Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

Franchise Hotline : (+632) 8638.3149 to 50

Passion for Pets? Join the Booming Pet and Poultry Industry

Food sufficiency is always an issue for a densely inhabited country like the Philippines. The government is perpetually challenged to increase the country’s capacity to feed its 110 million and still burgeoning population. For years, strengthening agribusiness has been one of the logical solutions but has never gotten the right attention that it deserves. Throw in inclement weather and climate change, the agribusiness sector has been hardly hit and so produce has recently reached an all-time low especially with the El Nino phenomenon.


A positive development, however, is that the Philippine Department of Agriculture (DA) reported that it will set its sights on livestock and poultry production because these are the sub-sectors least affected by bad weather conditions. In the DA’s fourth quarter report for 2015, they indicated that poultry production went up by 4.17 percent. It shared 14.72 percent in the total agricultural production. Except for duck, all components of the poultry sub- sector posted output increases. Chicken production which expanded by 3.58 per cent boosted the sub-sector’s growth.This bodes well, therefore, for the poultry business, because it means that demand for the products remain solid. Investors in the industry like Mr. Philip Edward dela Cruz believes in the sustainability of the sector.


Coupled with passion for poultry and the fancy pigeon, hard work, and dedication, he set up Kamalig Pets and Poultry Supplies in September 14, 2015. Since then, he built it up to become of the premier feeds, medicines, supplements, and accessories provider to many pigeon hobbyists, general poultry and hog growers, as well as fowl raisers. In fact, Kamalig Pets and Poultry Supplies is the only provider specializing in custom-made feeds.


Kamalig Pets and Poultry Supplies    is a one-stop-shop committed to provide customers with professional services, high quality feeds, medicines, supplements, and accessories. It offers customization options to customers with specific needs. The products are always fresh and available. Its prices are competitive. The staffs are highly knowledgeable on product information, thus assuring customers with A-1 service. With this commitment to give 100% customer satisfaction and its pride in the brand, products, and services, Kamalig Pets and Poultry Supplies is taking the business to the next level by developing long-term business relationships via franchising. They are now looking for franchisee partners who can help promote their core products, their quality service, and their unique business proposition.

Interested franchisees can email or call (02) 815-7350, 815-7767, 815-7956,0917-984-6482



Proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise! 

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Passing the Baton: Francorp’s Next Generation Managers

Nearing its 20th year in the country, Francorp, or the International Franchise Corporation of the Philippines, has successfully transferred the reins of management to a new breed of young professionals who, like the founders, share the passion of upholding franchising as a key player in advancing business in this part of Asia.


In 1996, when founding fathers, Samie Lim and Manny Siggaoat, and mother of Philippine franchising, Bing Sibal Limjoco, established Francorp after returning from the United States where they learned the rudiments of franchising from their guru Don Boroian of Francorp USA, they were filled with great hopes that franchising will be the solution to growing businesses faster from one to many, with lesser capital on the part of the franchisor, and use of other people’s expertise, which in this case is the franchisee partner. With a proven business model that was to be replicated by their franchisees and a success rate of 90% if the system was followed, many brand owners were expertly advised by Francorp that franchising can be their route to success.


Two decades after and more than 300 brands assisted in different stages of their development, Francorp’s founders are ready to pass the baton. The transition has been smooth because the equity of this franchise consultancy business and the responsibilities attached to it were readily embraced by the scions, Sam Christopher “Chris” T. Lim, and Manuel “Noel” V. Siggaoat Jr., as well as the career manager who experienced the consultancy company’s rise to its position of leadership in this industry, Joselito “Lito” G. Samson.


With these three holding the reins, but still guided by the visionary Samie Lim, the retired but quiet inspiration Manny Siggaoat, the indefatigable Bing Limjoco, and supported by the team of dedicated consultants and staff, Francorp is brightly looking forward to the decades ahead when franchising will still be a prime contributor to economic growth.



A whiff of fresh air wafted through Francorp when the Father of Philippine franchising, Samie Lim, sent his son, Sam Christopher, to head Marketing and Strategy. In a business world that’s changing so fast, Francorp must keep in step. The inputs, therefore, of one so abreast in global trends come at a most opportune time. And it also helps that he is a millennial, technology savvy, and in touch with what’s up-to-date in places that matter. His stints as senior global brand manager for the Unilever offices in Bangkok, Shanghai, and London have given him the valuable marketing experience he needs to raise the bar at Francorp.


Chris Lim’s academic background is just as stellar. After earning the highest award in Management Engineering at the Ateneo de Manila University, he went on to the National University of Singapore, and finally, to Oxford University in England where he graduated with distinction. While earning his post graduate diploma in Strategy and Innovation, he was also awarded the Young Market Masters Award.


Chris says that “having lived abroad for over a decade, I’m convinced that Philippine brands can compete internationally, but what we need is to make sure we have strong systems in place, invest in professional branding, and have a clear franchise entry strategy.” That’s why, concurrent with his Francorp position, he is also president of U-Franchise Sales and Management Inc. where he helps connect franchisors with franchisees both locally and internationally. In addition, he is also a Director in A.S. Louken Philippines, an international branding consultant that has helped brands such as Bread Talk and Charles & Keith gain international prominence. And to continue pushing brands to grow through franchising both in the Philippines and across ASEAN, he is chairperson for ASEAN Integration at the Philippine Franchise Association (PFA) where he is very active in promoting the Nextgen Program.




Noel Siggaoat heads the consultancy team. With emphasis on franchise strategy, he leads development work for Francorp clients which entails diverse areas of franchise finance, strategy, operations, marketing, and sales. Noel learned the ropes in franchising from the founder and Chairman of Francorp USA himself, Don Boroian, whom he trained under at Francorp’s worldwide headquarters near Chicago, Illinois.


A Certified Franchise Executive, Noel earned his MBA degree from Carnegie Mellon University, one of the top American universities for business and technology. Soon after his masters, he went to New York City where he joined firms such as the Union Bank of Switzerland and Exis Consulting. Prior to graduate school, Noel worked as a management consultant for the SGV Management Services group in Manila. He obtained his IndustrialManagement Engineering degree fromDe La Salle University where he was a consistent Dean’s Lister and a Gold Medal recipient for Best Thesis in IME.


Noel says, “It’s very rewarding to help small companies break through and transform from being a start-up business into a national chain through the power of franchising. Small companies are able to leverage other people’s money, time, and personnel to compete with the bigger players. Part of the reason I came back from a lucrative career in the U.S. was to do my share in helping the Philippine economy grow. Franchising allows me to achieve this because of its multiplier effect; it helps companies grow quickly and successfully, and in the process creates many entrepreneurs – franterpreneurs (franchisee-entrepreneurs), who then employ thousands of workers. That gives me a great sense of fulfillment!”


He is excited about the next frontier of Philippine franchises: International Franchising. Through his guidance, Francorp has already assisted a few homegrown companies break into the international scene. “In the next few years, instead of Filipino OFWs, we will be exporting more and more Philippine businesses because of franchising”, Noel claims proudly.

His idea of relaxation revolves around sports and fitness. A former varsity football player at DLSU, Noel is currently into endurance sports. As a runner and triathlete, he has completed grueling marathons and Ironman races.



Lito samson

A Certified Franchise Executive and Serv Safe Executive, Lito Samson is behind the franchise programs of most of Francorp’s clients in the food, retail, and service industries. Trusted by management and clients alike, Lito travels the Philippines to ensure that business owners nationwide who engage Francorp’s expertise get the best personalized and customized service when it comes to documenting their operations. His goal is to come up with a viable operations manual, a necessary component of an honest-to goodness franchise system.


He is the go-to person whenever franchise operations is concerned because he is backed up by a solid 25 years of experience honed by work stints, first, in McDonald’s, where he attended Hamburger University in Australia. Later, he was store and training manager for companies like Carl’s Jr. and Jollibee. He also worked for a Japanese restaurant and was the Profit Center Manager for the Burger Machine chain, handling 70 to 100 outlets in various Metro Manila locations. At Francorp, since 2005, he spearheaded prime projects for operations manual development and services, and has guided many of our top clients in the field of quick-service food, retail, and service.


Being one of Francorp’s top speakers on franchising, he represents the company as a resource person in various local and international conferences and trade shows. Because his travels have given him a grasp of the developments of franchising abroad and in the country, he hopes to see Francorp play a stronger role in the industry and eventually, be a major player in ASEAN franchise consultancy services. Lito says, “Francorp can provide the services that can answer the demands of the growing ASEAN market. Hopefully, we evolve to become the preferred franchise developer in ASEAN.”


Sharing an interesting observation, Lito states that “franchising in the Philippines is maturing in the sense that franchisors now are more careful in building and strengthening their franchise support systems, as well as having a more stringent franchise recruitment process. Franchisors understand the value of investing in the “right franchisee”. They have come to realize that by doing so they will have better operations and improved earning potentials which are, in the long run, good for their brand.” On the franchisee side, Lito says “franchise investors are more conscious of the long term aspects of the offering such as Return on Investment (ROI), franchise terms, and the potentials for investing in additional units.” Another positive development he cites is the presence of a growing crop of “professional franchisees” or businessmen who invest and operate several franchise units and/or brands.


When on a break from work, Lito unwinds with his hobby – photography. He is a devoted dad to 2 teenagers, a daughter and son.


Francorp Philippines has developed over 400 franchise brands in the Philippines, and continues to deliver international level franchise development standards across the Philippines. It is a one-stop shop franchise development consultant that helps business develop franchise business strategies, operations development, franchise legal agreements, and franchise marketing & sales strategies. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise

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Franchise Talk: How Successful Franchisors Think

By Joselito G. Samson, CFE


thinkAs a franchise consultant, I have met and talked to a lot of entrepreneurs who have varying thoughts about franchising and what it can do for their business. And for those whom I have seen succeed because they chose the franchising path, these are their characteristics which made them stand out:


Knowledge of their strengths and weaknesses.

These successful franchisors know and then acknowledge that, indeed, they have strengths and weaknesses. Fully knowing what their core competence is, they are open to delegating tasks in areas where they are weak. Franchising to them is a unique industry that requires specific expertise to plan out and build the right organizational structures. At the outset, these entrepreneurs understand the value of getting things right.


Passion for teaching

Franchise entrepreneurs like to share their successes via teaching or mentoring their Franchisees. This trait is critical to building a long-term and mutually satisfying franchisor-franchisee relationship that is based on trust, exchange of ideas, openness to suggestions and yes, replicating the successful business model. More than the documents that bind franchisor-to-franchisee, a harmonious relationship will ensure a fruitful and profitable partnership, especially because franchisee suggestions/feedbacks, when coursed through the franchising system, are valuable listening posts for customer feedbacks and preference.


man backAbility to see the big picture.

One of the biggest mistaken notions that entrepreneurs have when embarking into franchising is thinking about the business as costing very little effort and money but returning huge paybacks.

On the contrary, franchising requires thorough study, needing, at the very least, a Franchise Business Plan, Franchise Agreement and a Franchise Operations Manual. Setting up a Franchise System is meticulous and will require additional investment. A potential Franchisor must assess his current company structure, cost structures, operations, training capabilities and supply chain to determine if it can handle additional operating units generated from selling franchises.

As for the “huge payback”, this will not be realized on the first, or even, on the second year of the franchise offering. During these times, you are still developing efficiencies as a franchisor, putting in place your franchise support systems and are still learning the ropes of managing the system. What you will get during these stages of development is an increase in the number of branches/stores as well as sales volume generated from newly opened franchised units.


Franchisors should also give careful thought about selecting and awarding franchises. A franchise term is usually from three to eight years, it is crucial that you get the “right franchisee” since they will be your “partner” in growth. Therefore, it is in your best interest to ensure that they too experience profitability and success. Eventually, they will be your best selling proposition.

Franchising is an effective strategy for companies who looking to expand their business. But having the right mindset as a Franchisor will dictate whether you will be a success or a failure in Franchising. An honest assessment of one’s mindset and objective will spell the difference between failure and success.

Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise! 

For more information on franchising, please contactFrancorp Philippines (+632) 638-3149, email info[at] or visit   

Lito is the Associate Vice President for Consulting of Francorp Philippines ( His training and experience in the field of fast food operations cover 15 years, starting with McDonald’s, Carl’s Jr., Burger Machine and Jollibee. He is a Certified Franchise Executive (CFE) and is a certified Serv Safe Executive.

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FranchiseTalk: Jamaican Grill eyes PH to be first foreign market

The Guam-based barbecue restaurant chain wins over OFW market with its jerk chicken and pork ribs.


When you think of Jamaica, what usually comes to mind? For most, it’s usually breathtaking beaches, reggae music, and the dreadlocked Bob Marley. However, Jamaica is also home to a diverse cuisine with Spanish, British, African, and Indian influences.

Jamaica’s “jerk” style of cooking, where meat is dry-rubbed with a hot spice mixture then grilled, has been known the world over thanks to the popularity of jerk chicken and pork ribs. Inevitably, love for “jerk” barbecued meat and reggae music found its way among the people of the island of Guam.

The “fusion cuisine” of Jamaica and Guam, coupled with the communal enjoyment of reggae music, inspired the creation of Jamaican Grill in December 8, 1994. “All it took was small samples of jerk chicken and ribs to get them in the door,” recalled Frank Kenney, president of Jamaican Grill Restaurants.

After 22 successful years in Guam, Kenney believes that it is about time to introduce Jamaican Grill to the rest of the world, setting his sights on the Philippines as the barbecue restaurant chain’s first foreign market.


Jamaican Grill: Tried and tested by an overseas Filipino market

For Kenney, its proximity and the socio-cultural similarities with Guam makes the Philippines a great next market for Jamaican Grill. And since it opened in 1994, the restaurant chain has served a sizable overseas Filipino market—around 35% of Guam’s population is made up of Filipinos. Needless to say, Jamaican Grill is a concept that has been market-tested on Filipinos, even before it reaches our shores!

“Our Filipino guests insist that Jamaican Grill would work well in the Philippines,” noted Kenney. Its main menu offerings—composed mainly of grilled chicken, roast pork, and fish—are considered staple foods for most Filipinos. And to better cater to its overseas Filipino customers, Jamaican Grill has adjusted its menu to include local fare such as adobo ribs and tuna sisig. “There is no other restaurant company that takes the best island flavors of Jamaica, Guam, and the Philippines to create exciting taste combinations that are totally unique,” added Kenney.

However, the fusion of cultures is not only existent in Jamaican Grill’s menu offerings, but also in its restaurant design—featured fruits and store furniture imported from Philippines lend the restaurant a deft Filipino touch. “The carefully thought out design of our interiors result in an ambiance that appears bright, colorful, and theme-oriented, which showcases our one-of-a-kind island barbecue concept,” said Kenney.


Franchising: The key to Jamaican Grill’s global growth

Kenney believes that franchising is the key to push Jamaican Grill on a global growth, starting with the Philippines and its neighboring Asia-Pacific nations. Currently, he is on the lookout for the right franchise partner, who can then localize Jamaican Grill to better suit the Philippine market.

“We made this decision cautiously and deliberately after years of traveling back and forth to the Philippines, consulting with industry experts, conducting market research and product sourcing before making the final decision to move forward,” explained Kenney.

However, Kenney also acknowledges that Jamaican Grill’s success with the overseas Filipino market in Guam might not equate to success in the Philippines. “It will take much hard work and dedication, supporting our potential franchisee in a way that will reduce the risks associated with the venture,” he added.

“We believe in Jamaican Grill, and we believe in the Philippines as well. Lord willing, there is a fit here. And if both parties mutually live up to their responsibilities, the result could prove quite lucrative in the years to come,” concluded Kenney.

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Francorp Philippines launches Franchise Quality Seal

Since 1997, the Philippines has seen massive growth in the franchise industry. With more than 1,500 franchise brands in the country to choose from today, potential franchise buyers are now spoilt for choice. But, truth be told, they are also likely to fall prey to unregistered, fly-by-night concepts in their quest for the perfect franchise business.


Indeed, with so many franchise businesses to choose from, it can be hard for any potential franchise buyer to distinguish which ones are legitimate and have a properly developed franchise program. In a bid to ensure franchise excellence in the country, and to set the benchmark for quality among its franchise clients, Francorp Philippines is launching the Franchise Quality Seal.



What is the Franchise Quality Seal?


The Franchise Quality Seal is a seal of excellence that will be awarded to professional franchisors that are growing their franchise businesses under the highest standards of quality. It will serve as a testament to the quality of the franchise program and to the franchisor’s credibility, two key considerations that potential franchisees look for in a franchise business—more trust from potential franchisees can only spell further growth for any franchisor.

“It will also give you an edge over your competitors as your brand will now be associated with big brands like Jollibee, Max’s Fried Chicken, Goldilocks, The Generics Pharmacy, and Potato Corner, just to name a few, all of which have been developed by Francorp Philippines into strong franchise businesses,” says Sam Christopher Lim, vice president for marketing and strategy at Francorp Philippines.

Who can be awarded the Franchise Quality Seal?


The Franchise Quality Seal will be awarded to franchisors that have exhibited the highest standards of quality in terms of systems; products and services; franchisee support; financials; and training.

Any franchisor vying for the seal must have its systems updated regularly, and must have consistency in the quality and delivery of its products and services across all its stores. It must also exhibit profitable operations, both for its company-owned and franchised stores, while providing franchisees adequate training on a regular basis.

In terms of franchisee support, any franchisor vying for the seal must provide strong leadership and ensure compliance of operational standards and procedures within its franchise network, all the while building up the brand and promoting the image of the franchise.

Francorp Philippines will certify the franchise program developed, and will also award the Franchise Quality Seal to the franchisor. However, use of the seal will be valid for a limited time only as Francorp would also like to continuously ensure the quality of the franchise program as it faces market changes and changing consumer needs. The seal will be renewed once Francorp re-audits the franchise program as well as the franchisees of the brand.


Continuing a legacy of franchise excellence

Lastly, and more importantly, the Franchise Quality Seal will also be the visible mark that will serve as a testament to Francorp Philippines’ legacy as a developer of notable franchise brands.

After 20 years, and after developing more than 350 successful franchise concepts, Francorp Philippines has decided to launch the Franchise Quality Seal not just to promote franchise excellence in the country, but to also propel local franchise brands onto the global stage. With the ASEAN (Association of Southeast Asian Nations) Economic Integration now in full swing, Francorp is proud to say that its homegrown clients can now take on the global franchise players with ease.


Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!



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Singaporean brands eye partners in PH

Sam Christopher Lim, Senior Vice-President, Francorp Philippines

With the Philippines continuing its stellar growth and a young population that gives the Philippines an extra demographic dividend, more and more foreign brands have started to look at the Philippines for expansion opportunities.

Singaporean brands have been at the forefront of exploring franchise expansion in the Philippines.

With Singapore’s strong discipline in execution, and concepts that have been developed both with a mix of Asian and Western tastes and cultures, Singaporean companies have been a favorite among local entrepreneurs.

Casa Italia, The Paper Stone, and Morganfields are some of the Singaporean brands that have recently opened its doors in the Philippines.

In April alone, 13 brands arrived for business-matching sessions with local businessmen including Love Bonito, Commune, Sweetest Moment, Mexout and many more.

These business matching sessions continue on June 23 with the arrival of more international brands in cooperation with the Franchise License Association of Singapore, Astreem Consulting Singapore, Francorp Philippines and U-Franchise.

Owners from top international brands Maki San Create your own Sushi & Salad, H20 Life Source advanced water refilling specialists, Wing Zone from the US, Keisuke Ramen, Burger UP gourmet burgers, Joe & Dough Coffee & Sandwich chain, Pasta Mania and Astreem Consulting are just some of the brands coming to find Philippine franchise partners.

The exclusive business-matching session will happen on June 23 at Le Jardin, Penthouse W Fifth Avenue, Bonifacio Global City. For details and to reserve a slot visit or contact (+632) 634.05.86 or email:

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Avoid these 3 pitfalls when investing in a franchise

“This article first appeared on Figuring out the business you want to get into is finding out the things you are passionate about.

One of our greatest successes as a country is having over a 150,000 franchise outlets with thousands of happy franchisees. With its high-acceptability and 90% success rate over traditional do-it-yourself businesses, it has been a pretty typical case that a franchisee can own two or more franchise stores. Another great story is that a franchisee can actually own two franchise concepts, differing in category, because of the great business experience with the first. Although there are a lot of success stories, there have still been a few that have failed, and it almost always starts with their mindset. Here are the three common pitfalls you have to avoid when plunging into franchising:


1. Wanting fast returns.  In starting up a business, most Filipinos are more enticed on how fast the returns can get. The mindset is “I don’t care about the brand and products, I just need fast returns.” Some are frenzied by one to two months return on investment, without thinking about long-term sustainability. We tend to generally think that it is safer to get your capital back 100%, the fastest way possible, than thinking about how long the business can compete in its industry and its potential to be a market leader. When thinking about the franchise business you have been waiting to have, it is a good exercise to do a long-term, big picture way of seeing things. It may not necessarily protect you from a whole list of failures, but it will surely give you the morale to just keep going and be more equipped as a franchisee. Returns may took a longer time to come back, but would not it be a lot better to have a sustainable business for five to 10 years versus six months?


2. Dispassionate about the franchise.  Every time we dive into franchise consultations, we often tell aspiring franchisees to franchise a brand or industry that they love. If they have that zeal for food, then try not to invest into a car parts retail or a salon business concept. Your brand should be something that makes you your first and last customer. Figuring out the business you want to get into is finding out the things you are passionate about. Thinking of it as a hobby that you soon do and soon forget will make things more perplexed for your franchise. Your passion for the business will supply you with more reasons to work harder, bring up your a-game, makes you a better employer, as well as you share the passion with your people.


3. Lacking understanding on franchising.  One question we always get asked with our inquiries is if the franchise fee is all they have to pay to start the business. The franchise fee is the upfront fee paid to the franchisor for the use and privilege of using the former’s business name, system, and support. Capital is the total amount of money to be invested for putting up the physical store and making it operational, which may sometime already include the franchise fee. More often than not, aspiring franchisees get a little uncomfortable once they see the numbers towering higher than they expected. And they will soon get uninterested to the entire business structure of the franchise concept they are inquiring about. But the franchise would be more than just about the initial numbers. It is appreciating the professional system model, financial structure, and how it contributes to grow the business exponentially. If you really plan to get a franchise—or any business for that matter, it is indeed important to be aptly educated about your planned venture. Meet with franchise consultants to help match the right franchise concept for you. They should be able to unlock more insights, the pros and cons, financial and market feasibility studies, among related matters, to boot your confidence to engage in the business.


For more information on investing in the right franchise, U-Franchise is organizing “How to Invest in the Right Franchise” seminar on Tuesday, March 15, 2016. U-Franchise also offers free franchise matching consultations. For inquiries, please contact (02) 634-0586, e-mail franchising[at], or visit

***** Chris is the senior vice president for marketing and strategy of Francorp Philippines; president of U-Franchise Sales & Management; and chairperson and director for special projects, ASEAN integration-Philippine Franchise Association.

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Franchise Consultant, How to Franchise your business, Franchise Seminar, Business Franchise Guide


  • Apr 13 (Ortigas Center)
  • May 18 (Alabang)

Every journey begins with a single step – and for entrepreneurs looking to become the “Next Big Thing”, that first step is Francorp’s exclusive “Franchise Your Business” seminar. Francorp’s seminar is set in two parts. The first serves as an introduction to the franchising model of business expansion, and will answer the basic and most important questions like what franchising is and the pros and cons of turning your business into a franchise, how to franchise your business and how to create a franchise business. The second introduces the advantages of franchising and what you need to know before you franchise. Both talks are comprehensive, in-depth, and feature concrete examples of businesses from both here and abroad.

Delivered by the top franchise experts, respected franchise consultants and certified franchise executives in the country, Francorp’s “How to Franchise Your Business” seminar is an invaluable investment for anyone looking to expand their business through franchising. In addition, seminar attendees are invited to a one-on-one business consultation after the event with Francorp’s business consultants. The consultation is for free, and serves as an opportunity for you to get real franchising advice for your business from the industry experts.

Francorp’s clients include some of the country’s biggest brands in food, retail, and services, who have become the benchmark that other businesses aspire to reach. But they all started small. So what are you waiting for? Take the first step towards the road to ultimate franchise success and register for Francorp’s “How to Franchise Your Business” Seminar now!




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2 Francorp Philippine Clients Win Global NextGen in Franchising Award

“What sets the next generation apart is their ambition & purpose.” With these words, the Philippine Franchise Association started its search for the next generation franchise leaders in 2015, and has culminated with 2 Pinoys being recognized as the Next Generation Global Franchise Leaders. In a franchise convention attended by over 3,000 delegates from around the world, Hans Yao, Owner & President of the Paper Stone and Joseph Calata, Owner & CEO of Calata Corporation were both awarded during the International Franchise Association Franchise Convention in San Antonio, Texas last Feb 20. Each winner was flown into the US to rub shoulders with top CEO’s and executives of the franchise world and participate in a franchise acceleration program that will help both companies grow locally and internationally.


L-R: Franklin Go (Philippine Franchise Association Chairman), Hans Yao (President, the Paper Stone), David McKinnon (Chair, NextGen), Joseph Calata (CEO, Calata Corp), Chris Lim (Director Special Projects, PFA)

With over 100 stores, Joseph Calata’sAgri retail franchise aims to upgrade and professionalize the Agri retail industry and provide farmers with lower cost materials, and better knowledge of how to maximize their yield. With professional Agri technicians visiting various provinces and a call center that can answer any questions about the product & the business, the Agri franchise aims to be “be the 7-11 of the Agri-Retail industry,” says Joseph Calata in his pitch to franchise leaders and venture capitalists from around the world.

Franchise Consultant Philippines | Franchise Success Stories

Joseph Calata presents Agri to a group of international franchise leaders & entrepreneurs

Franchise Consultant Philippines | How to Franchise in the Philippines

The Paper Stone franchise, developed by Francorp Philippines Franchise Consultants

Hans Yao and the Paper Stone franchise, on the other hand, aims to bring back the joy & beauty into writing. “Remember the days when we actually wrote on notebooks, and collected pictures and memorabilia in a scrapbook?” he asks the audience as he presents the brand. The Paper Stone won the global award for its efforts in targeting millennials with constantly changing designs, a strong social media presence, and keen understanding of the youth market. With over 50% of Filipinos under 24, the Paper Stone has already grown to 9 stores in less than a year, and aims to reach 100 stores in just 5 years. With a strong franchise program developed by Francorp and a franchise market that continues to grow, both entrepreneurs continue to use the power of franchising to grow their businesses using other people’s time, money and people. And both entrepreneurs have once again proven that the Fiilipino entrepreneurs have what it takes to make it big in the global franchise stage!


For more information on franchising, Francorp is organizing “How to Franchise Your Business” seminars for entrepreneurs on March 15 and April 13, 2016. For inquiries, please contact 638.3149, email or visit .

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.


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Export the whole store, not just the products

Franchising as a tool to bring homegrown brands to mainstream markets 

By Sherill Quintana, President, Oryspa

Fifteen years ago, I was making candles and practicing aromatherapy. I wanted to stay home for my firstborn while earning my keeps. I didn’t know that those simple chores made me into an accidental entrepreneur.

I never planned to be an entrepreneur. In fact, I was looking forward to going back to development work when my baby can already be partly taken cared of by a nanny. But, I wasn’t able to find an available nanny. So with the help of a sturdy baby car seat, I brought my son with me to bazaars in Ateneo and Miriam College. Then and there, I realized that entrepreneurship is a good fit for mommies.

After 10 years and three more children, the business still had no projections and not much of a system. It had its ups and downs. I ran it like my household. Later on, I learned that most micro entrepreneurs like me were losing opportunities to build an empire and touch more lives by missing the business systems in place.

For several years, we were supplying different spas in the country using virgin coconut oil, grape seed, almond oils as carrier oils. However, without a differentiating factor, my products tended to drown during price wars.

Franchise Consultant Philippines | Franchise Success Stories | How to Create a Franchise Business | How to Franchise in the Philippines

In 2008, during one of the mandatory product development sessions with the Department of Trade and Industry, I stumbled upon rice bran. Locally known as “darak,” rice bran is a byproduct of rice production, which is usually fed to hogs. Aside from the high nutrition content of its oil, it has a high smoke point and is highly absorbed by the skin. I already knew then that producing spa products would be a breeze in using rice bran.

Our story is filled with strings of failures and short successes. I was inspired by the fast failure theory in design engineering –the faster you fail, the better chances you have of getting nearer to success. From this theory, ORYSPA (Oryza sativa or rice for the spa like “food for the soul”) was born.

Initially intended to produce spa products, we expanded to personal care. Knowing we are the only rice bran based spa products in the country, we had to expand it quite dramatically to propel the brand and ward off copycats. The first ORYSPA store in 2010 was an instant success that gave us a full ROI in eight months. This paved the way for the much needed confidence and faith by a micro entrepreneur like me back then.

I knew that the business had a good proposition, so I had to plan out and be able to see high volume production, store operations, expansions, branding, systems integration and –later on–franchising. These were concepts that were mostly alien to a micro entrepreneur.

Other businesses in our industry chose direct selling and distribution as a way to expand. ORYSPA chose franchising. How will you be able to sell through franchising? You can ask help from the experts. Be a learner but stand proud of your own knowledge.

I had to make an overhaul, a review of what I had been doing for the past years and why my business style won’t work with current “concept discovery.” So I had to come up with strategies for a business restart.

I reviewed client feedback and listened to consumer pulse regarding which products are in need. Studies show that there is an increasing consciousness about the carcinogenic or cancerous effect of chemical-laden topical products and that alternative organic products prove to be more in demand in sustaining a healthy lifestyle. ORYSPA focused on offering products to address this.

In theory, when you start a business, you have to study what the customers want. This wasn’t the case for our business. We decided to create our market when there seemed to be none. Based on my own needs –a working mother of four who is busy all the time but wants to be pampered in a spa, I discovered that there a lot of other mothers who are in the same predicament. We can somehow induce the market. ORYSPA’s tagline “bringing the spa products into your homes” was created.

As the entrepreneur, you have to create your brand’s DNA and be its own ambassador. Hence, an overhaul of oneself is needed. A myopic leader has no place in building the brand because an entrepreneur has to see what lies beyond him/her. As the cliché goes, “you cannot give what you don’t have.” Take your business, your concept very personally. Stash it inside your heart and let it occupy your mind and your dreams.

I remember Francorp and A.S. Louken’s brand building workshops that I attended. There were only eight participating companies. I knew I was surrounded by established and mainstream brands. But, the founders were emotional in defending their concepts. In fact, some even cried. Developing the vision and mission of your business is a personal exercise as an entrepreneur. This is how you create your brand DNA. No one will be able to exactly copy your concept because it was born from your being. Your business should be a reflection of yourself. The more you truly know your core, the stronger your business concept will be.

The business concept goes into fruition by building a support system. In our case, we started to first hire people for roles I was not able to fulfill. Delegation followed.

When I create a new product concept, the guiding premise is that no one should have already done it exactly as I am imagining it. If there is a norm, challenge yourself to imagine the opposite. In business, it pays to be deviant.

In one of those branding sessions, I was advised to remove the word “Filipino brand” from my vision because the Philippines is not well known for health and wellness products. However, I deem that during the initial brand building process, it’s like I am building a house with one post missing because my motivation lies in being known as a Filipino brand.” We retained “Filipino” in our vision. And we will just evolve as we go along. Changing the culture of your business changes your game.

Franchising as a tool for expansion paved the way for an SME (small/medium entrepreneur) like us. By selling your concept and the whole store, you not only make use of the funds available from franchisees but you also build a team of people ready to propel the brand and realize the vision with you. Make the business also profitable for them and avoid making the relationship self-serving. When you make it profitable for your franchisees, you create a web of people ready to protect your own brand’s interests.

With the ASEAN integration affecting the business landscape, franchising can pave the way for an SME. Our ASEAN neighbors are reviewing the Philippine market potential, experimenting on concepts and bringing their homegrown brands into our country. This means that we can do the same.  It is mandatory for us to level up and compete. Let us show our government and country that to be able to have a strong base of entrepreneurs, we need to be able to build homegrown brands wherein production and employment provision creates wealth locally.

Export the whole store, the whole concept instead of the products alone. This is how we strengthen our Filipino brand in the international playing field.

Proudly developed by Francorp Philippines & its team of Franchise Consultants and Certified Franchise Executives. To learn more about how to franchise your business both in the Philippines and internationally, contact a Francorp franchise consultant or take a free franchisability quiz.


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