The Philippines is “the franchise development hub of Asia” because it has more than 1,500 franchise brands. They earn an average of $11 billion in combined annual sales.
These eight Filipino brands have gone global:
- Potato Corner
This flavored French fries concept started in 1992. It opened its first overseas branch in Indonesia in 2006. It introduced its flavored French fries in 30 countries including Malaysia, Panama, United States, Australia, Singapore, UAE, and Thailand, among others. Today, Potato Corner has over 550 stores locally, while 90 are located overseas.
Jollibee popularized “Chickenjoy.” It started as an ice cream and hamburger store in 1975. Locally, Jollibee is the largest fast-food chain with 900 stores. It is also emerging as a global fast-food player with 135+ stores overseas. Jollibee is still expanding, but it expects to open an additional 100 stores overseas.
After 50 years, this bakeshop continues to strengthen its international presence. Goldilocks opened its first overseas branch in 1976 in Los Angeles, California. Goldilocks has 22 stores in San Francisco, Las Vegas, Sacramento, and San Diego including two stores in Canada and six stores in Thailand.
- Max’s Restaurant
Max’s Restaurant is rapidly building its global presence. Founded in 1945, it initially served fried chicken, steak, and drinks, but it also included Filipino recipes. It established its US branch in 1982. It also opened stores in Canada, UAE, Qatar, Kuwait, and Australia. Today, Max’s Restaurant has 146+ locally, but it has 20+ branches overseas.
- Yellow Cab Pizza
Yellow Cab is a homegrown pizza-and-pasta restaurant which opened in 2001. Its goal is to share the New York-style pizza goodness to Filipinos. Its yellow scooters are iconic deliveries of pizzas/ pastas. Today, Yellow Cab has 130 branches nationwide. It has branches in US, Guam, Malaysia, Qatar, and UAE. New stores will open in China, Jordan, Egypt, KSA and Singapore.
From a small store selling men’s t-shirts in 1987, BENCH has grown into a global fashion powerhouse. Its products include undergarments, footwear, fragrances, and other lifestyle items. Today, BENCH has over 186 branches in the Philippines and 85+ branches overseas.
Oryspa is the first to use rice bran or “darak” (a rice mill residue) as a base for its health and beauty products which includes soaps, body masks, pain relief balms, and massage oils, among others. Oryspa promotes natural Asian beauty through its 23 branches nationwide. Its products are already exported in Asia and Europe. It is also sold worldwide through various online merchants, but it has two actual stores in Singapore.
Bibingkinitan sells smaller portions of “bibingka” all year round. The name Bibingkinitan is a mix of “bibingka” (rice cake) and “balingkinitan,” (small or petite) which implies a smaller serving. After 10 years, Bibingkinitan has opened its first outlet in Dubai and another in Qatar. Soon, they will have a flagship store in Abu Dhabi including countries Guam, China, Singapore, Thailand, and Indonesia.