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Rebuilding Marawi through Franchising

Franchise brands waive as much as Php 700k in franchise feesfor Marawi residents.


What brands can Marawi residents get with No Franchise Fees?

The Philippine Franchise Association launches the Franchise Intervention to Rebuild Marawi (FIRM) with educational seminars & discounted franchise packages



Written by

Sam Christopher Lim

Chief Marketing Officer, Francorp Philippines

Entrepreneurship has always been a strong path to nation building. And with the recent launch of the Franchise Intervention to Rebuild Marawi (FIRM) Program, the Philippine Franchise Association (PFA) is showing that franchising can also be a tool for rebuilding a city ravaged by war.

During the launch of the program, Bing Limjoco, Vice Chairman of PFA, shares “I am confident that this city will rise from the ashes and rubbles because of you, the people of Marawi. We believe in your strength, resilience and determination to rebuild Marawi. We also believe that one of the most effective ways to rebuild Marawi is to promote economic activity in the city.”

With the launch of FIRM, residents of Marawi and the families of soldiers killed-in-action, get access to both franchise education opportunities, as well as franchise packages with waived franchise fees. Over 300 attendees joined the initial launch, and an initial batch 18 brands have started to offer waived franchise fees for the project beneficiaries:


Total Capital Investment Under 500k


Farron Café

Living Water

Mister Donut(only for families of soldiers killed in action during the Marawi siege)

Mr. Softy

Sitsirya Sari Sari


Sumo Takoyaki

Sweet Corner


Total Capital Investment from 500k to  1M


Pure Nectar

Johann Coffee


Total Capital Investment Over 1M

Bayad Center

Caffe La Tea

Fresh Salon

Mont Albo


Xcess Salon


For the past 20 years, franchising has helped business owners grow from one to many and has helped create thousands of entrepreneur and millions of jobs.With FIRM, the Philippine Franchise Association continues to show that franchising’s win-win-win partnership extends beyond just profit, but also for the rebuilding of lives and cities.



The Franchise Intervention to Rebuild Marawi (FIRM) is a program by the Philippines Franchise Association ( in response to Go Negosyo’s call to help rebuild Marawi. For more information contact the PFA at (SMART) 0999-8833732 | (SUN) 0932-8792732 | (GLOBE) 0917-8320732 or email at



Chris Lim is Chief Marketing officer of Francorp Philippines (; President of U-Franchise Sales & Management (; and Chair for ASEAN for the Philippine Franchise Association (