Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

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The Eyebrowdery is the next beauty franchise for 3D permanent make-up.


It has been said that eyebrows can make or break a look, which is probably why most women nowadays are more particular about eyebrow grooming. From the increased sales of eyebrow pencils and stencils, to the rise in popularity of eyebrow waxing and shaping salons worldwide, eyebrow grooming has become an industry of its own.
Like most kikays, Klarisse Yu Tabao is also particular about her eyebrows. At one point, she and a friend decided to try out a procedure called eyebrow tattooing, much to their disappointment. “Imagine my friend’s horror when she found out that her tattooed eyebrows have turned green,” Tabao recalls, as eyebrow tattoos tend to fade off into green, blue, and reddish tones after a time.

Tabao decided to research about other permanent make-up solutions and learned about 3D permanent make-up, which primarily uses natural plant extracts for color pigments. Also known as make- up embroidery, it is a common beauty procedure in fashion-forward countries like Japan, Singapore, South Korea, and Hong Kong.
But, much to Tabao’s dismay, the procedure is not yet available in the country. So, she decided to take up make-up embroidery classes in Singapore. Armed with a degree on Eyebrow, Eyeliner, and Lips Embroidery from the Aesthetics International Academy, Tabao is taking the technology to the Philippines through her beauty center, The Eyebrowdery.

The Eyebrowdery specializes in eyebrow embroidery, also known as eyebrow hairline stroke. It is different from eyebrow tattooing, which aims to create permanent eyebrows by inserting indelible ink into the dermis layer of the skin, and eventually fades off and turns green, blue, or reddish in tone through time.
Eyebrow embroidery is a more delicate procedure, which aims to create semi- permanent and natural-looking eyebrows by drawing fine strands onto the skin using vegetable dye pigments. It produces a full and lawless look, and can last from two to five years.


Since The Eyebrowdery opened on March 1, 2015, also Tabao’s birthday, it has gotten quite the following from beauty addicts and celebrities alike, including health and wellness guru Cory Quirino, Andi Eigenmann, and Valerie Concepcion, just to name a few. Aside from eyebrow embroidery, The Eyebrowdery also offers other services such as lipstick and eyeliner embroidery; eyebrow tinting; eyelash extensions; hot wax jobs; and even the regular manicure and pedicure.

In her quest to make The Eyebrowdery the “leading 3D technology permanent make-up specialist in the country,” Tabao knew that the brand had to grow—and fast. “But instead of investing in a second branch, I chose to invest in developing The Eyebrowdery into a franchise with the help of Francorp Philippines,” she shares, as she believed that this move will allow the brand to grow faster.

For those who want to beThe Eyebrowdery’s partners in beauty, the total investment needed is around P2.5 million, already inclusive of the P400, 000 franchise fee. Tabao pegs the return on investment period at around 16 months. “As for the training, I will personally train the franchisee and the staff on the different make-up embroidery procedures,” she adds. Currently, The Eyebrowdery has one store in Greenhills, San Juan.

For franchise inquiries, please contact The Eyebrowdery at (02) 751-7236, or visit the website at



Article by: Toni Antiporda

Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!

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Hungry for more: Is there still room for food brands in the Philippines?

Sam Christopher Lim
SVP for Marketing and Strategy, Francorp Philippines


Let’s face it, Filipinos love to eat.

eatingIt’s a relationship that goes deeper than infatuation: for most Filipinos, eating is a celebration of life itself. But it can be a crazy and expensive love affair sometimes—on average, a typical Filipino eats around four to five times daily. And given the growing number of food businesses in recent years, from casual dining restaurants to small-scale food cart concepts, one can safely say that it’s a love affair that has influenced even the country’s economy. But even with this growth, is there still room to grow for the local food industry?


Room to grow

Economists have pointed out that the Philippines’ predominantly young demographic with disposable incomes bodes well for local food businesses. But another way of looking at it is to compare our local food industry with that of our Asean (Association of Southeast Asian Nations) neighbors. For example, there are around 32,166 food establishments in Singapore, which only has a population of 5.5 million—this means that there are only 171 people for every food establishment. On the other hand, Thailand has 498 people for every food establishment, while Vietnam has 159.


The Philippines still has a lot of room to grow given its current ratio of 785 people for every food establishment—just by mirroring the ratio of Thailand, the Philippines would already have the potential to grow the number of its food establishments by 40 percent.


Making way for foreign food brands

Alongside this growth of local food concepts also comes the arrival of numerous foreign food brands. In recent years, delegates from South Korea, Japan, the United States, and Europe have visited the country to promote food brands which have set their sights on the Philippines. Through these visits, these delegates can also meet potential franchisees, which will be their partners in setting up the food business in the country.

Denny’s, a famous food brand from the United States, has been working on its launch in the Philippines since late 2015. More recently, a trade exhibit has also been held to promote Japanese food brands which want to enter the Philippine market.


Break into the food business via franchising

For any entrepreneur who wants to break into the food business, franchising a foreign food brand is a great starting point, as it already brings with it scalability and international standards. If a food entrepreneur really wants to dominate the market segment and have leadership positioning in the concept, then he should really opt for an international franchise brand and plan to grow the business in the local market. The question now is, which food brand should you consider?


The search for an international food brand to franchise can be tricky and elusive. “Selecting a concept is a strategic decision. You have to consider your company’s strengths to make sure you can leverage on the international standards,” says Hsien Naidu, director of Singapore-based management consulting company Astreem Consulting Pte. Ltd.


Food entrepreneurs are also advised to learn international standards and immerse themselves in a community of reputable international franchise experts, as this can also introduce them to the various foreign food brands which want to set up shop in the Philippines.


Just last February, U-Franchise Sales and Management, in partnership with Astreem Consulting Singapore, held a three-day showcase of the best foreign food franchises available on the market. The event was held not just to bring international standards to the local food, education, and retail market, but also to create value for entrepreneurs and the local business community. Guests learned the best practices of some of the biggest brands from Singapore, such as Pasta Mania, Pet Lovers Centre, Han’s Cafe, Tenderfresh, and Manhattan Fish Market.


Events like these are held regularly to give local entrepreneurs practical insights on which foreign brands will be suitable for the Philippine market, and how international brands can help turn Filipino entrepreneurs into industry leaders.

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Franchise Consultant Philippines | Franchise Success Stories | How to Create a Franchise Business | How to Franchise in the Philippines

Imagine earthly mixes of comfort, aroma, and exciting flavours rolled into one; a place where you can nourish and delight your senses, a place to connect, and a place where zen and happiness are served in one cup—discover Caffe La Tea!

Caffe La Tea is a fast-rising coffee and milk tea company from the progressive City of Cabanatuan, Nueva Ecija. Established in 2012 as a homey cafe where people gather, dine, and unwind, it has already grown to be a household name in its hometown–synonymous to good food and good times.

With interiors inspired by the dark, rich color of coffee, balanced by the soft touch of cream and the calming touch of the teal and lime-apple green freshness and vibrancy of teas, Caffe La Tea has finally brought to life a new place where people can enjoy coffee and teas.  Their most famous milk tea line is brewed in-store, using only the finest ingredients from Taiwan, the birthplace of milk tea. Coffee is crafted from a tasteful mix of Arabica and Robusta coffee beans, from foreign and local origins. This is complemented with tasty everyday staples like Pork Sinigang and Sizzling Sisig, to the more refined Pasta Espanola and Creamy Chicken Pesto.

At Caffe La Tea, all senses are waiting to be satisfied. Quench your thirst for good authentic Taiwanese tea, or delight your stomach with a sumptuous meal, reward your sense of smell with the aroma of a perfect brew, or merely please your eyes with the homey yet calming ambience—indeed, Caffe La Tea is a perfect place to relax. It takes pride in their tradition of the best gathering venue, and continuous innovation to bring fresh and refreshing products to customers,  all amidst classy, retro-modern interiors, inviting lounges, and hospitable staff, truly “Zen and Happiness in One Cup”.

In just three years, this admired Cabanatuan café slowly become a trademark, where people come home to. Today, the perfect brew of zen and and happiness is served in five more branches in Central Luzon.

Their vision to bring zen and happiness to everyone – family, friends, officemates, classmates, food or sports enthusiasts, geeks, photography junkies, pet lovers, travellers or whatever group , has spilled over to more people via new outlets where Caffe La Tea is now finally giving away more cups of happiness through franchising.

Want your own the perfect brew for that cup of success? Franchise inquiries are entertained at

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Franchise Consultant, How to Franchise your business, Franchise Seminar, Business Franchise Guide


  • Apr 13 (Ortigas Center)
  • May 18 (Alabang)

Every journey begins with a single step – and for entrepreneurs looking to become the “Next Big Thing”, that first step is Francorp’s exclusive “Franchise Your Business” seminar. Francorp’s seminar is set in two parts. The first serves as an introduction to the franchising model of business expansion, and will answer the basic and most important questions like what franchising is and the pros and cons of turning your business into a franchise, how to franchise your business and how to create a franchise business. The second introduces the advantages of franchising and what you need to know before you franchise. Both talks are comprehensive, in-depth, and feature concrete examples of businesses from both here and abroad.

Delivered by the top franchise experts, respected franchise consultants and certified franchise executives in the country, Francorp’s “How to Franchise Your Business” seminar is an invaluable investment for anyone looking to expand their business through franchising. In addition, seminar attendees are invited to a one-on-one business consultation after the event with Francorp’s business consultants. The consultation is for free, and serves as an opportunity for you to get real franchising advice for your business from the industry experts.

Francorp’s clients include some of the country’s biggest brands in food, retail, and services, who have become the benchmark that other businesses aspire to reach. But they all started small. So what are you waiting for? Take the first step towards the road to ultimate franchise success and register for Francorp’s “How to Franchise Your Business” Seminar now!




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Beauty and Success Beyond Measure

Beauty is in the eye of the beholder, or so they say, and in today’s society, looking good is often equal to feeling good. But often, one must shell out great amounts of money to pay for the services of high-class salons, slimming centers, and beauty clinics just to get the greatly desired “perfect combination” of style, looks, and body. Or at least, this used to be the norm, until one skin center decided to go beyond.

Enter Beauty and Beyond Facial and Slimming. The brainchild of Ms. Jennifer Weigel Sarmiento, Beauty and Beyond was launched in 2012 in Cebu as the answer to the need for high-quality, professional beauty and body sculpting services that would not cost an arm and a leg. Ms. Sarmiento believes that beauty is a universal aspiration, something that not only the elite rich, but even the middle and lower class desire and more than willing to pay for – a need that Beauty and Beyond intends to fulfill.

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To that end, Beauty and Beyond offers an array of face, body, and other services that are intended to match and even surpass those offered by the high-priced salons and slimming centers, at only a fraction of their cost. They offer several types of facials, eyelash extensions, and diamond peels for both face and body. In addition, Beauty and Beyond offers additional services that one would not normally find in a salon such as body sculpting, laser treatments, and massage services, including the popular ventosa or “fire-cupping” service that will soothe and relax tired muscles. Beauty and Beyond is unique in this sense: that it aims to provide clients with a full service experience, ensuring that the client leaves Beauty and Beyond not only looking good, but feeling good as well.

With all these varied treatments and services being offered at significantly cheaper rates all conveniently located at one welcoming place, it should come as no surprise that Beauty and Beyond’s outlet located in Banilad, Cebu City is often packed with customers. From debutantes looking to beautify themselves for their sweet sixteen, to young professionals wanting to spend a little money for some personal pampering, to mothers and even fathers seeking an economic way to relax after a long, hard work week, Beauty and Beyond receives customers from all ends of the socio-economic spectrum.

With the success of its first outlet, Beauty and Beyond continues to stand fast to its vision of aiming to become one of the dominant competitive players in the beauty and personal care industry while at the same time changing the perspective that being beautiful means spending big. With plans to expand throughout Metro Cebu and then the Philippines through the power of franchising, Beauty and Beyond’s mission of providing an excellent beauty experience at reasonable rates to everyone is undoubtedly well on its way to soon becoming accomplished. It will only be a matter of time before the new household name for aesthetic services will be Beauty and Beyond Facial and Slimming, where anyone can become beautiful beyond measure!

For franchise inquiries, please contact Ms. Jennifer Weigel Sarmiento at or call them at 236-7432.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Remember the good ole days when the neighbourhood barber shop was the go-to place not just for a haircut, shave, or massage, but also to catch up on the latest news in the area?

THE  GOOD  BARBER (TGB) Shop  relives those  days  and  lives  up  to  its  name.  It is a welcome addition to the personal care and grooming industry because customers are treated to value-for-money services amidst a warm and friendly environment. With interiors designed ala Old Manila and barbers who can be friends, confidantes, and trusted service providers, TGB delivers best quality and premium services at awesome prices. For clients’ added comfort, there is a well-stocked mini library, nice piped-in retro music, and a complete line of head to toe pampering for men.

As part of their corporate social responsibility, TGB patronizes local products and create jobs in the communities where they are present. The shop also uses 100% LED lighting and bio-degradable materials and products.

Because of the clamor of satisfied clients and the good word of mouth about the shop from faithful regulars, TGB is now embarking on franchising to spread its feel-good services all over key locations in Metro Manila and beyond!A TGB franchise is particularly exciting because it taps into a niche market that is traditionally steady and loyal. The business model is unique because customers are offered opportunities to mix and match the services that they will avail of, at comfortable price ranges. The differentiation stems from the enhanced visual and auditory experience clients enjoy when they enter a The Good Barber Shop. And when they leave, the customary greeting “Mabuhay ang Bagong Gupit!” gives them a fine feeling of wanting to come back for another pleasant grooming experience.

Interested franchise partners can email:

The Good Barber Franchise is proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact us or take a free franchisability quiz

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2 Francorp Philippine Clients Win Global NextGen in Franchising Award

“What sets the next generation apart is their ambition & purpose.” With these words, the Philippine Franchise Association started its search for the next generation franchise leaders in 2015, and has culminated with 2 Pinoys being recognized as the Next Generation Global Franchise Leaders. In a franchise convention attended by over 3,000 delegates from around the world, Hans Yao, Owner & President of the Paper Stone and Joseph Calata, Owner & CEO of Calata Corporation were both awarded during the International Franchise Association Franchise Convention in San Antonio, Texas last Feb 20. Each winner was flown into the US to rub shoulders with top CEO’s and executives of the franchise world and participate in a franchise acceleration program that will help both companies grow locally and internationally.


L-R: Franklin Go (Philippine Franchise Association Chairman), Hans Yao (President, the Paper Stone), David McKinnon (Chair, NextGen), Joseph Calata (CEO, Calata Corp), Chris Lim (Director Special Projects, PFA)

With over 100 stores, Joseph Calata’sAgri retail franchise aims to upgrade and professionalize the Agri retail industry and provide farmers with lower cost materials, and better knowledge of how to maximize their yield. With professional Agri technicians visiting various provinces and a call center that can answer any questions about the product & the business, the Agri franchise aims to be “be the 7-11 of the Agri-Retail industry,” says Joseph Calata in his pitch to franchise leaders and venture capitalists from around the world.

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Joseph Calata presents Agri to a group of international franchise leaders & entrepreneurs

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The Paper Stone franchise, developed by Francorp Philippines Franchise Consultants

Hans Yao and the Paper Stone franchise, on the other hand, aims to bring back the joy & beauty into writing. “Remember the days when we actually wrote on notebooks, and collected pictures and memorabilia in a scrapbook?” he asks the audience as he presents the brand. The Paper Stone won the global award for its efforts in targeting millennials with constantly changing designs, a strong social media presence, and keen understanding of the youth market. With over 50% of Filipinos under 24, the Paper Stone has already grown to 9 stores in less than a year, and aims to reach 100 stores in just 5 years. With a strong franchise program developed by Francorp and a franchise market that continues to grow, both entrepreneurs continue to use the power of franchising to grow their businesses using other people’s time, money and people. And both entrepreneurs have once again proven that the Fiilipino entrepreneurs have what it takes to make it big in the global franchise stage!


For more information on franchising, Francorp is organizing “How to Franchise Your Business” seminars for entrepreneurs on March 15 and April 13, 2016. For inquiries, please contact 638.3149, email or visit .

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.


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From the Food Basket of Mindanao to the World via Franchising

A simple request for good, clean food by the customers of a retail outlet in Bukidnon sparked the opening of a carinderia-style fast food that quickly established an enviable reputation for serving delicious, high quality, and affordable meals.

After six years of successful operations, in 2011, it was renamed as “Roy’s Bistro”. The new concept sought to embark on a mission to cater to the growing needs of families in the area seeking a comfortable venue where pleasant memories are created over plates of really good food. Having upgraded to a fast casual dining style, highlighted by a new and exciting menu, Roy’s Bistro leveled up to more upscale interiors and still retaining the brand of customer service they are famous for. Roy’s Bistro was so positively received that branches in Malaybalay and Cagayan de Oro were opened within a few years. A loyal and ever expanding customer base consisting of students, senior citizens, professionals, business owners, and politicians was just as quickly built up.

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Roy’s Bistro now Franchise across the Philippines

Today, Roy’s Bistro is truly living up to its motto of “Good Food, Tastes Good.” Better than good, they are committed to spreading the Roy’s Bistro goodness nationwide through franchising! Since 2011, it has been dispersing to key cities in Mindanao using the tried and tested success formula: sumptuous yet affordable food, great ambiance, and exemplary service. With expansion in mind, Roy’s Bistro has been adopting a simple yet reliable operational system fit for franchising growth. Because Roy’s Bistro has always valued people and relationships, they are committed to help franchisees through a solid support system that will ensure their franchise success.

Interested franchisees can email

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Go for the Bigger and Better Tasting Fries!

Despite the presence of numerous other French fries brands in the market, there is an X factor in Mr. Potato fries that make people hanker for more of it. This homegrown Cebu French fries outlet, now with 60 stores, has a differentiating feature – Mr. Potato uses only high quality, imported potatoes from Belgium so you get gourmet quality and consistency but at a very low price!

Mr. Potato’s first kiosk outlet opened in July 2013 at La Nueva City Mall, Cebu City, as the newest brainchild of the esteemed M. Lhuillier Group of Companies. Offered in three distinct flavors – BBQ, Cheese, and Sour Cream, premium flavoured French fries are served in four different convenient cup sizes.Fun-to-eat and uniquely tasty, the “bigger and better” Mr. Potatofrieshasquickly captured the taste buds of the Visayan potato fries lovers!

Today,Mr. Potato has expanded to almost 50 kiosks and is well on its way to becoming a byword when it comes to potato fried snacks!Through franchising,Mr. Potato now sets its sights on bringing Cebu’s favourite French fries to Manila, the rest of the Philippines and the world!


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MR. Potato makes use of the affordable food cart format that is easy to locate and helps keep operating costs down. With the sure salability of delicious, premium potato fries, franchisees will have higher margins for profits!

Everyone loves Mr. Potato French fries– yuppies, office workers, kids, students so you will never have a problem looking for customers.

As a Mr. Potato franchisee, you can rest assured that you will be given all the support you need – the right to use the Mr. Potato logo, trademark, and name, a complete Franchise Operations Manual and Training, product knowledge, customer service training, and even national and local marketing support!

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Franchise Consultant Philippines | Franchise Success Stories | Franchise Business Opportunity

In August of 2008, Mr. Ed Paras opened his first RTW and clothes repair shop in Cherry Foodarama Supermarket in Congressional Avenue, Quezon City. Hitting two birds with one stone, he was able to cater to buyers of export/import overruns who immediately wanted to customize their purchases. This begun a strategy that answered the twin needs of the consumer base around the areas near his Cherry Foodarama locations. In 2010, the PARAS ALTER STATION name was incorporated by the ELP Group. Since the positive word of mouth had already spread about his quality workmanship, the  value for money he offers ,and the quick and reliable customer service his staff delivers, there was no way to go but expand.

With a keen eye for spotting opportunities and exercising due diligence and research, this time, Mr. Paras opened outlets in Ever Gotesco, SM, Robinsons, and recently Ayala Malls, the so-called big locations. Now rooting for the upper A, B, C segments, he believed in effective marketing campaigns to create brand name recall especially in mall set-ups. Leafleting, strategic banner positioning, and billboards pushed consumer traffic to his store making his business take off to phenomenal heights.  With 40 stores in Luzon and growing, his sights are now directed to Cebu, Bacolod, and Davao.

His success formula is based on the superior workmanship of his more than a hundred staff who are the most qualified in the garments industry, having had at least 5 years experience in cutting and sewing export quality apparel. Stringent quality control is a must before clothes are released to the customer. The result is a happy and satisfied clientele who return for repeat business.

Paras Alter Station has also thrived in different locations owing to the constantly growing market for alteration and clothes repair amidst the resurging RTW industry.  Because of Mr. Paras’ decades of experience in the retail, wholesale, and manufacture of branded clothes, he is an expert in designer label patterns, cuts, sewing, and repair. He is also a compleat businessman with interests in food, construction, Bayad Center franchises, and agribusiness. He is now preparing his daughters to learn the trade by sending them to business school. His company has a low attrition rate because he treats his workers as family and gives their children extra financial support for their schooling, and weekly bible studies for their spiritual formation.

Through franchising, the Paras Alter Station is poised to conquer the Visayas and Mindanao. By opening more  outlets through franchisees who believe in this fitting opportunity, he makes sure that wherever there are ready to wear clothes shops around, there is a PARAS ALTER STATION nearby to fill every client’s custom fitting needs.

Franchise inquiries are entertained at

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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