The Eyebrowdery is the next beauty franchise for 3D permanent make-up.
It has been said that eyebrows can make or break a look, which is probably why most women nowadays are more particular about eyebrow grooming. From the increased sales of eyebrow pencils and stencils, to the rise in popularity of eyebrow waxing and shaping salons worldwide, eyebrow grooming has become an industry of its own.
Like most kikays, Klarisse Yu Tabao is also particular about her eyebrows. At one point, she and a friend decided to try out a procedure called eyebrow tattooing, much to their disappointment. “Imagine my friend’s horror when she found out that her tattooed eyebrows have turned green,” Tabao recalls, as eyebrow tattoos tend to fade off into green, blue, and reddish tones after a time.
Tabao decided to research about other permanent make-up solutions and learned about 3D permanent make-up, which primarily uses natural plant extracts for color pigments. Also known as make- up embroidery, it is a common beauty procedure in fashion-forward countries like Japan, Singapore, South Korea, and Hong Kong.
But, much to Tabao’s dismay, the procedure is not yet available in the country. So, she decided to take up make-up embroidery classes in Singapore. Armed with a degree on Eyebrow, Eyeliner, and Lips Embroidery from the Aesthetics International Academy, Tabao is taking the technology to the Philippines through her beauty center, The Eyebrowdery.
The Eyebrowdery specializes in eyebrow embroidery, also known as eyebrow hairline stroke. It is different from eyebrow tattooing, which aims to create permanent eyebrows by inserting indelible ink into the dermis layer of the skin, and eventually fades off and turns green, blue, or reddish in tone through time.
Eyebrow embroidery is a more delicate procedure, which aims to create semi- permanent and natural-looking eyebrows by drawing fine strands onto the skin using vegetable dye pigments. It produces a full and lawless look, and can last from two to five years.
Since The Eyebrowdery opened on March 1, 2015, also Tabao’s birthday, it has gotten quite the following from beauty addicts and celebrities alike, including health and wellness guru Cory Quirino, Andi Eigenmann, and Valerie Concepcion, just to name a few. Aside from eyebrow embroidery, The Eyebrowdery also offers other services such as lipstick and eyeliner embroidery; eyebrow tinting; eyelash extensions; hot wax jobs; and even the regular manicure and pedicure.
In her quest to make The Eyebrowdery the “leading 3D technology permanent make-up specialist in the country,” Tabao knew that the brand had to grow—and fast. “But instead of investing in a second branch, I chose to invest in developing The Eyebrowdery into a franchise with the help of Francorp Philippines,” she shares, as she believed that this move will allow the brand to grow faster.
For those who want to beThe Eyebrowdery’s partners in beauty, the total investment needed is around P2.5 million, already inclusive of the P400, 000 franchise fee. Tabao pegs the return on investment period at around 16 months. “As for the training, I will personally train the franchisee and the staff on the different make-up embroidery procedures,” she adds. Currently, The Eyebrowdery has one store in Greenhills, San Juan.
For franchise inquiries, please contact The Eyebrowdery at (02) 751-7236, or visit the website at eyebrowdery.com.
Article by: Toni Antiporda
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