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Archive for October, 2016

Pizza Brands Continue Global Expansion

Posted on: October 26th, 2016 by Francorp No Comments

This article first appeared in


Pizza favorites Shakey’s, Yellow Cab and Project Pie target growth in various regions.


(From left) Project Pie, Yellow Cab and Shakey’s (from official Facebook fan pages and websites)

Thanks to the Italian diaspora, Italian cuisine has gained wide acceptance all over the world. While it’s hard to turn down a plate full of pasta, it’s even much harder to turn down a slice of pizza. (Recently, it’s even been found that pizza is a better motivator at work than monetary incentives!)

Indeed, pizza remains one of the pillars of the food service industry’s global foothold. According to market research firm Euromonitor International, pizza chains now represent nearly 5 percent of global consumer food service sales, and account for US$ 124 billion in global spending. Euromonitor adds that Asian markets exhibit great potential for effective segmentation in the pizza market, even citing homegrown pizza brand Greenwich as a growing force to be reckoned with in the Philippines.

From traditional full-service pizza parlors to artisanal gourmet pizza, here are some international favorites out to take the global pizza market by storm.



Shakey's store. Photo from Shakey's

Shakey’s store. Photo from Shakey’s

Shakey’s: Pizza fun for the whole family
Shakey’s is recognized the world over not just for being the first pizza franchise chain from the United States, but also for having the world’s greatest and most-loved thin crust pizza—with a side of chicken and mojos, to boot.

For the past 62 years, Shakey’s has characterized itself as the pizza brand which celebrates fun times with friends and family. Spacious pizza parlors decked with arcades and play areas make Shakey’s appealing to both adults and children. It is this focus on fun times with the family which has enabled Shakey’s to become the market leader in traditional full-service pizza chains and family-style casual dining.

Even after decades of success, Shakey’s is showing no signs of slowing down. Now with 500 stores worldwide, with established presences in the United States, Japan, the Philippines and Mexico, Shakey’s is now setting its sights for further expansion in Asia, the Middle East, Australia and New Zealand.

Continue reading…



Article by: Sam Christopher Lim

Chris is the senior vice president for marketing and strategy of Francorp Philippines; president of U-Franchise Sales & Management; and chairperson and director for special projects, ASEAN integration-Philippine Franchise Association.


Francorp Philippines has developed over 400 franchise brands in the Philippines, and continues to deliver international level franchise developmentstandards across the Philippines. It is a one-stop shop franchise development consultant that helps business develop franchise business strategies, operations development, franchise legal agreements, and franchise marketing & sales strategies. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!  


To know more about international franchise brands, contact U-Franchise Sales Management,, Tel No.:  (+632) 634.05.86 or Email:

10 franchise brands you didn’t know are from Cebu

Posted on: October 19th, 2016 by Francorp No Comments

This article first appeared in


The island province of Cebu is known for many things: sumptuous lechon, sweet ripe mangoes, white sand beaches, ingenious furniture design andfiesta-loving Cebuanos, among other things.


But don’t let their laid-back and fiesta-loving lifestyle fool you – Cebuanos are a hardworking and entrepreneurial lot. It’s no wonder then that the “Queen City of the South” has seen massive economic growth and infrastructure development over the past couple of decades.

Another testament to the entrepreneurial spirit of Cebuanos is the number of franchise brands that have come out of Cebu. Some of these franchise brands have not only achieved nationwide success, they are also setting their sights on the international market.




Before its image models Gigi Hadid and Kendall Jenner ruled the city, Penshoppe already ruled fashion retail in the Philippines. Founded in Cebu in 1986, Penshoppe is the flagship brand of Golden ABC Inc., the apparel manufacturing company owned by Bernie Liu. As one of the early franchise players, Penshoppe expanded to a network of more than 300 stores here and abroad, with presences in Dubai, Indonesia, Vietnam, Cambodia and soon in Australia.




Island Souvenirs

Founded in Cebu in 1992, Island Souvenirs took the idea of pasalubong to a whole new level. Its founder Jay Aldeguer wanted to elevate Cebu’s souvenir industry from a cottage industry to a full-fledged retail powerhouse that can compete in the major malls. Today, Island Souvenirs uses franchising to manage a network of more than 80 stores all over the Philippines, and has paved the way for an island-hopping experience called Islands Banca and a chain of budget hotels called Islands Stay.




Bo’s Coffee

Before Starbucks came to the Philippines in 1997, there was already Bo’s Coffee. Founded by Steve Benitez in Cebu in 1996, Bo’s Coffee has since grown into one of the country’s leading specialty coffee shops. It also advocates the promotion of Philippine coffee, and helps local coffee farmers by choosing to strictly source its coffee beans locally. Today, Bo’s Coffee is spreading homegrown coffee goodness through its network of more than 60 stores.




Hukad sa Golden Cowrie

Hukad is the latest restaurant concept by the people behind the Golden Cowrie Restaurant, which first opened in Cebu in 1982 as a hole-in-the-wall made out of bamboo and sawali. True to the Golden Cowrie tradition, Hukad’s menu and ambiance screams Filipino fiesta: huge servings of food, big tables with lots of seating room, and cheerful servers and waiters. It’s always a feast in Hukadsa Golden Cowrie’s more than 40 restaurants all over the Philippines and has recently opened its first franchise in Metro Manila.

Continue reading…


Article by:  Sam Christopher Lim | Sep 8, 2016

Chris is the senior vice president for marketing and strategy of Francorp Philippines; president of U-Franchise Sales & Management; and chairperson and director for special projects, ASEAN integration-Philippine Franchise Association.


Ready to expand your business nationwide through franchising? Francorp has developed professional franchise programs for hundreds of brands to help accelerate their expansion. To know if you’re ready to franchise, take a free franchisability test, visit or call (+63917) 835.55.30 /  (+632) 638.3149 

All photos from official company websites and Facebook pages.


Posted on: October 12th, 2016 by Francorp No Comments

The Eyebrowdery is the next beauty franchise for 3D permanent make-up.


It has been said that eyebrows can make or break a look, which is probably why most women nowadays are more particular about eyebrow grooming. From the increased sales of eyebrow pencils and stencils, to the rise in popularity of eyebrow waxing and shaping salons worldwide, eyebrow grooming has become an industry of its own.
Like most kikays, Klarisse Yu Tabao is also particular about her eyebrows. At one point, she and a friend decided to try out a procedure called eyebrow tattooing, much to their disappointment. “Imagine my friend’s horror when she found out that her tattooed eyebrows have turned green,” Tabao recalls, as eyebrow tattoos tend to fade off into green, blue, and reddish tones after a time.

Tabao decided to research about other permanent make-up solutions and learned about 3D permanent make-up, which primarily uses natural plant extracts for color pigments. Also known as make- up embroidery, it is a common beauty procedure in fashion-forward countries like Japan, Singapore, South Korea, and Hong Kong.
But, much to Tabao’s dismay, the procedure is not yet available in the country. So, she decided to take up make-up embroidery classes in Singapore. Armed with a degree on Eyebrow, Eyeliner, and Lips Embroidery from the Aesthetics International Academy, Tabao is taking the technology to the Philippines through her beauty center, The Eyebrowdery.

The Eyebrowdery specializes in eyebrow embroidery, also known as eyebrow hairline stroke. It is different from eyebrow tattooing, which aims to create permanent eyebrows by inserting indelible ink into the dermis layer of the skin, and eventually fades off and turns green, blue, or reddish in tone through time.
Eyebrow embroidery is a more delicate procedure, which aims to create semi- permanent and natural-looking eyebrows by drawing fine strands onto the skin using vegetable dye pigments. It produces a full and lawless look, and can last from two to five years.


Since The Eyebrowdery opened on March 1, 2015, also Tabao’s birthday, it has gotten quite the following from beauty addicts and celebrities alike, including health and wellness guru Cory Quirino, Andi Eigenmann, and Valerie Concepcion, just to name a few. Aside from eyebrow embroidery, The Eyebrowdery also offers other services such as lipstick and eyeliner embroidery; eyebrow tinting; eyelash extensions; hot wax jobs; and even the regular manicure and pedicure.

In her quest to make The Eyebrowdery the “leading 3D technology permanent make-up specialist in the country,” Tabao knew that the brand had to grow—and fast. “But instead of investing in a second branch, I chose to invest in developing The Eyebrowdery into a franchise with the help of Francorp Philippines,” she shares, as she believed that this move will allow the brand to grow faster.

For those who want to beThe Eyebrowdery’s partners in beauty, the total investment needed is around P2.5 million, already inclusive of the P400, 000 franchise fee. Tabao pegs the return on investment period at around 16 months. “As for the training, I will personally train the franchisee and the staff on the different make-up embroidery procedures,” she adds. Currently, The Eyebrowdery has one store in Greenhills, San Juan.

For franchise inquiries, please contact The Eyebrowdery at (02) 751-7236, or visit the website at



Article by: Toni Antiporda

Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!


Posted on: October 5th, 2016 by Francorp No Comments

Anyone from Urdaneta, Pangasinan, would know a familiar name – CB Estrada Pawnshop – one of the pioneers of the pawnshop industry in the province which has made a name for itself since 1984. With its low interest rates and high appraisal values, CBE has truly been a loyal service arm to Pangasinenses, assisting them in their financial needs. Its mission statement is summarized by the acronym CARE – Credible and reliable business operations, Accessible branches, Reach because of its many branches, and that, it Exceeds customer satisfaction.


CBE will now be strategically located in different parts of the country thanks to franchising. There are already 10 branches manned by well-trained employees whose priority is serving customers with a smile and welcoming them with warm greetings. Unlike their competitors, CBE uses advanced information systems for fast and organized transactions and updated customer proiles. The system is run by I.T. specialists and skilled employees trained in Manila. For 100% security of the pawned items, security equipment is in every corner of the shop and highly trained guards are stationed at all times.

For a franchise fee of P 450,000 and a total investment of P 2.32 to P 3.4 million, including deposits and working capital, a CBE pawnshop franchise may no longer be just a household word in Pangasinan but in other parts of the Philippines as well.

For franchise details, please call (075) 568-2443, 656-8964, 0922-8348906 or Email



Franchise program is proudly developed by Francorp Philippines and it’s team of international franchise development consultants. Learn How to Franchise your Business in our monthly seminar, or take a franchise test to see if your business is ready to franchise!