 2012, Harlow Facturan, president of Frostbites, chanced upon a cart selling ice cream sandwiches along Orchard Road, just near the hotel where he stayed. When he tried it, he was hooked. He liked the taste so much that he had a sandwich twice a day for the duration of their vacation. What’s more, he thought about bringing the concept to Cebu, his hometown.

 

frostbite ice creamBack in the Philippines, when they uploaded a picture of the ice cream sandwiches online, their friends commented on how they missed the product and how they wished that Cebu can also have the product. After this, Harlow tried tapping companies for that special ice cream, but he was unsuccessful. These companies could not supply the bars. The problem was solved when Harlow made everything at home.

 

A year and a half after, the Frostbites business was launched in a small bazaar which unexpectedly gained a number of followers. After two months, mall administrators started inviting Harlow to set up Frostbites inside their shopping centers. Within one year, three (3) Frostbites outlets were opened. There are outlets in J. Centre Mall, Parkmall, I.T. Park Bazaar, all in Cebu. In Metro Manila, Frostbites products are available in San Dionisio, Paranaque City.

 

Today, Harlow makes sure that every customer gets a positively unforgettable experience every time they consume a mouthwatering ice cream sandwich. For one, the sandwiches can be customized. First, the customer chooses from the 10 flavors – cookies and cream and mango cheesecake are the topnotchers. Second, choose the bun – will it be brownies, cookies, cakes, bread, wafers or crackers? Favorites are chocolate chip cookies or wafer, red velvet cake, and tiramisu. Harlow has decided to take the franchising route to expansion thus making more ice cream lovers happier. More franchisees too will be glad with this refreshing franchise.

 

Franchise inquiries are entertained at 0922-8400980 or frostbites_ics@yahoo.com

The Frostbites franchise is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise! 

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Franchise Talk: How Successful Franchisors Think

By Joselito G. Samson, CFE

 

thinkAs a franchise consultant, I have met and talked to a lot of entrepreneurs who have varying thoughts about franchising and what it can do for their business. And for those whom I have seen succeed because they chose the franchising path, these are their characteristics which made them stand out:

 

Knowledge of their strengths and weaknesses.

These successful franchisors know and then acknowledge that, indeed, they have strengths and weaknesses. Fully knowing what their core competence is, they are open to delegating tasks in areas where they are weak. Franchising to them is a unique industry that requires specific expertise to plan out and build the right organizational structures. At the outset, these entrepreneurs understand the value of getting things right.

 

Passion for teaching

Franchise entrepreneurs like to share their successes via teaching or mentoring their Franchisees. This trait is critical to building a long-term and mutually satisfying franchisor-franchisee relationship that is based on trust, exchange of ideas, openness to suggestions and yes, replicating the successful business model. More than the documents that bind franchisor-to-franchisee, a harmonious relationship will ensure a fruitful and profitable partnership, especially because franchisee suggestions/feedbacks, when coursed through the franchising system, are valuable listening posts for customer feedbacks and preference.

 

man backAbility to see the big picture.

One of the biggest mistaken notions that entrepreneurs have when embarking into franchising is thinking about the business as costing very little effort and money but returning huge paybacks.

On the contrary, franchising requires thorough study, needing, at the very least, a Franchise Business Plan, Franchise Agreement and a Franchise Operations Manual. Setting up a Franchise System is meticulous and will require additional investment. A potential Franchisor must assess his current company structure, cost structures, operations, training capabilities and supply chain to determine if it can handle additional operating units generated from selling franchises.

As for the “huge payback”, this will not be realized on the first, or even, on the second year of the franchise offering. During these times, you are still developing efficiencies as a franchisor, putting in place your franchise support systems and are still learning the ropes of managing the system. What you will get during these stages of development is an increase in the number of branches/stores as well as sales volume generated from newly opened franchised units.

 

Franchisors should also give careful thought about selecting and awarding franchises. A franchise term is usually from three to eight years, it is crucial that you get the “right franchisee” since they will be your “partner” in growth. Therefore, it is in your best interest to ensure that they too experience profitability and success. Eventually, they will be your best selling proposition.

Franchising is an effective strategy for companies who looking to expand their business. But having the right mindset as a Franchisor will dictate whether you will be a success or a failure in Franchising. An honest assessment of one’s mindset and objective will spell the difference between failure and success.

Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise! 

For more information on franchising, please contactFrancorp Philippines (+632) 638-3149, email info[at]francorp.com.ph or visit francorp.com.ph   

Lito is the Associate Vice President for Consulting of Francorp Philippines (francorp.com.ph). His training and experience in the field of fast food operations cover 15 years, starting with McDonald’s, Carl’s Jr., Burger Machine and Jollibee. He is a Certified Franchise Executive (CFE) and is a certified Serv Safe Executive.

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WHEN COFFEE MEETS TEA

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Imagine earthly mixes of comfort, aroma, and exciting flavours rolled into one; a place where you can nourish and delight your senses, a place to connect, and a place where zen and happiness are served in one cup—discover Caffe La Tea!

Caffe La Tea is a fast-rising coffee and milk tea company from the progressive City of Cabanatuan, Nueva Ecija. Established in 2012 as a homey cafe where people gather, dine, and unwind, it has already grown to be a household name in its hometown–synonymous to good food and good times.

With interiors inspired by the dark, rich color of coffee, balanced by the soft touch of cream and the calming touch of the teal and lime-apple green freshness and vibrancy of teas, Caffe La Tea has finally brought to life a new place where people can enjoy coffee and teas.  Their most famous milk tea line is brewed in-store, using only the finest ingredients from Taiwan, the birthplace of milk tea. Coffee is crafted from a tasteful mix of Arabica and Robusta coffee beans, from foreign and local origins. This is complemented with tasty everyday staples like Pork Sinigang and Sizzling Sisig, to the more refined Pasta Espanola and Creamy Chicken Pesto.

At Caffe La Tea, all senses are waiting to be satisfied. Quench your thirst for good authentic Taiwanese tea, or delight your stomach with a sumptuous meal, reward your sense of smell with the aroma of a perfect brew, or merely please your eyes with the homey yet calming ambience—indeed, Caffe La Tea is a perfect place to relax. It takes pride in their tradition of the best gathering venue, and continuous innovation to bring fresh and refreshing products to customers,  all amidst classy, retro-modern interiors, inviting lounges, and hospitable staff, truly “Zen and Happiness in One Cup”.

In just three years, this admired Cabanatuan café slowly become a trademark, where people come home to. Today, the perfect brew of zen and and happiness is served in five more branches in Central Luzon.

Their vision to bring zen and happiness to everyone – family, friends, officemates, classmates, food or sports enthusiasts, geeks, photography junkies, pet lovers, travellers or whatever group , has spilled over to more people via new outlets where Caffe La Tea is now finally giving away more cups of happiness through franchising.

Want your own the perfect brew for that cup of success? Franchise inquiries are entertained at caffelatea@gmail.com.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Beauty and Success Beyond Measure

Beauty is in the eye of the beholder, or so they say, and in today’s society, looking good is often equal to feeling good. But often, one must shell out great amounts of money to pay for the services of high-class salons, slimming centers, and beauty clinics just to get the greatly desired “perfect combination” of style, looks, and body. Or at least, this used to be the norm, until one skin center decided to go beyond.

Enter Beauty and Beyond Facial and Slimming. The brainchild of Ms. Jennifer Weigel Sarmiento, Beauty and Beyond was launched in 2012 in Cebu as the answer to the need for high-quality, professional beauty and body sculpting services that would not cost an arm and a leg. Ms. Sarmiento believes that beauty is a universal aspiration, something that not only the elite rich, but even the middle and lower class desire and more than willing to pay for – a need that Beauty and Beyond intends to fulfill.

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To that end, Beauty and Beyond offers an array of face, body, and other services that are intended to match and even surpass those offered by the high-priced salons and slimming centers, at only a fraction of their cost. They offer several types of facials, eyelash extensions, and diamond peels for both face and body. In addition, Beauty and Beyond offers additional services that one would not normally find in a salon such as body sculpting, laser treatments, and massage services, including the popular ventosa or “fire-cupping” service that will soothe and relax tired muscles. Beauty and Beyond is unique in this sense: that it aims to provide clients with a full service experience, ensuring that the client leaves Beauty and Beyond not only looking good, but feeling good as well.

With all these varied treatments and services being offered at significantly cheaper rates all conveniently located at one welcoming place, it should come as no surprise that Beauty and Beyond’s outlet located in Banilad, Cebu City is often packed with customers. From debutantes looking to beautify themselves for their sweet sixteen, to young professionals wanting to spend a little money for some personal pampering, to mothers and even fathers seeking an economic way to relax after a long, hard work week, Beauty and Beyond receives customers from all ends of the socio-economic spectrum.

With the success of its first outlet, Beauty and Beyond continues to stand fast to its vision of aiming to become one of the dominant competitive players in the beauty and personal care industry while at the same time changing the perspective that being beautiful means spending big. With plans to expand throughout Metro Cebu and then the Philippines through the power of franchising, Beauty and Beyond’s mission of providing an excellent beauty experience at reasonable rates to everyone is undoubtedly well on its way to soon becoming accomplished. It will only be a matter of time before the new household name for aesthetic services will be Beauty and Beyond Facial and Slimming, where anyone can become beautiful beyond measure!

For franchise inquiries, please contact Ms. Jennifer Weigel Sarmiento at operations@beautyandbeyondphilippines.com or call them at 236-7432.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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A TGB FRANCHISE IS A CUT ABOVE THE REST

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Remember the good ole days when the neighbourhood barber shop was the go-to place not just for a haircut, shave, or massage, but also to catch up on the latest news in the area?

THE  GOOD  BARBER (TGB) Shop  relives those  days  and  lives  up  to  its  name.  It is a welcome addition to the personal care and grooming industry because customers are treated to value-for-money services amidst a warm and friendly environment. With interiors designed ala Old Manila and barbers who can be friends, confidantes, and trusted service providers, TGB delivers best quality and premium services at awesome prices. For clients’ added comfort, there is a well-stocked mini library, nice piped-in retro music, and a complete line of head to toe pampering for men.

As part of their corporate social responsibility, TGB patronizes local products and create jobs in the communities where they are present. The shop also uses 100% LED lighting and bio-degradable materials and products.

Because of the clamor of satisfied clients and the good word of mouth about the shop from faithful regulars, TGB is now embarking on franchising to spread its feel-good services all over key locations in Metro Manila and beyond!A TGB franchise is particularly exciting because it taps into a niche market that is traditionally steady and loyal. The business model is unique because customers are offered opportunities to mix and match the services that they will avail of, at comfortable price ranges. The differentiation stems from the enhanced visual and auditory experience clients enjoy when they enter a The Good Barber Shop. And when they leave, the customary greeting “Mabuhay ang Bagong Gupit!” gives them a fine feeling of wanting to come back for another pleasant grooming experience.

Interested franchise partners can email: thegoodbarber@gmail.com.

The Good Barber Franchise is proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact us or take a free franchisability quiz

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2 Francorp Philippine Clients Win Global NextGen in Franchising Award

“What sets the next generation apart is their ambition & purpose.” With these words, the Philippine Franchise Association started its search for the next generation franchise leaders in 2015, and has culminated with 2 Pinoys being recognized as the Next Generation Global Franchise Leaders. In a franchise convention attended by over 3,000 delegates from around the world, Hans Yao, Owner & President of the Paper Stone and Joseph Calata, Owner & CEO of Calata Corporation were both awarded during the International Franchise Association Franchise Convention in San Antonio, Texas last Feb 20. Each winner was flown into the US to rub shoulders with top CEO’s and executives of the franchise world and participate in a franchise acceleration program that will help both companies grow locally and internationally.

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L-R: Franklin Go (Philippine Franchise Association Chairman), Hans Yao (President, the Paper Stone), David McKinnon (Chair, NextGen), Joseph Calata (CEO, Calata Corp), Chris Lim (Director Special Projects, PFA)

With over 100 stores, Joseph Calata’sAgri retail franchise aims to upgrade and professionalize the Agri retail industry and provide farmers with lower cost materials, and better knowledge of how to maximize their yield. With professional Agri technicians visiting various provinces and a call center that can answer any questions about the product & the business, the Agri franchise aims to be “be the 7-11 of the Agri-Retail industry,” says Joseph Calata in his pitch to franchise leaders and venture capitalists from around the world.

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Joseph Calata presents Agri to a group of international franchise leaders & entrepreneurs

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The Paper Stone franchise, developed by Francorp Philippines Franchise Consultants

Hans Yao and the Paper Stone franchise, on the other hand, aims to bring back the joy & beauty into writing. “Remember the days when we actually wrote on notebooks, and collected pictures and memorabilia in a scrapbook?” he asks the audience as he presents the brand. The Paper Stone won the global award for its efforts in targeting millennials with constantly changing designs, a strong social media presence, and keen understanding of the youth market. With over 50% of Filipinos under 24, the Paper Stone has already grown to 9 stores in less than a year, and aims to reach 100 stores in just 5 years. With a strong franchise program developed by Francorp and a franchise market that continues to grow, both entrepreneurs continue to use the power of franchising to grow their businesses using other people’s time, money and people. And both entrepreneurs have once again proven that the Fiilipino entrepreneurs have what it takes to make it big in the global franchise stage!

 

For more information on franchising, Francorp is organizing “How to Franchise Your Business” seminars for entrepreneurs on March 15 and April 13, 2016. For inquiries, please contact 638.3149, email info@francorp.com.ph or visit www.francorp.com.ph .

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

 

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From the Food Basket of Mindanao to the World via Franchising

A simple request for good, clean food by the customers of a retail outlet in Bukidnon sparked the opening of a carinderia-style fast food that quickly established an enviable reputation for serving delicious, high quality, and affordable meals.

After six years of successful operations, in 2011, it was renamed as “Roy’s Bistro”. The new concept sought to embark on a mission to cater to the growing needs of families in the area seeking a comfortable venue where pleasant memories are created over plates of really good food. Having upgraded to a fast casual dining style, highlighted by a new and exciting menu, Roy’s Bistro leveled up to more upscale interiors and still retaining the brand of customer service they are famous for. Roy’s Bistro was so positively received that branches in Malaybalay and Cagayan de Oro were opened within a few years. A loyal and ever expanding customer base consisting of students, senior citizens, professionals, business owners, and politicians was just as quickly built up.

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Roy’s Bistro now Franchise across the Philippines

Today, Roy’s Bistro is truly living up to its motto of “Good Food, Tastes Good.” Better than good, they are committed to spreading the Roy’s Bistro goodness nationwide through franchising! Since 2011, it has been dispersing to key cities in Mindanao using the tried and tested success formula: sumptuous yet affordable food, great ambiance, and exemplary service. With expansion in mind, Roy’s Bistro has been adopting a simple yet reliable operational system fit for franchising growth. Because Roy’s Bistro has always valued people and relationships, they are committed to help franchisees through a solid support system that will ensure their franchise success.

Interested franchisees can email ranniemy@yahoo.com.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Go for the Bigger and Better Tasting Fries!

Despite the presence of numerous other French fries brands in the market, there is an X factor in Mr. Potato fries that make people hanker for more of it. This homegrown Cebu French fries outlet, now with 60 stores, has a differentiating feature – Mr. Potato uses only high quality, imported potatoes from Belgium so you get gourmet quality and consistency but at a very low price!

Mr. Potato’s first kiosk outlet opened in July 2013 at La Nueva City Mall, Cebu City, as the newest brainchild of the esteemed M. Lhuillier Group of Companies. Offered in three distinct flavors – BBQ, Cheese, and Sour Cream, premium flavoured French fries are served in four different convenient cup sizes.Fun-to-eat and uniquely tasty, the “bigger and better” Mr. Potatofrieshasquickly captured the taste buds of the Visayan potato fries lovers!

Today,Mr. Potato has expanded to almost 50 kiosks and is well on its way to becoming a byword when it comes to potato fried snacks!Through franchising,Mr. Potato now sets its sights on bringing Cebu’s favourite French fries to Manila, the rest of the Philippines and the world!

 

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MR. Potato makes use of the affordable food cart format that is easy to locate and helps keep operating costs down. With the sure salability of delicious, premium potato fries, franchisees will have higher margins for profits!

Everyone loves Mr. Potato French fries– yuppies, office workers, kids, students so you will never have a problem looking for customers.

As a Mr. Potato franchisee, you can rest assured that you will be given all the support you need – the right to use the Mr. Potato logo, trademark, and name, a complete Franchise Operations Manual and Training, product knowledge, customer service training, and even national and local marketing support!

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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PARAS ALTER STATION : A SEAMLESS FRANCHISE OPPORTUNITY

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In August of 2008, Mr. Ed Paras opened his first RTW and clothes repair shop in Cherry Foodarama Supermarket in Congressional Avenue, Quezon City. Hitting two birds with one stone, he was able to cater to buyers of export/import overruns who immediately wanted to customize their purchases. This begun a strategy that answered the twin needs of the consumer base around the areas near his Cherry Foodarama locations. In 2010, the PARAS ALTER STATION name was incorporated by the ELP Group. Since the positive word of mouth had already spread about his quality workmanship, the  value for money he offers ,and the quick and reliable customer service his staff delivers, there was no way to go but expand.

With a keen eye for spotting opportunities and exercising due diligence and research, this time, Mr. Paras opened outlets in Ever Gotesco, SM, Robinsons, and recently Ayala Malls, the so-called big locations. Now rooting for the upper A, B, C segments, he believed in effective marketing campaigns to create brand name recall especially in mall set-ups. Leafleting, strategic banner positioning, and billboards pushed consumer traffic to his store making his business take off to phenomenal heights.  With 40 stores in Luzon and growing, his sights are now directed to Cebu, Bacolod, and Davao.

His success formula is based on the superior workmanship of his more than a hundred staff who are the most qualified in the garments industry, having had at least 5 years experience in cutting and sewing export quality apparel. Stringent quality control is a must before clothes are released to the customer. The result is a happy and satisfied clientele who return for repeat business.

Paras Alter Station has also thrived in different locations owing to the constantly growing market for alteration and clothes repair amidst the resurging RTW industry.  Because of Mr. Paras’ decades of experience in the retail, wholesale, and manufacture of branded clothes, he is an expert in designer label patterns, cuts, sewing, and repair. He is also a compleat businessman with interests in food, construction, Bayad Center franchises, and agribusiness. He is now preparing his daughters to learn the trade by sending them to business school. His company has a low attrition rate because he treats his workers as family and gives their children extra financial support for their schooling, and weekly bible studies for their spiritual formation.

Through franchising, the Paras Alter Station is poised to conquer the Visayas and Mindanao. By opening more  outlets through franchisees who believe in this fitting opportunity, he makes sure that wherever there are ready to wear clothes shops around, there is a PARAS ALTER STATION nearby to fill every client’s custom fitting needs.

Franchise inquiries are entertained at customersupport@parasalterstation.net.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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