Food franchises are statistically the most successful franchise concepts locally and internationally. In the Philippines, 44% of consumer spending is made on food not only because it is a necessity but because Filipinos naturally love to eat. Rufo’s Famous Tapa capitalizes on these figures and goes a step further by offering a franchise business that serves your favourite Filipino comfort food such as Beef Tapa, Pork Tocino, Liempo, Sisig, Bulalo, and other no-frills dishes guaranteed to satisfy every Pinoy palate. Add to this Rufo’s affordable prices, convenient locations and 24/7 operations and you have what may the country’s next big food franchise.
What started as a small tapsilogeatery in 1984 was acquired and re-engineered by businessman Paul Izon Reyes in 2003. His mission: to expand the brand through franchising under his company, Rufo’s Famous Franchise Corporation. Partnering with Francorp, the World Leader in Franchise Consultancy and with the help of ChinaBank Savings’ supportive SME programs, Rufo’s has multiplied into 19 branchse with plans of having 30 outlets by end of 2014. With the company’s continuous growth, Rufo’s is moving closer to realizing its goal of being acknowledged as the Number One Tapa Restaurant in the Philippines.
Reyes shares, “Rufo’s commitment to serve more people through business expansion and fulfil our mission of becoming the nation’s number one tapa restaurant was further strengthened when we recently won two awards in the Entrepreneur Magazine Franchise Awards for ‘Fastest Growing Franchise’ and ‘Best in Franchise Support’”.
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