Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

Franchise Hotline : (+632) 8638.3149 to 50

Why Going Pinoy is Always the Better Investment

Written by

Sam Christopher Lim

President, U-Franchise Sales & Management Inc.


Anybody in the Philippine food market can agree that there is nothing like waking up to the aroma of Filipino-cooked food. Through time, Filipinos have developed a variety of preferences. Hence, the emergence of continental food and Asian fusions.

Through recent years, the market has seen the onslaught of concepts from all over the world, we’ve all been through the cupcake hype, the milk teas, the pizza cones, everything red velvet and the cronut.But isn’t it that we always find ourselves going back to our own scrumptious Filipino food? A Filipino may go and eat foreign cuisine once or twice a week. But a true Pinoy would always want to indulge and be full with his favorite Kare-Kare, Sinigang, Lomi or Tapsilog.

This certain habit then testifies that Filipino food is not a fad. And being a fad is one of the great dangers being avoided by anyone who wants to invest in a food or restaurant business. So if you’re looking for a food business with a high level of consumer acceptance, go for Pinoy food.

Here’s a rundown of purely Filipino-inspired franchises that we can never get enough of:


  1. Lugaw Queen

Lugaw – every Filipino’s comfort food on sickly days or on any day. Lugaw Queen has been a go-to for many because of how it nailed down the perfect lugaw that the Filipino palette yearns for. Not only that, Lugaw Queen introduced a variety of ways for us to enjoy lugaw. Their line up offers Lugaw Seafood, Lugaw Pares, Arroz Palabokand expanded the menu to offering other Filipino favorites.


Total Investment: Php 1.3 Million to 1.5 Million



  1. Chicken Bacolod

Nothing beats the original “chargrilled” marinated chicken from Bacolod or famously known as Chicken Inasal. While big names in this industry focused on growing themselves as fast-food restaurants, Chicken Bacolod stayed true to its core – roasting the “Pinakamasarap” Inasal, as proudly asserted on its banner. For the owners, Chicken Bacolod is always about the passion of bringing out a distinct and delicious inasal experience in every plate.


Total Investment: Php 2 Million to 4 Million



  1. Rufo’s Famous Tapa

What started in 1984 as a famous eatery for serving delicious Filipino breakfast in Kalayaan Ave cor. Salamanca Street – now has over 20 branches all over Metro Manila. Rufo’s Famous Tapa claims that they have “Tapsi at its best”, and sure do they serve the best. The iconic Tapsilog, or Tapa (fried beef strips), Sinangag (garlic rice) and Itlog (egg) is a Filipino all-day breakfast dish that has been followed by many. Rufo’s Famous Tapa does not only serve the best tapa around, it also comes with the rich, sweet, mouth-watering sauce that customers swore to with the statement, “Sauce Pa Lang, Ulam Na!”.


Total Investment: starting at Php 4 Million



  1. Sarap Ala Eh

From the masa, to the masa! There is a distinctive love for Batangas delicacies in the vast variety of Filipino food and Sarap Ala Eh took the opportunity to bring the best to Filipinos through its restaurants. It all started in San Pascual, Batangas – the home of Sarap Ala Eh’s distinct Batangueno taste and exquisite Batangueno humor.


Total Investment: Php 3.5 Million to 4 Million



  1. Federico’s Favorite

No one does laing like Federico’s Favorite does, with their specially-cooked premium laing that is cleaned and sorted by hand. They offer authentic Filipino regional fare at value for money servings and proudly uphold the uniquely Filipino tradition of boodle fight dining. Their menu line-up reflects founder Rosalie Ramos’s roots, who is from the Camarines Sur province, with meals such as Bicol Express, laing and the like.


Total Investment: Php 3.1 Million to 3.9 Million


Some of the most notable Filipino restaurant brands have been industry way before the category was even formalized. The key of their success? It’s the millions of Filipinos and their undying love for Filipino food. And the good news is, the market is still growing locally and even beyond our shores. As an aspiring franchisee, you are spoilt for choice with the best Filipino food franchises in the country today. And one thing is for sure – you can’t go wrong with Filipino food.


Finding the right franchise starts with education. U-Franchise Sales and Management conducts regular “How to Invest in the Right Franchise” seminars. For more information, visit or call (02) 634-0586 or (0917) 881-6999.


Chris is the Chief Marketing Officer of Francorp Philippines; President of U-Franchise Sales & Management; and Chairperson and Director for Special Projects, ASEAN Integration-Philippine Franchise Association