Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

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News & Events

Paluto Nga Po

is a 24/7 restaurant known for their tasty yet affordable lutong-bahay meals, perfect for delivery and take-outs. It’s the brainchild of Roland Sinchongco, who started Paluto Nga Po from a carinderia in Tondo, Manila, and it grew it to six branches within a span of twelve years. The success of Paluto Nga Po can be […]

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FEDERICO’S RISE FROM “LAING” TO A FAST FOOD RESTAURANT

In April, 2008, Rosalie Ramos started operating Master J Food Products.  Her main offering was bottled vegetables mainly “laing”.  The company sits in a 2,000-square meter lot in Barangay Lumil, Silang, Cavite. On 350 square meters, the facility for food manufacturing was built.  Her “laing” was well received, prodding her to open a fast food […]

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Sarap Ala Eh!

Sarap Ala Eh! brings every Juan the real “sarap” from Batangas through their distinct take on bona fide Batangueño fare—Batangasbulalo, goto, the ever-famous Batangaslomi and more.It infused not only its distinctive Batangueño taste to its menu offering but also the comic side of every Batangueñothrough its funny store design. Sarap Ala Eh! was born at […]

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The Revival of M-GAS, LPG Franchising

M-GAS, a liquid petroleum gas (LPG) brand, was initially owned and operated by the Philippine Government from 1915 until 1975.  Carlito and Cesar P. Monastrial, the co-founders and owners of Island Air Products Corporation (IAPC), acquired the rights of M-GAS.  Now, M-GAS has been launched by its parent company, IAPC. IAPC is considered a major […]

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Vampire Penguin

From the snowy confines of the Arctic comes the Vampire Penguin, the only one of its kind with its exceptional shaved snow. The lone penguin in the North Pole is known to serve a uniqueshaved ice experience, which is delicious enough all by itself without the use of milk or ice cream to sweeten the […]

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Pulse Creative History

Pulse Creative was established by its founder, Matthew G. Lagandaon, on Aug. 21, 2007. His passion for cars began in his childhood. As a child, his father regularly took him to “tambayans” of fellow car enthusiasts in the old Greenhills parking lot during Fridays and Saturdays. Their enthusiasm and dedication for their cars eventually inspired […]

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4 ways to market your franchise to millennials

by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines For the past five years, marketers are targeting Millennials.  This generation, born between 1982 and 2004 (age: 15 to 34), is the focus of marketers.  In the Philippines, more than one third or more than 32.2 million are Millennials.  Millennials chose franchising to jumpstart […]

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WHOLESALE FRANCHISING WITH THE AREA DEVELOPMENT FRANCHISE

Noel Siggaoat, Managing Director, Francorp Philippines The investor signs one store at a time, but the franchisor may sell several franchise units to one investor only, and this wholesaletransaction is called an Area Development Franchise. An Area Developer (AD) is a franchisee who signs up several units in a designated area.  He is a wholesale […]

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The Key in Achieving 100+ outlets is FRANCHISING!

Business visionaries choose franchising to increase their piece of their market.  Why are visionaries using franchising in order to easily expand into hundreds of outlets? Capital – The main obstruction to expansion is absence of access to capital, but franchising is an option in order to obtain capital. Entrepreneurs choose franchising because they can expand […]

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Local Kiosks Seeking Global Franchise

One of the most reliable indicators of a successful franchise is its number of franchisees here and abroad.  Potato Corner already established its presence in six countries, while Bibinkinitanstarted its expansion at Dubai. Farron Café’s first international stint will be Indonesia, while Master Siomai is also expanding beyond the Philippines. How did these brands succeed? […]

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5 reasons to invest in a foreign brand

You might have dreamt of owning a foreign brand.   Before, foreign brands were owned by big players only. Now, foreign brands prefer smaller local players as long as they can grow the brand.  Smaller players put more time and attention to the brand compared to bigger players with a diverse portfolio. “They don’t just want […]

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International Franchise Brands Looking at the Philippines and ASEAN

By Troy Franklin, COO World Franchise Associates There are different opinions and perspectives on the benefits and perils of globalization. The events of 2016—such as BREXIT and the US Presidential election—are going to have a profound impact on globalization in 2017 and beyond.  There is no doubt that globalization is a thriving principle when it […]

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Educate Your Way to Riches

By Hsien Naidu, Astreem Consulting The education industry has always been one of the most robust, resilient to recession and almost always have a loyal customer base. With the middle to higher income families spending an average of USD 1.5 – 4.5 million ¹ annually on education in 2015, is it not time for aspiring […]

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7 Things You Didn’t Know About The “Father Of Philippine Franchising”

The seven things you did not know about the “Father of Philippine franchising”, Mr. Samson “Samie”Lim are: 1. He did not know anything about franchising when he started. When Samie Lim started in the franchise industry 20 years ago, he was already a seasoned retailer, but he recalled: “Everything I learned about franchising, I learned […]

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FRANCHISE TALK

PIZZA BRANDS CONTINUE GLOBAL EXPANSION Take a bite out of these regional pizza favorites. Sam Christopher Lim SVP, Francorp Philippines Thanks to the movements of the Italian diaspora, Italian cuisine has gained wide acceptance all over the world. While it’s hard to turn down a plate full of pasta, it’s even much harder to turn […]

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FranchiseTalk

TOP5 NEW-FRANCHISOR MISTAKES AND HOW TO AVOID THEM By Manuel “Noel” Siggaoat Managing Director, Francorp Thinking of franchising your business? Franchising can be a great tool for growing your business and can also be rewarding profit-wise. But franchising can be a double-edged sword. If done poorly, it can cause your business more harm than good. […]

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Franchise Talk

4 ways to market your franchise to millennials Make your franchise more appealing to this young, informed, and entrepreneurial “selfie generation.” Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines Millennials have been top of mind for marketers for the past five years. This generation, supposedly born between 1982 and 2004, remains […]

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Franchise Talk

[Title] A “snack shack” for your American comfort food fix [Subhead] Learn how Weber’s Snack Shack went from Tagaytay to Metro Manila with its array of classic American comfort food. [Byline] By Sam Christopher Lim It was a case of East meets West: husband-and-wife John Vanden Dungen, a Canadian quality auditor, and Mae Heredia, a […]

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Franchise Talk Size Matters, especially in franchising

This young franchisor experimented with location size to get a better handle on his food business. By Sam Christopher Lim Even while he was working in marketing and advertising, JR dela Paz already knew that he wanted to become an entrepreneur. But the former waiter, who has a degree in hotel and restaurant management, also […]

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FranchiseTalk

6 steps to convert your business into a winning franchise Want to finally franchise your business? Get started with these pointers. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines After years of running a successful business, you finally want to give franchising a shot. After all, franchising can help your business […]

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Finding the Right Franchise Starts with Knowing Yourself

Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines During my seminars, I am asked why some franchises fail, and though franchising has a 90% success rate, one key cause of failure is neglect.I often tell my attendees that in order to find the right franchise, you can be inspired bythe Greek […]

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FRANCHISE TALK GROWING THE FRANCHISING INDUSTRY: THE PHILIPPINE EXPERIENCE

By Samie Lim, Chairman Francorp Speech delivered at the Myanmar Franchise Association Conference I come from a family of retailers and by natural progression ended up working for the family business. Our appliance retailing business was founded in 1948 making us a pioneer in the industry. When I was given the opportunity to manage our […]

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FranchiseTalk

10 franchise brands you didn’t know are from Cebu These brands are king in the “Queen City of the South.” Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines The island province of Cebu is known for many things: sumptuous lechon, sweet ripe mangoes, white sand beaches, ingenious furniture design, and fiesta-loving […]

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Should I open new stores or expand through franchising?

Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines There comes a time in the life of a company that an inevitable question comes – with the success of my business, how can I expand to new branches and locations? There are 2 main expansion routes that corporations take. The first is […]

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Franchising a business starts with strong, replicable systems

Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines Franchising requires designing strong, proven & replicable systems Customers get frustrated when you order a hamburger and someone forgets to put the patty or miss key ingredients such as tomatoes or lettuce. As a franchisor, missed royalty payments or stock payments can sometimes […]

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5 Secrets to OFW Franchise Success

Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines After I delivered a lecture about franchising, I was subsequently approached by an Overseas Filipino Worker (OFW) who was very interested in franchising.   As with most OFWs, he planned to return to Saudi Arabia after the grand opening of his business and he […]

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FranchiseTalk

5 signs your business is ready to franchise You might be sitting on a goldmine and not realize it yet. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines If you’re an entrepreneur who’s been running a business for more than a year, chances are you’ve probably heard your fair share of […]

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Franchise Talk: Do I need to create a new company before franchising my business?

Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines   Speaking to hundreds of entrepreneurs throughout the years, one question is always asked when it comes to franchising – do I need to create a new company when I decide to franchise my business? When you decide to franchise your business, there […]

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Franchise Talk: 5 Point Checklist to find the right franchise

By Sam Christopher Lim Senior Vice President, Francorp Philippines As I speak and talk with hundreds of entrepreneurs across the Philippines, a common question that’s asked is “what’s the best franchise to invest in?” I wish there were a simple answer to this, but finding the right franchise for you is a very personal decision […]

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Franchise Talk: 5 franchise brands with humble beginnings

5 franchise brands with humble beginnings Starting small is not a hindrance to growing big through franchising. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines When one thinks of franchising, big players such as McDonald’s, Kentucky Fried Chicken, Subway, and Jollibee, among others, usually come to mind. As big as these […]

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Franchise Talk: Young Franchisees

Am I too young to invest in a franchise? Franchising is not just an old man’s game. Here are five ways to make it as a young franchisee. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines At the young age of 26 years old, Ivan Kenneth Taw decided to leave a […]

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Franchise Talk: Seriously Addictive Mathematics

This learning center franchise turns kids into math wizards through Singapore math Yes, anyone can be good in math at Seriously Addictive Mathematics. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines Most Filipinos tend to hate math, even claiming it’s not one of their favorite subjects in school. And who can […]

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GROWING THE FRANCHISING INDUSTRY: THE PHILIPPINE EXPERIENCE

FRANCHISE TALK GROWING THE FRANCHISING INDUSTRY: THE PHILIPPINE EXPERIENCE By Samie Lim, Chairman Francorp Speech delivered at the Myanmar Franchise Association Conference I come from a family of retailers and by natural progression ended up working for the family business. Our appliance retailing business was founded in 1948 making us a pioneer in the industry. […]

Read more

Franchise Talk: 5 signs your business is ready to franchise

5 signs your business is ready to franchise You might be sitting on a goldmine and not realize it yet. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines If you’re an entrepreneur who’s been running a business for more than a year, chances are you’ve probably heard your fair share of […]

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Franchise Talk: 5 Point Checklist to find the right franchise

Franchise Talk: 5 Point Checklist to find the right franchise By Sam Christopher Lim Senior Vice President, Francorp Philippines As I speak and talk with hundreds of entrepreneurs across the Philippines, a common question that’s asked is “what’s the best franchise to invest in?” I wish there were a simple answer to this, but finding […]

Read more

5 Franchise Brands You Didn’t Know Are From Mindanao

5 franchise brands you didn’t know are from Mindanao All eyes are now on the growth and development of our southernmost island. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines In President Rodrigo “Rody”Duterte’s state visits to China and Japan, he was able to generate more foreign investments for the Philippines. […]

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8 Filipino Franchises That Have Gone Global

8 Filipino franchises that have gone global These global franchise brands make us proud to be Pinoy. Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines The Philippines is home to more than 1,500 franchise brands. On average, they can earn up to $11 billion in combined annual sales. No wonder the […]

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Duterte’s state visits: What does it really mean for entrepreneurs?

From Separation to Agenda Zero, opportunities are plentiful for the knowledgeable entrepreneur  Written by Sam Christopher Lim SVP for Marketing and Strategy, Francorp Philippines President Rodrigo “Rody” Duterte recently had state visits to China and Japan, with the intent of strengthening our economic ties with these two nations. Japan, after all, remains the largest source […]

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2016