Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

Franchise Hotline : (+632) 8638.3149 to 50

THE BEAUTY OF PERFECT EYEBROWS

The Eyebrowdery is the next beauty franchise for 3D permanent make-up.

eyebrowdery

It has been said that eyebrows can make or break a look, which is probably why most women nowadays are more particular about eyebrow grooming. From the increased sales of eyebrow pencils and stencils, to the rise in popularity of eyebrow waxing and shaping salons worldwide, eyebrow grooming has become an industry of its own.
Like most kikays, Klarisse Yu Tabao is also particular about her eyebrows. At one point, she and a friend decided to try out a procedure called eyebrow tattooing, much to their disappointment. “Imagine my friend’s horror when she found out that her tattooed eyebrows have turned green,” Tabao recalls, as eyebrow tattoos tend to fade off into green, blue, and reddish tones after a time.

Tabao decided to research about other permanent make-up solutions and learned about 3D permanent make-up, which primarily uses natural plant extracts for color pigments. Also known as make- up embroidery, it is a common beauty procedure in fashion-forward countries like Japan, Singapore, South Korea, and Hong Kong.
But, much to Tabao’s dismay, the procedure is not yet available in the country. So, she decided to take up make-up embroidery classes in Singapore. Armed with a degree on Eyebrow, Eyeliner, and Lips Embroidery from the Aesthetics International Academy, Tabao is taking the technology to the Philippines through her beauty center, The Eyebrowdery.

eyebrowdery2
The Eyebrowdery specializes in eyebrow embroidery, also known as eyebrow hairline stroke. It is different from eyebrow tattooing, which aims to create permanent eyebrows by inserting indelible ink into the dermis layer of the skin, and eventually fades off and turns green, blue, or reddish in tone through time.
Eyebrow embroidery is a more delicate procedure, which aims to create semi- permanent and natural-looking eyebrows by drawing fine strands onto the skin using vegetable dye pigments. It produces a full and lawless look, and can last from two to five years.

 

Since The Eyebrowdery opened on March 1, 2015, also Tabao’s birthday, it has gotten quite the following from beauty addicts and celebrities alike, including health and wellness guru Cory Quirino, Andi Eigenmann, and Valerie Concepcion, just to name a few. Aside from eyebrow embroidery, The Eyebrowdery also offers other services such as lipstick and eyeliner embroidery; eyebrow tinting; eyelash extensions; hot wax jobs; and even the regular manicure and pedicure.

In her quest to make The Eyebrowdery the “leading 3D technology permanent make-up specialist in the country,” Tabao knew that the brand had to grow—and fast. “But instead of investing in a second branch, I chose to invest in developing The Eyebrowdery into a franchise with the help of Francorp Philippines,” she shares, as she believed that this move will allow the brand to grow faster.

For those who want to beThe Eyebrowdery’s partners in beauty, the total investment needed is around P2.5 million, already inclusive of the P400, 000 franchise fee. Tabao pegs the return on investment period at around 16 months. “As for the training, I will personally train the franchisee and the staff on the different make-up embroidery procedures,” she adds. Currently, The Eyebrowdery has one store in Greenhills, San Juan.

For franchise inquiries, please contact The Eyebrowdery at (02) 751-7236, or visit the website at eyebrowdery.com.

 


 

Article by: Toni Antiporda

Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!

Tags: , , , ,

FranchiseTalk: Jamaican Grill eyes PH to be first foreign market

The Guam-based barbecue restaurant chain wins over OFW market with its jerk chicken and pork ribs.

 

When you think of Jamaica, what usually comes to mind? For most, it’s usually breathtaking beaches, reggae music, and the dreadlocked Bob Marley. However, Jamaica is also home to a diverse cuisine with Spanish, British, African, and Indian influences.

Jamaica’s “jerk” style of cooking, where meat is dry-rubbed with a hot spice mixture then grilled, has been known the world over thanks to the popularity of jerk chicken and pork ribs. Inevitably, love for “jerk” barbecued meat and reggae music found its way among the people of the island of Guam.

The “fusion cuisine” of Jamaica and Guam, coupled with the communal enjoyment of reggae music, inspired the creation of Jamaican Grill in December 8, 1994. “All it took was small samples of jerk chicken and ribs to get them in the door,” recalled Frank Kenney, president of Jamaican Grill Restaurants.

After 22 successful years in Guam, Kenney believes that it is about time to introduce Jamaican Grill to the rest of the world, setting his sights on the Philippines as the barbecue restaurant chain’s first foreign market.

jamaican

Jamaican Grill: Tried and tested by an overseas Filipino market

For Kenney, its proximity and the socio-cultural similarities with Guam makes the Philippines a great next market for Jamaican Grill. And since it opened in 1994, the restaurant chain has served a sizable overseas Filipino market—around 35% of Guam’s population is made up of Filipinos. Needless to say, Jamaican Grill is a concept that has been market-tested on Filipinos, even before it reaches our shores!

“Our Filipino guests insist that Jamaican Grill would work well in the Philippines,” noted Kenney. Its main menu offerings—composed mainly of grilled chicken, roast pork, and fish—are considered staple foods for most Filipinos. And to better cater to its overseas Filipino customers, Jamaican Grill has adjusted its menu to include local fare such as adobo ribs and tuna sisig. “There is no other restaurant company that takes the best island flavors of Jamaica, Guam, and the Philippines to create exciting taste combinations that are totally unique,” added Kenney.

However, the fusion of cultures is not only existent in Jamaican Grill’s menu offerings, but also in its restaurant design—featured fruits and store furniture imported from Philippines lend the restaurant a deft Filipino touch. “The carefully thought out design of our interiors result in an ambiance that appears bright, colorful, and theme-oriented, which showcases our one-of-a-kind island barbecue concept,” said Kenney.

 

Franchising: The key to Jamaican Grill’s global growth

Kenney believes that franchising is the key to push Jamaican Grill on a global growth, starting with the Philippines and its neighboring Asia-Pacific nations. Currently, he is on the lookout for the right franchise partner, who can then localize Jamaican Grill to better suit the Philippine market.

“We made this decision cautiously and deliberately after years of traveling back and forth to the Philippines, consulting with industry experts, conducting market research and product sourcing before making the final decision to move forward,” explained Kenney.

However, Kenney also acknowledges that Jamaican Grill’s success with the overseas Filipino market in Guam might not equate to success in the Philippines. “It will take much hard work and dedication, supporting our potential franchisee in a way that will reduce the risks associated with the venture,” he added.

“We believe in Jamaican Grill, and we believe in the Philippines as well. Lord willing, there is a fit here. And if both parties mutually live up to their responsibilities, the result could prove quite lucrative in the years to come,” concluded Kenney.

Tags: , ,

GOLDILOCKS

goldilocks logo

When it comes to baked goodies, desserts, snack foods, and breads, Goldilocks is top of mind. From a two-story bakeshop in Pasong Tamo, Makati, run by two sisters – Milagros Leelin Yee and Clarita Leelin Go – way back in 1966, Goldilocks has now become the biggest Filipino-owned bakeshop chain in the world. 48 years after the first store opened, Goldilocks now has more than 420 stores both in the Philippines and overseas. Its strong national and international presence in the United States, Canada, and Thailand is the product of the hard work of the first and second generations of the Go and Yee families, represented by Chairman of the Board, Freddie Go Sr. Under his watch, and with family members in full support, Goldilocks continues to produce a wide range of high-quality products at par with the world’s best.

Francorp’s franchise consultants were there in the beginning to set the groundwork and foundation of the franchise system. From developing franchise operations manuals, discussing franchise business strategy and drafting franchise legal agreements. Mr. Go upholds the fact that to create a successful franchise business, “franchise relations should be a joint effort of both the franchisor and franchisee for them to achieve business profitability anchored on open communication, trust, honesty and continuous operational support.” “The franchisee, on the other hand”, he says, “must be personally committed to the business, be hands-on, take an active role in operations and provide leadership and inspiration to his personnel. He has to be on top of the situation because the amount of effort he puts in can affect his ROI.” With an excellent brand, backed up by premium quality, delicious products, and high customer satisfaction, Goldilocks continues to be a source of pride for Filipinos here and abroad and an example of how to franchise your business successfully.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.

 

Tags: , , , , , , ,

Top Franchising Trends in 2015

TOP FRANCHISING TRENDS in the Philippines 2015
Noel Siggaoat
Managing Director
Francorp Philippines

At Francorp, we live and breathe franchises. Day in and day out, we help start-up and established businesses grow from one to many through franchising. In the course of doing franchise consultancy work for close to twenty years now, Francorp has been at the forefront of the latest trends in franchising in the Philippines. Below are the top three trends that will impact the Philippine franchise landscape in the next year or two, and beyond.

1. The Boom in Education Franchises

Education franchises have been around for many years now but in the last year or so, we’ve seen an explosion of education businesses opening their doors to franchising. In this category are pre-schools, math programs (computational or analytical), reading enrichment programs, professional review schools, specialty skills schools, to name a few. The origins of these concepts are both foreign and homegrown.

The demand for education in all its forms is a good sign for a country like the Philippines as it gains momentum towards developed-country status in the next decade or so. Another explanation for the growth in schools is the growing number of parents who don’t mind spending on development programs for their children, believing that these are complementary to formal education and will contribute to the child’s overall development. Of course, the growing young population is an important driver of demand for this segment.

This increasing demand for education makes enterprising Filipinos go into the education business as start-up entrepreneurs or as franchisees.

Recent Francorp clients in this category are the Canadian Tourism and Hospitality Institute (CTHI), Aloha Arithmetic, Readsmart Learning Center (formerly Infant Jesus Montessori), Explorations Pre-School, Mathemagis Singapore Math, and CMA Mental Arithmetic.

2. Use of franchising to reduce distribution layers

The traditional franchisor is the retail store or restaurant owner who goes into franchising to increase his number of branches. We are seeing a new breed of franchisors: Original manufacturers or master distributors going into franchising to reduce their distribution layers.

The Generics Pharmacy is one of the first to adopt this strategy. Instead of staying with the traditional system of supplying to distributors, who then supply to other distributors, or to stores and retailers, many manufacturers and master distributors are reducing the distribution channel by putting up their own stores directly and making these available through franchising.

Instead of being at the mercy of third-party retailers at the end the channel, these brand owners or master suppliers are controlling their own destiny by specifying how the store will look, how the products are marketed, and even the price at which these products are sold to the end consumer.

By cutting out the middle man, brand owners are able to lower the retail price of their products. Additionally, they are able to increase margins for those that remain in the channel.

Francorp clients who have adopted this strategy aside from The Generics Pharmacy are PR Gaz Haus, and Holcim Cement.

3. More complex franchise formats

For many years, franchise formats in the Philippines were the garden-variety Single Unit franchise. As the franchise industry becomes more mature, more innovative and complex formats are being employed.

Franchisors are now looking to add multi-unit formats like Area Development franchises and Master franchises to their offerings. Area Development franchisees are wholesale multi-unit owners who are given exclusivity for a city or province. Master Franchisees usually own the rights to an entire state or country and also have the option to sub-franchise to third-party investors. This is commonly used for international expansion.

Some franchisors are also offering Conversion Franchises, where independent store owners already in a similar business convert their stores and become part of the franchisor’s brand and network. Some franchisors go into Joint Ventures with their franchisees and are part-owners of the franchise store. In this set-up, they earn as a franchisor and a franchisee at the same time. Some franchisors, on the other hand, intentionally look for passive franchisees who are only interested in putting up the capital for the franchise unit; the franchisor himself will manage the franchise for an additional fee.

As franchising continues to grow in the Philippines, we may see more of these newer and innovative formats to meet the needs, capabilities, and goals of franchisors and franchisees.

Noel Siggaoat is the Managing Director of Francorp Philippines. An MBA graduate of the Carnegie Mellon University of Pennsylvania and a Certified Franchise Executive (CFE), he heads the firm’s consultancy practice. Noel has a diverse background in IT, finance, retailing, and franchising and has worked with companies here and abroad. He is a weekend athlete who has completed marathons, a half-Ironman, and other endurance events.

Tags: , , , , , , ,

Franchising Continues To Grow New Industries

Noel Siggaoat
Managing Director
Francorp Philippines

At Francorp, we live and breathe franchises. Day in and day out, we help start-up and established businesses grow from one to many through franchising. In the course of doing franchise consultancy work for close to twenty years now, Francorp has been at the forefront of the latest trends in franchising in the Philippines. Below are the top three trends that will impact the Philippine franchise landscape in the next year or two, and beyond.

1. The Boom in Education Franchises

Education franchises have been around for many years now but in the last year or so, we’ve seen an explosion of education businesses opening their doors to franchising. In this category are pre-schools, math programs (computational or analytical), reading enrichment programs, professional review schools, specialty skills schools, to name a few. The origins of these concepts are both foreign and homegrown.

The demand for education in all its forms is a good sign for a country like the Philippines as it gains momentum towards developed-country status in the next decade or so. Another explanation for the growth in schools is the growing number of parents who don’t mind spending on development programs for their children, believing that these are complementary to formal education and will contribute to the child’s overall development. Of course, the growing young population is an important driver of demand for this segment.

This increasing demand for education makes enterprising Filipinos go into the education business as start-up entrepreneurs or as franchisees. Brands such as the Canadian Tourism and Hospitality Institute (CTHI), Aloha Arithmetic, Readsmart Learning Center (formerly Infant Jesus Montessori), Explorations Pre-School, Mathemagis Singapore Math, and CMA Mental Arithmetic have all started to franchise.

2. Use of franchising to reduce distribution layers

The traditional franchisor is the retail store or restaurant owner who goes into franchising to increase his number of branches. We are seeing a new breed of franchisors: Original manufacturers or master distributors going into franchising to reduce their distribution layers.

The Generics Pharmacy is one of the first to adopt this strategy. Instead of staying with the traditional system of supplying to distributors, who then supply to other distributors, or to stores and retailers, many manufacturers and master distributors are reducing the distribution channel by putting up their own stores directly and making these available through franchising.

Instead of being at the mercy of third-party retailers at the end the channel, these brand owners or master suppliers are controlling their own destiny by specifying how the store will look, how the products are marketed, and even the price at which these products are sold to the end consumer.

By cutting out the middle man, brand owners are able to lower the retail price of their products. Additionally, they are able to increase margins for those that remain in the channel.

Aside from The Generics Pharmacy, Francorp has helped develop brands such as PR Gaz Haus, and Holcim Cement to grow through franchising.

3. More complex franchise formats

For many years, franchise formats in the Philippines were the garden-variety Single Unit franchise. As the franchise industry becomes more mature, more innovative and complex formats are being employed.

Franchisors are now looking to add multi-unit formats like Area Development franchises and Master franchises to their offerings. Area Development franchisees are wholesale multi-unit owners who are given exclusivity for a city or province. Master Franchisees usually own the rights to an entire state or country and also have the option to sub-franchise to third-party investors. This is commonly used for international expansion.

Some franchisors are also offering Conversion Franchises, where independent store owners already in a similar business convert their stores and become part of the franchisor’s brand and network. Some franchisors go into Joint Ventures with their franchisees and are part-owners of the franchise store. In this set-up, they earn as a franchisor and a franchisee at the same time. Some franchisors, on the other hand, intentionally look for passive franchisees who are only interested in putting up the capital for the franchise unit; the franchisor himself will manage the franchise for an additional fee.

As franchising continues to grow in the Philippines, we may see more of these newer and innovative formats to meet the needs, capabilities, and goals of franchisors and franchisees.

Franchise Talk is a content partnership of ABS-CBNNews.com with Francorp Philippines. For more on master franchising & to meet foreign franchise brands, attend the How to Franchise Your Business Seminar on Jun 13 & 14 at Franchise Asia 2015 in SMX Convention Center Mall of Asia. For more information contact franchisetalk@francorp.com.ph or visit www.francorp.com.ph for more information.

Noel Siggaoat is the Managing Director of Francorp Philippines. An MBA graduate of the Carnegie Mellon University of Pennsylvania and a Certified Franchise Executive (CFE), he heads the firm’s consultancy practice. Noel has a diverse background in IT, finance, retailing, and franchising and has worked with companies here and abroad. He is a weekend athlete who has completed marathons, a half-Ironman, and other endurance events.

Tags: , , , , , ,

Emerging Trends in Franchising

By Sam Christopher Lim
Senior Vice President, Francorp Philippines

The secret to choosing a good franchise is finding businesses that are in sunrise industries. But choosing industries that are addressing long term trends and needs and not just short term fads is challenging even for the most experienced entrepreneurs.
From interviews with Samie Lim, the Father of Philippine Franchising, who correctly predicted the growth of franchising in the Philippines 20 years ago, and discussions with other entrepreneurs both locally and internationally, here are 3 trends that will shape the Philippine franchise market:

    1. Increased demand for work-life balance
      Keywords related to home – based businesses get over 17,000 searches monthly on Google, and it continues to rise. With more people looking for work-life balance, most have started to look for businesses they can start and run from inside their homes. This trend has already taken markets like Europe by storm where franchise shows have seen an increase in home – based franchises businesses. Companies such as Tutor Doctor from the US and Crest Clean from New Zealand are just some great opportunities that allow entrepreneurs to start a business, while being in the comfort of your own home.
    1. The rise of Retirement Resorts
      Aging is a fact of life. The stigma of retirement homes as pseudo prisons is now changing with the entry of retirement resorts around the Philippines. Here, parents and grandparents can relax and enjoy socializing with peers while getting the best medical care, should they need it. Retirement resorts such as Life Care from Cebu have been an early player in this segment.
  1. Tourism Boom requiring new services and workers
    With the Philippine targeting to double tourists to 10M by 2016, and the Philippines having some of the best tourist spots around the world, we can expect more tourism dollars coming into the country. With this, there will be in increased need for tourism infrastructure such as good quality branded hotels that deliver value and reliable service across the country. In addition, tourism schools such as the Canadian Tourism & Hospitality Institute have started to use international standard curriculums to train more and more tourism professionals to prepare for the influx of tourists.

Buying a franchise can be a very profitable investment, but it’s important to choose businesses that will benefit from long term trends in the country. This will assure you that your franchise business will be profitable for decades to come.

Franchise Talk is a content partnership of ABS-CBNNews.com with Francorp Philippines. For more on franchising, contact Sam Christopher Lim at franchisetalk.ph@gmail.com or visit www.francorp.com.ph
About the author:
Sam Christopher Lim is the Senior Vice-President for marketing & strategy at Francorp Philippines. He has over a decade of global marketing experience from Bangkok, Shanghai and most recently London. He is a multi-awarded marketer who graduated with distinction from Oxford University and was awarded with the Young Market Masters award. He is also currently Chair for ASEAN integration for the Philippine Franchise Association.

 

Tags: , , , , , , ,

Emerging trends in franchising

By Sam Christopher Lim
Senior Vice President, Francorp Philippines

The secret to choosing a good franchise is finding businesses that are in sunrise industries. But choosing industries that are addressing long term trends and needs and not just short term fads is challenging even for the most experienced entrepreneurs.

From interviews with Samie Lim, the Father of Philippine Franchising, who correctly predicted the growth of franchising in the Philippines 20 years ago, and discussions with other entrepreneurs both locally and internationally, here are 3 trends that will shape the Philippine franchise market:

1) Increased demand for work-life balance
Keywords related to home – based businesses get over 17,000 searches monthly on Google, and it continues to rise. With more people looking for work-life balance, most have started to look for businesses they can start and run from inside their homes. This trend has already taken markets like Europe by storm where franchise shows have seen an increase in home – based franchises businesses. Companies such as Tutor Doctor from the US and Crest Clean from New Zealand are just some great opportunities that allow entrepreneurs to start a business, while being in the comfort of your own home.

2) The rise of Retirement Resorts
Aging is a fact of life. The stigma of retirement homes as pseudo prisons is now changing with the entry of retirement resorts around the Philippines. Here, parents and grandparents can relax and enjoy socializing with peers while getting the best medical care, should they need it. Retirement resorts such as Life Care from Cebu have been an early player in this segment.

3) Tourism Boom requiring new services and workers
With the Philippine targeting to double tourists to 10M by 2016, and the Philippines having some of the best tourist spots around the world, we can expect more tourism dollars coming into the country. With this, there will be in increased need for tourism infrastructure such as good quality branded hotels that deliver value and reliable service across the country. In addition, tourism schools such as the Canadian Tourism & Hospitality Institute have started to use international standard curriculum to train more and more tourism professionals to prepare for the influx of tourists.

If you’re lucky enough to be in these industries, it may be time to see if your business can tap this trend and grow through franchising. Francorp has been franchise consultants to over 3,000 brands internationally and can help navigate businesses, small and large, through transitioning into a franchise business.

Tags: , , , ,