The shawarma business boomed in the 90’s because Filipinos that time started developing a taste for Mediterranean fare. Among those who rode on the wave was the doner food cart of Mr. Gem Zeñarosa, first seen in 2007 at the SM Centrepoint Food Court in Sta. Mesa, Manila. The cart served only distinctively tasty doner (shawarma) to satisfy the craving of customers. It started first with selling beef doner, freshly cooked and prepared upon order. Gradually, Mr. Zeñarosa added new products to complement its already popular fare as well as to offer different food varieties.
With the growing demand for doner and kebab meals, Mr. Zeñarosa decided to expand its operations. However, challenges such as limited locations which allow shawarma grilling inside their facilities and long queues came up. Instead of being disheartened, these motivated Mr. Zeñarosa to create a more convenient, smoke-free environment that was able to sell ready- to-serve pita doners, without sacrificing food quality and taste.
Turks came into the picture in 2014 and was launched at the Fisher Mall Food Court in Quezon City. A new and improved system of Turks is now open for franchising to enable the company to meet the public demand for a doner anywhere in the country. At the same time, this is another vehicle for interested partners to invest in an exciting business concept anchored on good taste, a unique express service, reasonable prices, and customer-oriented staff. From a successful first store, Turks has branched out into more than 40 outlets across Metro Manila and nearby provinces. The beef doner remains to be Turks’ bestseller.
The erstwhile humble food cart now belongs to one of the high calibre shawarma/ kebab specialty suppliers in the country. Aside from the food cart/kiosk/take out format ( 4- 15 sqm), franchisees can also choose from setting up in-line stalls (minimum 20 sqm) or dine-in food stalls (15-30 sqm). The franchise fees range from P 600,000 to P 1 million, depending on the format. The total capital required ranges from P 1 million to P 3.5 million, depending on the format.
Interested franchisees can contact U-franchise Sales and Management Inc. at 634-0586, 634-3717 or email franchising @ufranchiseasia.com.
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