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Archive for February, 2017

Franchise Talk: 5 signs your business is ready to franchise

Posted on: February 24th, 2017 by Francorp No Comments

5 signs your business is ready to franchise
You might be sitting on a goldmine and not realize it yet.

Written by
Sam Christopher Lim
SVP for Marketing and Strategy, Francorp Philippines
If you’re an entrepreneur who’s been running a business for more than a year, chances are you’ve probably heard your fair share of this question from colleagues and customers: “So, will you franchise your business?”

Maybe you haven’t really given franchising much thought, let alone think that now is the right time to franchise your business. For entrepreneurs who are wondering when is the right time to give franchising a shot, here are five signs that your business is actually ready for franchising.

1. You have at least one operating prototype.
Franchising is about replicating a successful business, so it is essential that you have at least one operating store. But it will actually be even better if you have three or more operating branches prior to franchising. Not only will this allow you to improve and streamline your business operations prior to franchising, but having multiple existing branches will also give you the opportunity and the platform to show your potential franchise buyers how the business operates on a daily basis. This will give them a better glimpse into the business, and will also allow them to buy into the franchise concept with eyes wide open.

2. Your business has had at least one year of profitable growth.
This is the minimum requirement, but it’s even better if you’ve had a three to five years of profitable growth prior to franchising. A year of profitable growth is enough to determine how your business will fare given the different seasons and movements of the market. Also, this would have given you enough time to further improve business operations and strategies, which will be important once you go into franchising.

3. People are asking if they can franchise your business.
A person wouldn’t ask if your business is open for franchising unless he is interested to buy a franchise of it himself, especially if he is not even from your local vicinity. These franchise inquiries mean that, not only are more people on the prowl for a franchise business to invest in, but also that your business concept is unique to them and is actually worth replicating in their territory. Of course, franchise inquiries alone are not enough to say that your business is ready for franchising, but they are a strong indicator that people will be interested to invest in your business concept once it opens for franchising.

4. The business concept and operations can easily be taught.
Franchising is not just about the transfer of rights; it is also about the transfer of proprietary knowledge and technologies. As such, the business’s concepts and operations should have been made simple enough to teach to any potential franchisee prior to franchising.

Understand that most would-be franchisees are also first-time entrepreneurs; most of them have no previous experience when it comes to running a business and have chosen to invest in a franchise business due to the training and the guidance it will provide. With that being said, simplifying and streamlining your business’s operations prior to franchising will make it easier for your potential franchisees to comply and replicate your business’s success in any territory.

5. People are starting to copy your business concept.
As they say, imitation is the greatest form of flattery. Entrepreneurs are good at spotting up & coming concepts and these enterprising minds usually copy those concepts that are doing well so as to ride on the business’s success and popularity.

With that said, it might be a good time to consider franchising once you see other business owners trying to copy or recreate your business concept. It’s all about beating them to the punch—franchising will give your business the opportunity to evolve and scale up before these copycats even have the time to improve their own systems. These copycats might have copied your basic business concept, but they wouldn’t be able to execute and market a business as effectively as you do.

Take a free franchisability test (http://francorp.com.ph/are-you-franchisable/) and learn whether your business is ready to grow through franchising. For more information on franchising, contact Francorp Philippines at (02) 638-3149, email info@francorp.com.ph, or visit francorp.com.ph.

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Sam Christopher Lim is the senior vice president for marketing and strategy at franchise consultancy Francorp Philippines; president of U-Franchise Sales & Management; and chairperson and director for special projects for Asean integration at the Philippine Franchise Association.

Originally published in www. entrepreneur.com.ph

Franchise Talk: 5 Point Checklist to find the right franchise

Posted on: February 17th, 2017 by Francorp No Comments

Franchise Talk: 5 Point Checklist to find the right franchise
By Sam Christopher Lim
Senior Vice President, Francorp Philippines

As I speak and talk with hundreds of entrepreneurs across the Philippines, a common question that’s asked is “what’s the best franchise to invest in?” I wish there were a simple answer to this, but finding the right franchise for you is a very personal decision and the answer may be different for every person. So instead, I prepared a 5 point check list that would-be franchisees can ask as they find the right franchise

Unique Brand & Concept that you Love
As with most things in business and life, finding the right franchise starts with something that you love. A business that you would be proud to call your own, a brand that you believe in and a product & service that you are excited by.

Financially profitable & stable
Franchising is about duplicating a successful business, so make sure that you find a franchise that has the right profitability for the investment that you put in. Understand the payback period – the length of time that it will take to recover your investment. And understand the monthly profitability so you can decide whether to give up a job for this franchise or if the cash flow is right for your lifestyle.

Rigorously developed franchise program
Not all franchise programs are created equal. Some entrepreneurs wake up one day and decide to franchise their business out and do so by downloading agreements and manuals online and just decide on fees and royalties based on just looking at the rest of the brands. Others, however, take the time to work with franchise consultants to rigorously develop every aspect of the program from the business planning, to operations manuals, legal agreements down to marketing and sales strategies. So when finding your perfect franchise, make sure you understand how the team prepared the franchise program.

Aggressive marketing & innovation program
Franchisors typically charge franchisees a monthly marketing fee. Understanding where these fees go and how the franchisor uses it to build the brand is important so you understand how the brand owners are taking care of, and growing the brand. As the brand grows, so does your store. Equally important is how often they innovate on their products, foods or services. Imagine owning a food franchise that only serves 1 item and never introduces something new… it would be very difficult to keep on attracting customers over the long term.

Non-stop support
Franchising has a 90% success rate because of the continues support that franchisors give franchisees. So understand the type of support you will get and who will support you from the head office. This is crucial as you continue to learn the business and leverage on the experience of the franchisor so you don’t have to make the same mistakes as them.

With over 1,600 franchise brands to choose from, Filipinos have never been more spoilt with choices. This 5 point checklist should help guide you as you narrow down and choose the right one for you.

Finding the right franchise starts with education. U-Franchise conducts regular “How to Invest in the Right Franchise” seminars. For more information visit www.ufranchiseasia.com or call(+632) 6340586 , (+63917) 8816999

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Chris Lim is the Senior Vice President for Marketing and Strategy of Francorp Philippines (francorp.com.ph); President of U-Franchise Sales & Management (www.ufranchiseasia.com); and Chairperson and Director for Special Projects, ASEAN Integration-Philippine Franchise Association.

Originally published in www. entrepreneur.com.ph

5 Franchise Brands You Didn’t Know Are From Mindanao

Posted on: February 10th, 2017 by Francorp No Comments

5 franchise brands you didn’t know are from Mindanao
All eyes are now on the growth and development of our southernmost island.

Written by
Sam Christopher Lim
SVP for Marketing and Strategy, Francorp Philippines
In President Rodrigo “Rody”Duterte’s state visits to China and Japan, he was able to generate more foreign investments for the Philippines. Most notable among the economic deals clinched during the state visits is the ¥5 billion (P2.31 billion) worth of loans from Japan to aid the agricultural development of Mindanao.

Indeed, since Duterte, the first president from Mindanao, took office, all eyes have been on his home island of Mindanao. Samie Lim, “the Father of Philippine franchising” and current chairman emeritus of the Philippine Franchising Association (PFA), believes that Duterte’s win can unlock the potential of the southernmost island and build up its image as an ideal location for franchise businesses.

Here are some businesses that got their start in Mindanao, and are now growing nationwide through franchising.

Blugré Coffee


Blugré Coffee, a homegrown coffee shop found in Duterte Town Square, is one of the pioneers in bringing the café lifestyle to Davao City.

Founded in 1998, Blugré Coffee has since become synonymous with Davao City thanks to its signature drink, the Durian Coffeeccino, which marries coffee and the pulp of Davao’s iconic fruit, the durian. The coffee shop remains decidedly homegrown all throughout as it sources its coffee beans from the Mountain Province.

True to its slogan of “Bringing Davao to the world,” Blugré Coffee is setting its sights on not just expanding to major cities in the country, but also across Asia, Canada, and the United States.

Roy’s Bistro


Roy’s Bistro is an up-and-coming fast-casual restaurant from Valencia City, Bukidnon which specializes in innovating traditional Filipino dishes.

While Roy’s Bistro started franchising just more than a year ago, its roots can be traced back to a humble turo-turo carinderia owned by the Yabut family, located near a major supermarket and beloved by Valencia City locals. After six years of operations, the Yabut family decided to upgrade their thriving carinderia into a restaurant with a modern ambience and an updated menu, serving a wide array of Filipino dishes reimagined. Their signature dish is the Bistro Chicken, which, as customers say, can give Max’s Fried Chicken a run for its money.

Taco Boy


As the name suggests, Taco Boy is a food cart which sells tacos and other Mexican snacks.

Husband and wife Rolando and Jocelyn Dizon decided to set up the business since tacos were their favorite snack back in Manila. Taco Boy started out as a food cart for malls and schools, and its first branch opened at the Ateneo de Davao High School canteen in 2005. Since then, Taco Boy has expanded to nine other locations in Davao.

Its bestseller is the affordably delicious fried taco, made from home-made Mexican tortilla stuffed with fresh cabbage, cheese, honey, chili sauce, and ground beef. The Dizons want Taco Boy to grow nationwide through franchising, targeting to have 100 branches nationwide in 5 years.

Trendline Center


Trendline Center is a well-known department store and grocery chain in Northern Mindanao, with more than six branches spread across Iligan City, Cagayan de Oro City, Misamis Oriental, and Bukidnon. It has more than 42 product concessionaires in its 1,000-square-meter store area.
Founded by the Yap family in Iligan City in 1980, Trendline Center slowly built its portfolio of product concessionaires and is now an authorized retailer of brands such as Levi’s, Dockers, Penshoppe, Walker, Hanford, and Garfield Children’s Wear, among others.
Its grocery also has a wide array of fast-moving consumer goods such as milk, juices, noodles, biscuits, canned goods, toiletries, and detergent, among others, from brands like Nestle and Unilever. All of these product concessionaires are accessible to all Trendline Center franchisees nationwide.

Chicken Tsunami


Fried chicken is such as staple among Filipinos, any food business which has it as a main offering is sure to be a hit. That was the case with Chicken Tsunami, which started out as a family business in Davao City.
This deep-fried chicken chain got started with a capital of P75,000 back in 2005, and was able to recoup its investments in its first month of operations. Its secret? For as low as P45, Dabaweños can enjoy a sumptuous deep-fried chicken meal served with unlimited rice. As expected, it became a huge hit among budget-conscious students, call center agents, and workers in Davao City.

In a bid to make its quality products and customer service available to more low-income consumers nationwide, Chicken Tsunami started franchising in 2012. It now has more than 22 stores in Davao City and more than 12 stores all over Metro Manila.

Ready to expand your business nationwide through franchising? Francorp Philippines has developed professional franchise programs for hundreds of brands to help accelerate their expansion. To know if your business is ready to franchise, take a free franchisability test, visit francorp.com.ph, email info@francorp.com.ph, or call (02) 638-3149.

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Sam Christopher Lim is the senior vice president for marketing and strategy at franchise consultancy Francorp Philippines; president of U-Franchise Sales &Management; and chairperson and director for special projects for Asean integration at the Philippine Franchise Association.