This article first appeared in entrepreneur.com.ph
Pizza favorites Shakey’s, Yellow Cab and Project Pie target growth in various regions.
Thanks to the Italian diaspora, Italian cuisine has gained wide acceptance all over the world. While it’s hard to turn down a plate full of pasta, it’s even much harder to turn down a slice of pizza. (Recently, it’s even been found that pizza is a better motivator at work than monetary incentives!)
Indeed, pizza remains one of the pillars of the food service industry’s global foothold. According to market research firm Euromonitor International, pizza chains now represent nearly 5 percent of global consumer food service sales, and account for US$ 124 billion in global spending. Euromonitor adds that Asian markets exhibit great potential for effective segmentation in the pizza market, even citing homegrown pizza brand Greenwich as a growing force to be reckoned with in the Philippines.
From traditional full-service pizza parlors to artisanal gourmet pizza, here are some international favorites out to take the global pizza market by storm.
Shakey’s: Pizza fun for the whole family
Shakey’s is recognized the world over not just for being the first pizza franchise chain from the United States, but also for having the world’s greatest and most-loved thin crust pizza—with a side of chicken and mojos, to boot.
For the past 62 years, Shakey’s has characterized itself as the pizza brand which celebrates fun times with friends and family. Spacious pizza parlors decked with arcades and play areas make Shakey’s appealing to both adults and children. It is this focus on fun times with the family which has enabled Shakey’s to become the market leader in traditional full-service pizza chains and family-style casual dining.
Even after decades of success, Shakey’s is showing no signs of slowing down. Now with 500 stores worldwide, with established presences in the United States, Japan, the Philippines and Mexico, Shakey’s is now setting its sights for further expansion in Asia, the Middle East, Australia and New Zealand.
Article by: Sam Christopher Lim
Chris is the senior vice president for marketing and strategy of Francorp Philippines; president of U-Franchise Sales & Management; and chairperson and director for special projects, ASEAN integration-Philippine Franchise Association.
Francorp Philippines has developed over 400 franchise brands in the Philippines, and continues to deliver international level franchise developmentstandards across the Philippines. It is a one-stop shop franchise development consultant that helps business develop franchise business strategies, operations development, franchise legal agreements, and franchise marketing & sales strategies. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!
To know more about international franchise brands, contact U-Franchise Sales Management, www.ufranchiseasia.com, Tel No.: (+632) 634.05.86 or Email: email@example.com.