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International Franchise Brands Looking at the Philippines and ASEAN

By Troy Franklin, COO World Franchise Associates

There are different opinions and perspectives on the benefits and perils of globalization. The events of 2016—such as BREXIT and the US Presidential election—are going to have a profound impact on globalization in 2017 and beyond.  There is no doubt that globalization is a thriving principle when it comes to franchising, and/or it is shaping the growth of the franchise industry in the ASEAN region including the Philippines.

More franchise brands are now operating in the Philippines and the ASEAN region.  As an area of focus in international expansion, more brands are presently looking at the Philippines and the ASEAN region. Regional brands are seeking to expand to neighboring countries, and this will ripple throughout the rest of the world.

The reasons—for the increase in the number of franchise brands that have entered or are looking to enter this region—are twofold.  First:it involves regional factors including positive socioeconomic factors and trends combined with the increased ease of doing business in the region which is due to economic integration brought about by the ASEAN Economic Community (AEC).  Second:  it pertains to broader global trends which impactthe franchise industry.

These global franchise trends took root in developed franchise markets such as the USA, UK and Australia, but the same trends are also emerging in ASEAN driven by the socioeconomic factors and fueled by the continuous emergence of an affluent, educated and informed middle class.

Some American brands seek regional master franchisees, area developers or franchisees in the Philippines and the Asean region like Texas Chicken which have been successfully operating in the ASEAN region for several years.  Afte opening in 2017, this company seeks to expand in the Philippines, Myanmar, and Cambodia. Little Caesars Pizza, the world’s 3rd largest pizza chain, and Au Bon Pain—with more than 352 locations worldwide—have the same goals. The Earlenterprises Group—that owns Planet Hollywood, Buca di Beppo and Earl of Sandwich—is planning to open several outlets in the Philippines and the Asian region.

North American service brands—Snap Fitness, 9Round and Cyclebar and Hollywood based Millennium Dance Complex—are also prioritizing the Philippines and other ASEAN countries for development.  Dallas based FastSigns, the world leader in visual business communications, and Jan-Pro, the world’s largest commercial cleaning franchise, are also actively seeking franchisees in the Philippines and across ASEAN.

Certainly, there is no shortage of US or international brands looking to enter the Philippines and the ASEAN region, and this represents a significant opportunity for Philippines businesses and investors looking to acquire international franchises.

For more information about international master franchise brands please contact Troy Franklin at, or +60192101909, or on Skype at tfranklin