Success Stories

Waffle Time started in September, 1998 as a proudly Ilonggo concept. In two years, it has penetrated Metro Manila, Cebu, Cagayan De Oro, Davao, and Dagupan. It is the first and original purveyor of delicious, nutritious, and reasonably-priced waffles in a cart, with a vast selection of exciting flavours to choose from. Waffle Time started […]

Bo’s Coffee, one of the most successful local-brand coffee shops with 33 company owned and 25 franchised stores, was founded by Steve Benitez, who remains the owner to this day. Born and raised in Cebu City, Benitez started his coffee fix to sustain him during the rigorous regimen at law school at the Ateneo de […]

One big mall turned into a fruit paradise as the first ever Fruit Magic store opened there in 1999. It was a big hit since no other fruit juice store allowed their customer to pick their favorite fruits from the basket and blend them, the way Fruit Magic did. In 1999, the Hernandez and Escalona […]

Dr.Nol Montalbo started a distinctive massage business inspired by the centuries old “hilot” tradition. Naming it as MONT ALBO MASSAGE HUT, this is the first ever Filipino-inspired spa with “hilot” as the main offering. With native interiors and quality “hilot” services, MONT ALBO was able to carve a niche that is now a multimillion spa […]

Generations of Filipinos have loved Max’s fried chicken and swear by the goodness of its unique “sarap to the bones” (delicious to the bones) taste. Devoted Max’s fried chicken diners do not only return to savour the delicious menu offerings, families love going back to Max’s because of the wholesome and homey ambiance. The secret […]

Dining on Pancake House’ classic, freshly-baked pancakes and waffles in varied flavours evokes a certain kind of nostalgia. With a mural of classic movie posters as backdrop, one is transported back in time, until one takes a bite and is pulled back to the here and now. Pancake House has steadily developed its menu to […]