Hamburgers and French fries are the perfect combination. The same is true when investing in franchises that offer compatible benefits.
Slammin’ Burgerswhich opened in 2013 was the brainchild ofhusband-and-wife team Patrick and MonetteDy, ayoung couple whose careers began in advertising and branding. It was an offshoot of the then Slammer Burgers kiosk which first opened in 2004 at Glorietta 4 Food Choices. At that time, at the height of the popularity of fastfood chainsand at the onset of an emerging gourmet burger market, Patrick and Monette were looking into a business venture that could be at the crossroads of all these food evolutions. Thus, they positioned Slammer Burgers as a value-for-money gourmet mini-burger and Belgian Fries joint, the first of its kind in the Philippines.
With their background, it wasn’t hard for them to open a food business successfully. They grew to 12 branches and managed to educate the taste of Filipinos for the “American slider burgers” which was relatively a new thing back then. 12 outlets later as well as a decade of changing lifestyles, sophistication in food tastes, and the internet and mobile phone revolution, it was time for brand evolution. Enter a fresher, hipper, and younger slider burger concept – the Slammin’ Mini Burgers + Fries + Dips.
It takes quite getting used to especially since Filipinos are accustomed to the standard American big burger or those well-loved localburgers. But Slammin’Mini Burgers proved that not all burgers are created equal and size doesn’t matter. At Slammin’, the star of the house are SLIDERS – double small hamburger patties served in small buns packed with gourmet flavors, premium quality 100% beef chuck, and fun fixins like Belgian fries served in cones andwaffle friesmatched with your favorite dips or toppings — all good for sharing at veryaffordable prices. Wide choices also set this burger joint apart. It offers “sidekick” combos of chicken wings, chicken nuggets, and fish n chips all with finger lickin’ goodness.
Today, Slammin’ ísin the hippest mainstream metro locations –Promenade Greenhills, Trinoma, Market! Market!, Ayala Terraces, Robinsons Magnolia, and more opening soon as it embarks on franchising. For a franchise fee of only P200,000inclusive of a P950,000 investment, you can own a dream business of an established all American burger joint!
And to make it more fun, the Slammin’, put in one more appetizing addition to the equation, by introducing yet another food innovation – FRITTERY – which specializes in 100% Imported Belgian Fries made from European Bintje potatoes. Fritteryfries are quite buzzed about for its premium superior taste especially when topped with signature gourmet dips and dash. It also offers the Brat, a 100% pure meat sausage sandwich that comes with unlimited choice toppings. FRITTERY’s first branch is located in Promenade Greenhills and to open soon near Trinoma Cinema.With a franchise fee of only P150,000 that is part of a P760k turnkey package, more FRITTERY branches will be also be seen all over the metro.
Young adults, students, teenagers, kids, families, barkadas, bloggers even, are all raving about Slammin’ Mini Burgers + Fries + Dipsand Frittery combined the quality food and service which keeps them coming back.The vision of this young company, run by young spirits, to be the No. 1 sliders burger brand in Asia, is a slammin’ victory that is waiting to happen.
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