In our modern era, “play” mostly comes from the computer and Internet gaming. It has become so prevalent in Asia, especially in Japan, South Korea and the Philippines, that the region now boasts of a thriving e-sports community.Within this context, ROG Internet Café was born.
ROG, which stands for Republic Of Gamers, started in 2007 as Key-Gen, an Internet shop which housed eight computer units. Within two years, Key-Gen was able to house twenty-four computer units. However, the founders of Key-Gen decided to part ways.
In May 2009, one of the co-founders of Key-Gen decided to give Internet shops another shot. Thus, ROG Internet Café was born. It started with forty-six computer units. Within two years, ROG Internet Café was able to expand. It moved its location on the ground floor of an office building. Now, it houses sixty-five computer units. In four years, its computer units increased to one hundred six.
Seven years and three branches later, the founder of ROG Internet Café decided to venture into franchising. It opened two more branches in Onyx, Manila and Bicutan, Taguig.
ROG Internet Café’s continued success can be attributed to its ability to seize opportunities, especially in the growing e-sports community. Through continuous support in the e-sports community, ROG Internet Café aims to overturn the negative perception towards computer and Internet gaming. It yearns for a time when e-sports and traditional sports will be seen as equals.