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Franchise brands which you didn’t know are from Cebu

Some franchise brands from Cebu have achieved nationwide and international success, and these brands are:


Founded in Cebu in 1986, Penshoppe is the flagship brand of Golden ABC Inc., the apparel manufacturing company owned by Bernie Liu. As one of the early franchise players, Penshoppe expanded to a network of more than 300 stores here and abroad.

Island Souvenirs

In 1992, Island Souvenirs took the idea of pasalubong to a new level. Its founder Jay Aldeguer plans to elevate Cebu’s souvenirs industry to a full-pledged retail powerhouse. Today, it has more than 80 stores nationwide.  Its island-hopping experience is called Islands Banca, while its chain of budget hotels is called Islands Stay.

Bo’s Coffee

Before Starbucks arrived in 1997, Bo’s Coffee already existed. Founded in 1996 by Steve Benitez, Bo’s Coffee has become one of the country’s leading specialty coffee shops. It promotes and helps local coffee farmers by strictly sourcing its coffee beans locally. Today, Bo’s Coffee has a network of more than 60 stores.

Hukad sa Golden Cowrie

Hukad’s restaurant concept was made by Golden Cowrie Restaurant which first opened in Cebu in 1982.  Hukad’s menu and ambiance screams Filipino fiesta: huge servings of food, big tables with many seats, and cheerful servers/waiters. With 40 plus restaurants nationwide, it’s always a feast in Hukad sa Golden Cowrie’s.

La Vie Parisienne

This quaint Cebu bakery wants to give Filipinos a taste of the French capital. In 2013, French entrepreneur Louis Thevenin partnered with Cebuano business magnate Michel Lhuillier of the Lhuillier Group to bring this bakery to life. La Vie Parisienne also boasts of an extensive wine list.

Mr. Potato

Mr. Potato is Michel Lhuillier’s latest business offering. Founded in Cebu City in 2013, Mr. Potato sells gourmet-quality flavored French fries made from imported Belgian potatoes. Served in cups, these premium French fries come in cheese, barbecue, and sour cream flavors. Mr. Potato has more than 60 stores in Visayas.

Dimsum Break

With 16 branches nationwide, Dimsum Break was founded in Cebu in 1996.  Its self-service and interactive restaurant environment allows customers to customize their affordable Chinese meals.  This Chinese teahouse variation caters to late-night customers in bowling alleys and cinemas.

Beauty & Beyond

The brainchild of twins Jennifer and Jasmin Weigel-Sarmiento, Beauty & Beyond was launched in Cebu in 2012 to meet the demand for affordable, high-quality facial beauty and body sculpting services. Since then, it has been awarded multiple times as the best aesthetic center in Cebu.

Tablea Chocolate Cafe

This café offers tablea which are pressed rounds of roasted cacao beans. Founded by Aya Garcia Shlachter in 2010, Tablea offers both traditional and more modern takes on the tablea like hot chocolate, ice-blended chocolate drinks, and tablea-based desserts such as crepes and cakes.