Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

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5 reasons why investing in a foreign brand is better than starting a business from scratch

Sam Christopher Lim
SVP for Marketing and Strategy, Francorp Philippines

Who is not familiar with food giants like McDonald’s or Starbucks? As an entrepreneur, owning a foreign brand such as these two might be one of your goals. After all, foreign brands are not just the playground of the big players anymore—smaller local players can now also join the fray.

Foreign franchisors now believe that smaller local players, as long as they have enough scale to grow the brand in the Philippines, will actually put more time and attention to the brand compared to bigger players with an already diverse portfolio.

“They don’t just want to be one of the many brands under a bigger company’s portfolio,” notes Hans Clifford Yao, managing director of the Adrenaline Group, which brought in Petit Bateau, a children’s apparel retailer from France, and The Paper Stone, a stationery brand from Singapore. “Because, when that happens, the focus is usually not on their brand but on the company’s more established and bigger brands,” adds Yao.

Indeed, any local entrepreneur now has the equal chance of owning a foreign brand. With this, here are five reasons why it is sometimes better to invest in a foreign brand than to start your own business concept from scratch:

1. Clear branding and marketing guidelines

When you buy a foreign brand, you do not have to invest heavily in the development of a new concept, with its own branding and marketing strategies. Foreign brands already have their own clear and established brand guidelines. And not only has the work already been cut out for you, but it is also a branding and marketing strategy that has been proven to work in different markets.

However, foreign franchisors should also have some flexibility to the local market. A foreign franchisor should not only be willing to adapt to the local market, but should also be willing to put its foot down in the event that certain localization efforts might ruin the integrity of the concept. It is all about maintaining the balance between brand integrity and adaptability.

Maki-San

2. World-class operating standards and products

One of the biggest benefits of buying a foreign brand is you get to learn its best practices, while also getting its world-class franchise support—hence, you would not need to learn how to market and operate a business from scratch.

Also, you will not need to invest heavily for product development as the products are already there, and you will also get continuous research and development support from the mother brand. For example, The Paper Stone has in-house designers from South Korea and Singapore, all of whom lend a deft Asian touch to the brand’s modern designs.

“The Paper Stone creates its own designs. It also comes up with new designs every month, and matches it to their bags, notebooks, and pens,” shares Yao, which the mother brand then shares to all its franchisees in different markets.

Keisuke-Ramen

3. Faster business set-up

Another benefit of buying a foreign brand is that it assures a faster business set-up. A foreign brand is usually backed by a number of trusted suppliers and service providers, which are hard to come by for most startup entrepreneurs.

For example, contemporary French furniture brand Gautier sent a team of three craftsmen and visual designers from France to help with the construction of its flagship store in the Philippines—this team was able to set up the store in Bonifacio Global City in just three days. Had this been done solely by the local partner, it would have taken at least three months just to set up the store.

But the franchise application is another thing. Aside from leveraging your credentials as an entrepreneur, referrals can also help speed up the application process, says Yao. “For The Paper Stone, the process only took six months,” recalls Yao, in part thanks to referrals from local franchise brokers.

Joe-&-Dough

4. Better location options

It can be hard for any startup business to secure a spot in prime locations—which is rather unfortunate since success in business largely depends on location, location, location.

But buying a foreign brand can actually ease this problem, as the brand itself can be leveraged to secure a spot in prime locations such as major malls and real estate developments. Also, foreign brands already have prior experience when it comes to negotiating for good locations in different countries, a skill that any startup entrepreneur has yet to learn.

5. Instant brand recognition

Most foreign brands are easily recognized the world over, thus making it easier for them to find success in different markets. As an entrepreneur, it can be said that the biggest advantage of buying a foreign brand is the fact that you can ride on its brand equity and strength.

But aside from focusing on the obvious choices, such as McDonald’s and Starbucks for example, it might be best to look at the different options available in the market which are still in keeping with your strengths and interests as an entrepreneur.

You can talk to your OFW (overseas Filipino worker) friends and their relatives; you can use them as antennae for up and coming foreign brands. You can ask them what foreign brands are already out there in different countries, and which ones can actually work for the Filipino market.

“Yes, it’s worth it to invest in a foreign brand, especially if you are really addressing a gap in the market and bringing in something new that the local market has been demanding for,” stresses Yao.

Top Singaporean Franchise brands such as Burger UP, Maki San, Wing Zone, Xiao Pan, Joe & Dough and Keisuke Ramen are visiting the Philippines on Jun 23 for an exclusive master franchise business matching event in BGC, for more information you can contact U-Franchise Sales and Management at (02) 634-0586, email franchising@ufranchiseasia.com or visit http://www.ufranchiseasia.com/#!international-franchise-matching/u5mn9

Meet-and-Match

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Is there still room for foreign food franchise in PH?

Filipinos eat accordingly to how they feel, an opportunity indeed for businesses to tap into.
By Sam Christopher Lim
FAMILY AFFAIR. While Filipinos eat around four to five times daily, The Philippines still has a lot of room for growth in the food industry, with 785 people per food establishment. Photo from Flickr

FAMILY AFFAIR. While Filipinos eat around four to five times daily, The Philippines still has a lot of room for growth in the food industry, with 785 people per food establishment. Photo from Flickr

It is an understatement to say that Filipinos like to eat. The word “like” deprives the intimate relationship between Filipinos and food, as it is way deeper than infatuation.

Filipinos eat accordingly to how they feel, as if eating is a celebration of life. Filipinos’ food intake is normally around four to five times a daily. That being said, it is such a crazy and sometimes expensive love affair that evolves not only with the individuals but also more importantly, with the entire food industry of our homeland.

From casual dining restaurants to top-notch fast food chains and small-scale food cart concepts, the industry seems to manifest its peak of growth; boasting thousands of brands, both foreign and local.

With these brands in the market now, most of entrepreneurs ask, “Is there still room for more food brands in the Philippines?”

 

Compare and contrast

 

There have been many studies and articles trying to answer this question, with economists highlighting our young demographic as well as rising incomes. But one way to evaluate it is to compare ourselves with our ASEAN (Association of Southeast Asian) neighbors.

In Singapore, there are around 32,166 food establishments serving a population of 5.5 million, meaning there are 171 people for every food establishment. Thailand on the other hand has 498 people per food establishment, while Vietnam has 159.

The Philippines still has a lot of room for growth, with 785 people per food establishment. Just mirroring Thailand would give the Philippines potential to grow by over 40% more outlets.

This is why the Philippines has been attracting multiple foreign brands in the past few years. Foreign delegations from Korea, Japan, the US and Europe have been coming in and out to promote concepts for brands that want to franchise in the Philippines.

 

What concept?

So for business-savvy entrepreneurs, the next question is, “Which concept should I consider?”

Franchising is a great option to look into if business owners want to bring international standards and scalability to their business ventures. A criterion before selecting an international franchise brand is whether business owners want to dominate the market segment and have leadership positioning for their concept. If the answer is yes, then they should go for an international brand and plan to grow their business.

Hsien Naidu, Director of Astreem Consulting Pte Ltd, a Singapore Headquartered Management Consulting Company said, “Selecting a concept is a strategic decision. You have to consider your company’s strengths to make sure you can have leverage on the international standards.”

The search for international brands to franchise with has become tricky and elusive. The solution to this is that business entrepreneurs should plunge themselves in learning international standards and know-how while speaking to owners of international brands.

That’s why on Thursday, June 23, the Franchise License Association of Singapore, the Philippine Franchise Association, Francorp Philippines, Astreem Consulting, and U-Franchise Sales & Management are jointly organizing an international franchise business matching event with over eight international brands, including Wing Zone (100 outlets in the US, 20 in Asia); Maki-San (Create your own Sushi & Salad); Keisuke Ramen; Joe & Dough (coffee and sandwiches); and Burger UP.

It is never too late to think about growing or bringing more food brands in the Philippines. There is still time, room, and more happy tummies to fill. Food is so closely intertwined with the Filipino identity. With this in mind, one thing is certain: a Filipino’s pursuit for food is essential.

 

To reserve as slot for the free International Franchise Business Matching Event on Jun 23 in Ascott, BGC, register online (http://www.ufranchiseasia.com/#!international-franchise-matching/u5mn9) or contact U-Franchise Sales & Management, Tel No.: (+632) 634.05.86 and Email: franchising@ufranchiseasia.com.

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WHEN COFFEE MEETS TEA

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Imagine earthly mixes of comfort, aroma, and exciting flavours rolled into one; a place where you can nourish and delight your senses, a place to connect, and a place where zen and happiness are served in one cup—discover Caffe La Tea!

Caffe La Tea is a fast-rising coffee and milk tea company from the progressive City of Cabanatuan, Nueva Ecija. Established in 2012 as a homey cafe where people gather, dine, and unwind, it has already grown to be a household name in its hometown–synonymous to good food and good times.

With interiors inspired by the dark, rich color of coffee, balanced by the soft touch of cream and the calming touch of the teal and lime-apple green freshness and vibrancy of teas, Caffe La Tea has finally brought to life a new place where people can enjoy coffee and teas.  Their most famous milk tea line is brewed in-store, using only the finest ingredients from Taiwan, the birthplace of milk tea. Coffee is crafted from a tasteful mix of Arabica and Robusta coffee beans, from foreign and local origins. This is complemented with tasty everyday staples like Pork Sinigang and Sizzling Sisig, to the more refined Pasta Espanola and Creamy Chicken Pesto.

At Caffe La Tea, all senses are waiting to be satisfied. Quench your thirst for good authentic Taiwanese tea, or delight your stomach with a sumptuous meal, reward your sense of smell with the aroma of a perfect brew, or merely please your eyes with the homey yet calming ambience—indeed, Caffe La Tea is a perfect place to relax. It takes pride in their tradition of the best gathering venue, and continuous innovation to bring fresh and refreshing products to customers,  all amidst classy, retro-modern interiors, inviting lounges, and hospitable staff, truly “Zen and Happiness in One Cup”.

In just three years, this admired Cabanatuan café slowly become a trademark, where people come home to. Today, the perfect brew of zen and and happiness is served in five more branches in Central Luzon.

Their vision to bring zen and happiness to everyone – family, friends, officemates, classmates, food or sports enthusiasts, geeks, photography junkies, pet lovers, travellers or whatever group , has spilled over to more people via new outlets where Caffe La Tea is now finally giving away more cups of happiness through franchising.

Want your own the perfect brew for that cup of success? Franchise inquiries are entertained at caffelatea@gmail.com.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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Join “HOW TO FRANCHISE YOUR BUSINESS” Seminar 2016!

 

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HOW TO FRANCHISE YOUR BUSINESS SEMINAR 2016:

  • Apr 13 (Ortigas Center)
  • May 18 (Alabang)

Every journey begins with a single step – and for entrepreneurs looking to become the “Next Big Thing”, that first step is Francorp’s exclusive “Franchise Your Business” seminar. Francorp’s seminar is set in two parts. The first serves as an introduction to the franchising model of business expansion, and will answer the basic and most important questions like what franchising is and the pros and cons of turning your business into a franchise, how to franchise your business and how to create a franchise business. The second introduces the advantages of franchising and what you need to know before you franchise. Both talks are comprehensive, in-depth, and feature concrete examples of businesses from both here and abroad.

Delivered by the top franchise experts, respected franchise consultants and certified franchise executives in the country, Francorp’s “How to Franchise Your Business” seminar is an invaluable investment for anyone looking to expand their business through franchising. In addition, seminar attendees are invited to a one-on-one business consultation after the event with Francorp’s business consultants. The consultation is for free, and serves as an opportunity for you to get real franchising advice for your business from the industry experts.

Francorp’s clients include some of the country’s biggest brands in food, retail, and services, who have become the benchmark that other businesses aspire to reach. But they all started small. So what are you waiting for? Take the first step towards the road to ultimate franchise success and register for Francorp’s “How to Franchise Your Business” Seminar now!

 

 

 

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Beauty and Success Beyond Measure

Beauty is in the eye of the beholder, or so they say, and in today’s society, looking good is often equal to feeling good. But often, one must shell out great amounts of money to pay for the services of high-class salons, slimming centers, and beauty clinics just to get the greatly desired “perfect combination” of style, looks, and body. Or at least, this used to be the norm, until one skin center decided to go beyond.

Enter Beauty and Beyond Facial and Slimming. The brainchild of Ms. Jennifer Weigel Sarmiento, Beauty and Beyond was launched in 2012 in Cebu as the answer to the need for high-quality, professional beauty and body sculpting services that would not cost an arm and a leg. Ms. Sarmiento believes that beauty is a universal aspiration, something that not only the elite rich, but even the middle and lower class desire and more than willing to pay for – a need that Beauty and Beyond intends to fulfill.

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To that end, Beauty and Beyond offers an array of face, body, and other services that are intended to match and even surpass those offered by the high-priced salons and slimming centers, at only a fraction of their cost. They offer several types of facials, eyelash extensions, and diamond peels for both face and body. In addition, Beauty and Beyond offers additional services that one would not normally find in a salon such as body sculpting, laser treatments, and massage services, including the popular ventosa or “fire-cupping” service that will soothe and relax tired muscles. Beauty and Beyond is unique in this sense: that it aims to provide clients with a full service experience, ensuring that the client leaves Beauty and Beyond not only looking good, but feeling good as well.

With all these varied treatments and services being offered at significantly cheaper rates all conveniently located at one welcoming place, it should come as no surprise that Beauty and Beyond’s outlet located in Banilad, Cebu City is often packed with customers. From debutantes looking to beautify themselves for their sweet sixteen, to young professionals wanting to spend a little money for some personal pampering, to mothers and even fathers seeking an economic way to relax after a long, hard work week, Beauty and Beyond receives customers from all ends of the socio-economic spectrum.

With the success of its first outlet, Beauty and Beyond continues to stand fast to its vision of aiming to become one of the dominant competitive players in the beauty and personal care industry while at the same time changing the perspective that being beautiful means spending big. With plans to expand throughout Metro Cebu and then the Philippines through the power of franchising, Beauty and Beyond’s mission of providing an excellent beauty experience at reasonable rates to everyone is undoubtedly well on its way to soon becoming accomplished. It will only be a matter of time before the new household name for aesthetic services will be Beauty and Beyond Facial and Slimming, where anyone can become beautiful beyond measure!

For franchise inquiries, please contact Ms. Jennifer Weigel Sarmiento at operations@beautyandbeyondphilippines.com or call them at 236-7432.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

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A TGB FRANCHISE IS A CUT ABOVE THE REST

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Remember the good ole days when the neighbourhood barber shop was the go-to place not just for a haircut, shave, or massage, but also to catch up on the latest news in the area?

THE  GOOD  BARBER (TGB) Shop  relives those  days  and  lives  up  to  its  name.  It is a welcome addition to the personal care and grooming industry because customers are treated to value-for-money services amidst a warm and friendly environment. With interiors designed ala Old Manila and barbers who can be friends, confidantes, and trusted service providers, TGB delivers best quality and premium services at awesome prices. For clients’ added comfort, there is a well-stocked mini library, nice piped-in retro music, and a complete line of head to toe pampering for men.

As part of their corporate social responsibility, TGB patronizes local products and create jobs in the communities where they are present. The shop also uses 100% LED lighting and bio-degradable materials and products.

Because of the clamor of satisfied clients and the good word of mouth about the shop from faithful regulars, TGB is now embarking on franchising to spread its feel-good services all over key locations in Metro Manila and beyond!A TGB franchise is particularly exciting because it taps into a niche market that is traditionally steady and loyal. The business model is unique because customers are offered opportunities to mix and match the services that they will avail of, at comfortable price ranges. The differentiation stems from the enhanced visual and auditory experience clients enjoy when they enter a The Good Barber Shop. And when they leave, the customary greeting “Mabuhay ang Bagong Gupit!” gives them a fine feeling of wanting to come back for another pleasant grooming experience.

Interested franchise partners can email: thegoodbarber@gmail.com.

The Good Barber Franchise is proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact us or take a free franchisability quiz

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2 Francorp Philippine Clients Win Global NextGen in Franchising Award

“What sets the next generation apart is their ambition & purpose.” With these words, the Philippine Franchise Association started its search for the next generation franchise leaders in 2015, and has culminated with 2 Pinoys being recognized as the Next Generation Global Franchise Leaders. In a franchise convention attended by over 3,000 delegates from around the world, Hans Yao, Owner & President of the Paper Stone and Joseph Calata, Owner & CEO of Calata Corporation were both awarded during the International Franchise Association Franchise Convention in San Antonio, Texas last Feb 20. Each winner was flown into the US to rub shoulders with top CEO’s and executives of the franchise world and participate in a franchise acceleration program that will help both companies grow locally and internationally.

nextgen1

L-R: Franklin Go (Philippine Franchise Association Chairman), Hans Yao (President, the Paper Stone), David McKinnon (Chair, NextGen), Joseph Calata (CEO, Calata Corp), Chris Lim (Director Special Projects, PFA)

With over 100 stores, Joseph Calata’sAgri retail franchise aims to upgrade and professionalize the Agri retail industry and provide farmers with lower cost materials, and better knowledge of how to maximize their yield. With professional Agri technicians visiting various provinces and a call center that can answer any questions about the product & the business, the Agri franchise aims to be “be the 7-11 of the Agri-Retail industry,” says Joseph Calata in his pitch to franchise leaders and venture capitalists from around the world.

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Joseph Calata presents Agri to a group of international franchise leaders & entrepreneurs

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The Paper Stone franchise, developed by Francorp Philippines Franchise Consultants

Hans Yao and the Paper Stone franchise, on the other hand, aims to bring back the joy & beauty into writing. “Remember the days when we actually wrote on notebooks, and collected pictures and memorabilia in a scrapbook?” he asks the audience as he presents the brand. The Paper Stone won the global award for its efforts in targeting millennials with constantly changing designs, a strong social media presence, and keen understanding of the youth market. With over 50% of Filipinos under 24, the Paper Stone has already grown to 9 stores in less than a year, and aims to reach 100 stores in just 5 years. With a strong franchise program developed by Francorp and a franchise market that continues to grow, both entrepreneurs continue to use the power of franchising to grow their businesses using other people’s time, money and people. And both entrepreneurs have once again proven that the Fiilipino entrepreneurs have what it takes to make it big in the global franchise stage!

 

For more information on franchising, Francorp is organizing “How to Franchise Your Business” seminars for entrepreneurs on March 15 and April 13, 2016. For inquiries, please contact 638.3149, email info@francorp.com.ph or visit www.francorp.com.ph .

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

 

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Export the whole store, not just the products

Franchising as a tool to bring homegrown brands to mainstream markets 

By Sherill Quintana, President, Oryspa

Fifteen years ago, I was making candles and practicing aromatherapy. I wanted to stay home for my firstborn while earning my keeps. I didn’t know that those simple chores made me into an accidental entrepreneur.

I never planned to be an entrepreneur. In fact, I was looking forward to going back to development work when my baby can already be partly taken cared of by a nanny. But, I wasn’t able to find an available nanny. So with the help of a sturdy baby car seat, I brought my son with me to bazaars in Ateneo and Miriam College. Then and there, I realized that entrepreneurship is a good fit for mommies.

After 10 years and three more children, the business still had no projections and not much of a system. It had its ups and downs. I ran it like my household. Later on, I learned that most micro entrepreneurs like me were losing opportunities to build an empire and touch more lives by missing the business systems in place.

For several years, we were supplying different spas in the country using virgin coconut oil, grape seed, almond oils as carrier oils. However, without a differentiating factor, my products tended to drown during price wars.

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In 2008, during one of the mandatory product development sessions with the Department of Trade and Industry, I stumbled upon rice bran. Locally known as “darak,” rice bran is a byproduct of rice production, which is usually fed to hogs. Aside from the high nutrition content of its oil, it has a high smoke point and is highly absorbed by the skin. I already knew then that producing spa products would be a breeze in using rice bran.

Our story is filled with strings of failures and short successes. I was inspired by the fast failure theory in design engineering –the faster you fail, the better chances you have of getting nearer to success. From this theory, ORYSPA (Oryza sativa or rice for the spa like “food for the soul”) was born.

Initially intended to produce spa products, we expanded to personal care. Knowing we are the only rice bran based spa products in the country, we had to expand it quite dramatically to propel the brand and ward off copycats. The first ORYSPA store in 2010 was an instant success that gave us a full ROI in eight months. This paved the way for the much needed confidence and faith by a micro entrepreneur like me back then.

I knew that the business had a good proposition, so I had to plan out and be able to see high volume production, store operations, expansions, branding, systems integration and –later on–franchising. These were concepts that were mostly alien to a micro entrepreneur.

Other businesses in our industry chose direct selling and distribution as a way to expand. ORYSPA chose franchising. How will you be able to sell through franchising? You can ask help from the experts. Be a learner but stand proud of your own knowledge.

I had to make an overhaul, a review of what I had been doing for the past years and why my business style won’t work with current “concept discovery.” So I had to come up with strategies for a business restart.

I reviewed client feedback and listened to consumer pulse regarding which products are in need. Studies show that there is an increasing consciousness about the carcinogenic or cancerous effect of chemical-laden topical products and that alternative organic products prove to be more in demand in sustaining a healthy lifestyle. ORYSPA focused on offering products to address this.

In theory, when you start a business, you have to study what the customers want. This wasn’t the case for our business. We decided to create our market when there seemed to be none. Based on my own needs –a working mother of four who is busy all the time but wants to be pampered in a spa, I discovered that there a lot of other mothers who are in the same predicament. We can somehow induce the market. ORYSPA’s tagline “bringing the spa products into your homes” was created.

As the entrepreneur, you have to create your brand’s DNA and be its own ambassador. Hence, an overhaul of oneself is needed. A myopic leader has no place in building the brand because an entrepreneur has to see what lies beyond him/her. As the cliché goes, “you cannot give what you don’t have.” Take your business, your concept very personally. Stash it inside your heart and let it occupy your mind and your dreams.

I remember Francorp and A.S. Louken’s brand building workshops that I attended. There were only eight participating companies. I knew I was surrounded by established and mainstream brands. But, the founders were emotional in defending their concepts. In fact, some even cried. Developing the vision and mission of your business is a personal exercise as an entrepreneur. This is how you create your brand DNA. No one will be able to exactly copy your concept because it was born from your being. Your business should be a reflection of yourself. The more you truly know your core, the stronger your business concept will be.

The business concept goes into fruition by building a support system. In our case, we started to first hire people for roles I was not able to fulfill. Delegation followed.

When I create a new product concept, the guiding premise is that no one should have already done it exactly as I am imagining it. If there is a norm, challenge yourself to imagine the opposite. In business, it pays to be deviant.

In one of those branding sessions, I was advised to remove the word “Filipino brand” from my vision because the Philippines is not well known for health and wellness products. However, I deem that during the initial brand building process, it’s like I am building a house with one post missing because my motivation lies in being known as a Filipino brand.” We retained “Filipino” in our vision. And we will just evolve as we go along. Changing the culture of your business changes your game.

Franchising as a tool for expansion paved the way for an SME (small/medium entrepreneur) like us. By selling your concept and the whole store, you not only make use of the funds available from franchisees but you also build a team of people ready to propel the brand and realize the vision with you. Make the business also profitable for them and avoid making the relationship self-serving. When you make it profitable for your franchisees, you create a web of people ready to protect your own brand’s interests.

With the ASEAN integration affecting the business landscape, franchising can pave the way for an SME. Our ASEAN neighbors are reviewing the Philippine market potential, experimenting on concepts and bringing their homegrown brands into our country. This means that we can do the same.  It is mandatory for us to level up and compete. Let us show our government and country that to be able to have a strong base of entrepreneurs, we need to be able to build homegrown brands wherein production and employment provision creates wealth locally.

Export the whole store, the whole concept instead of the products alone. This is how we strengthen our Filipino brand in the international playing field.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

 

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Slammin’ Mini Burgers + Fries + Dipsand Frittery: The Perfect Franchise Mix

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Hamburgers and French fries are the perfect combination. The same is true when investing in franchises that offer compatible benefits.

Slammin’ Burgerswhich opened in 2013 was the brainchild ofhusband-and-wife team Patrick and MonetteDy, ayoung couple whose careers began in advertising and branding.  It was an offshoot of the then Slammer Burgers kiosk which first opened in 2004 at Glorietta 4 Food Choices. At that time, at the height of the popularity of fastfood chainsand at the onset of an emerging gourmet burger market, Patrick and Monette were looking into a business venture that could be at the crossroads of all these food evolutions. Thus, they positioned Slammer Burgers as a value-for-money gourmet mini-burger and Belgian Fries joint, the first of its kind in the Philippines.

With their background, it wasn’t hard for them to open a food business successfully. They grew to 12 branches and managed to educate the taste of Filipinos for the “American slider burgers” which was relatively a new thing back then. 12 outlets later as well as a decade of changing lifestyles, sophistication in food tastes, and the internet and mobile phone revolution, it was time for brand evolution. Enter a fresher, hipper, and younger slider burger concept – the Slammin’ Mini Burgers + Fries + Dips.

It takes quite getting used to especially since Filipinos are accustomed to the standard American big burger or those well-loved localburgers. But Slammin’Mini Burgers proved that not all burgers are created equal and size doesn’t matter. At Slammin’, the star of the house are SLIDERS –  double small hamburger patties served in small buns packed with gourmet flavors, premium quality 100% beef chuck, and fun fixins like Belgian fries served in cones andwaffle friesmatched with your favorite dips or toppings — all good for sharing at veryaffordable prices. Wide choices also set this burger joint apart. It offers “sidekick” combos of chicken wings, chicken nuggets, and fish n chips all with finger lickin’ goodness.

Today, Slammin’ ísin the hippest mainstream metro locations –Promenade Greenhills, Trinoma, Market! Market!, Ayala Terraces, Robinsons Magnolia, and more opening soon as it embarks on franchising. For a franchise fee of only P200,000inclusive of a P950,000 investment, you can own a dream business of an established all American burger joint!

And to make it more fun, the Slammin’, put in one more appetizing addition to the equation, by introducing yet another food innovation – FRITTERY – which specializes in 100% Imported Belgian Fries made from European Bintje potatoes. Fritteryfries are quite buzzed about for its premium superior taste especially when topped with signature gourmet dips and dash. It also offers the Brat, a 100% pure meat sausage sandwich that comes with unlimited choice toppings. FRITTERY’s first branch is located in Promenade Greenhills and to open soon near Trinoma Cinema.With a franchise fee of only P150,000 that is part of a P760k turnkey package, more FRITTERY branches will be also be seen all over the metro.

Young adults, students, teenagers, kids, families, barkadas, bloggers even, are all raving about Slammin’ Mini Burgers + Fries + Dipsand Frittery combined the quality food and service which keeps them coming back.The vision of this young company, run by young spirits, to be the No. 1 sliders burger brand in Asia, is a slammin’ victory that is waiting to happen.

Franchise inquiries are welcome at 0917-5199986 orpatrick.dy55@gmail.com andmacy.gdy@gmail.com

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.

 

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A REGIONAL CONFECTIONERY FRANCHISE WITHOUT RIVAL

Back in 1977, it was just a dainty confection made by Trinidad Teves Sagarbarria for family and friends who wanted something indulgent but had no time to make it themselves.  Sans Rival , the Filipinos to-die for  favorite dessert,  and the shop that bears its name has come a long way since.

The growth was slow and easy, like the acacias that line the boulevard of Dumaguete City, just steps  away from the  landmark  home of “Trining”  as she was fondly called.  Perhaps, that’s how institutions are made. In Dumaguete City, Sans Rival Cakes and Pastries is as much an institution as centenarians like Silliman University, St. Paul University, and the boulevard – obligatory stops for visitors, venerable sites for the locals.

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With sans rival and silvanas – their house specialties  leading the way, SANS RIVAL CAKES AND PASTRIES has over the years  honed and   perfected their skills in churning delectable homebaked creations. It has stayed true to the founder’s vision of making excellence the cornerstone of their products, using only the best ingredients available for the best taste possible.  Thus, the attention and following it gets.

Today,  a family-owned company  with an expanded cakes and pastry line, a bistro at their ancestral home ,  an outlet at Robinsons Place Dumaguete,   and another forthcoming at Robinsons  Galleria Cebu,  SANS RIVAL CAKES AND PASTRIES  stands ready to take the next step forward….franchising.

The company  is  confident  that SANS RIVAL CAKES AND PASTRIES  has the credibility, track record,  and after thirty eight years , has built up great products  with a strong brand identity and recognition  that  have value in the eyes of the customer.

Meaning “without rival”, the word SANS RIVAL  has  become  what Trinidad Teves Sagarbarria  produced in her lifetime,  a truly unrivalled legacy  of  treasured cakes and  pastries .

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, join the How to Franchise Your Business Seminar or take a free franchisability quiz.

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