By Sam Christopher Lim, Senior Vice President, Francorp
The Philippines is one of the most developed franchise markets in ASEAN. Most franchises have brought great success to both their owners and franchisees whether they are in the food, spa, salon, retail, education or services sector. Though all the success stories are varied, here are 3 success secrets from the spa industry that can be applied to any other business.
1) Unique business and concept
The term unique selling proposition is commonly used in the marketing of brands and products, but it also applies to your business. With the crowded market of spas offering Thai, Swedish and Shiatsu massages, Dr. Nol Montalbo decided to start a unique massage business inspired by the centuries old “hilot” tradition. MONT ALBO MASSAGE HUT is the first ever Filipino-inspired spa with “hilot” as the main offering. With Filipino inspired interiors and quality “hilot” services, MONT ALBO was able to carve a niche that is now a multi million spa enterprise with global ambitions.
2) Simple, easy to replicate
The best franchises focus on what they do best. If you’re a restaurant with 100 items on your menu, choose the 10 that you think will make customers keep on coming back before franchising. For his spa, Dr. Montalbo spent 6 months working with external franchise development consultants to upgrade, simplify, and document his system so that he can easily train franchisees to run his business. The core of the franchise business is a simple, well documented operations manual that anyone can follow and operate.
3) Win-win franchisee-franchisor partnership
Franchising is a partnership. For it to work, both partners should be happy and profitable. VIBES Massage (Visually Impaired’s Brotherhood for Excellent Service) is a massage service that excels in a win-win partnership. It employs visually impaired masseurs and combines their heightened sense of touch with one year of professional training to give a massage that’s been cited in European tourism journals as “one of the world’s best.”
With their belief that “it’s good to earn while caring,” VIBES hires and trains blind masseurs for the franchisees and provides continued marketing support to ensure that every business is successful. Their constant support and professionally developed franchise business model builds a win-win relationship that gives franchisees a stable, profitable business while continuing to employ visually impaired people. When the win-win scenario is reached, the business grows exponentially.
Franchising can accelerate the growth of any business, but only if it is done correctly from the start. So take the time to evaluate your business and ensure that it’s unique, simple to replicate, and creates a win-win partnership.Tags: Franchise Consulting, Franchise Success, How to Franchise your business