One of the country’s leading fashion retail powerhouses is Penshoppe, the flagship brand of Golden ABC, known for its casual wear, high quality products, and affordable prices. After conquering the Visays and Mindanao markets in 1986, PENSHOPPE expanded to Metro Manila in 1991 with the first boutique opening in SM City North EDSA. Since then, Penshoppe’s network of stores has grown to over 600 sites, all strategically located in key areas in the Philippines, as well as 23 franchise stores abroad. In 2000, Penshoppe started franchising with the help of Francorp.
Mr. Bernie Liu, Golden ABC’s head honcho, said it was Francorp’s franchise consultants who helped them put together their unit franchise and master franchise systems – the foundations of their franchise expansion to the international market. “As franchisors, we must exert efforts to check the compliance of our franchisees to the terms and conditions of our agreement, especially in areas where brand management is at stake,” Mr. Liu advises.
Penshoppe’s up-to-date, global designs and styles; innovative marketing and advertising campaigns and strategies; and keen business acumen increased its confidence in bringing its unique brand to the world. To date, Penshoppe continues to offer a wide assortment of merchandise for men and women ranging from pieces with style, accessories, shoes, and personal care products. It continues to work towards its vision of providing Filipinos and international clientele with quality apparel at par with world standards but with great value for money.
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