Francorp - The Franchising Leader in the Philippines
Francorp - The Franchising Leader in the Philippines

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Archive for November, 2014


Posted on: November 22nd, 2014 by Francorp No Comments

When Celestino “Les” Reyes conceptualized Reyes Haircutters (RHC) in January 2001, he intended it to become the “Filipino Family Salon.” Sure enough, this brilliant positioning captured the family of the Pinoymasa especially because, all of a sudden, there was this accessible salon in the community, with clean interiors and smiling staff, catering to the beauty and grooming needs of the Pinoy family, at prices which were not intimidating at all.

Salons back then had extreme niche markets; the high end ones and their elusive prices were located in malls, hotels, subdivisions, and other plush addresses vis-a-vis the neighbourhood beauty parlours which were reasonably-priced indeed, yet offered no assurance of product quality.

With every Reyes Haircutters Salon, quality grooming and beauty services, the latest being facials, spas and massages, came within everybody’s reach, with the most affordable being the P49.99 haircut. Even the products, both branded and signature “RHC”, are safe and effective to use on the face, hair, body and skin and have passed the stringent quality check by the Bureau of Food and Drug (BFAD).

The extraordinary growth of Reyes Haircutters is now history. With its 153 outlets (including one in posh London, England) and more to come locally there is no stopping their expansion. And so as to reach more of our countrymen in the Asia-Pacific region, RHC is going to Indonesia, Guam, Hong Kong and Malaysia, via joint ventures. Out of the total 153 stores, 14 are company owned and 139 are franchise outlets.

Les Reyes, himself, chairman and chief executive officer of Reyes Hair Company International Inc., admits to being overwhelmed with the positive reception of the market to his company’s products and services. To be able to live up to the speedy growth and maintain adherence to quality, his formula is getting good people to work for him and getting the right franchise partners to work with him. He says “communication with franchisees regarding the franchise system is key because franchisees are your best advisers when it comes to operations.” To all SMEs, Reyes says “work hard, believe in your products, yourself and your people.”

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp No Comments

Cordillera Coffee, owned by Frank and Mary Grace Arboleda-Young, exists to promote home-grown mountain coffee – the pride of the Cordilleras. Whole beans, mostly Arabica, are bought directly from the backyard farms of the upland coffee farmers. With brisk business and ready markets, the farmers are empowered to produce more of these indigenous crops. The mountainous region is also ideal to Arabica cultivation because of its cool climate and abundant rainfall. Coffee plantations need minimal care and fertilizers unlike other crops that require full doses of chemical inputs that harm the soil and environment.

In a Cordillera Coffee outlet, these beans are roasted to produce a fresh and richly aromatic brew, with a distinct ethnic flavour. Complementary products in the menu are homemade pastries and confections, Benguet Tea, Hot Chocolate, Tableya (native chocolate) Cake, Suman at Latik, Kalabasa Cake, Cordillera Risotto, and Pancit Cordillera.

With every cup sipped, patrons help the tribes of the Cordilleras find market for their crops, the most exotic of which is Cafe Alamid, coffee beans from the droppings of a palm civet cat locally known as alamid. These forest animals, through their sense of smell, pick the ripest and sweetest coffee berries and eat them all night. In the morning, they excrete the beans as they cannot be digested. While in their digestive tract, the beans interact with the stomach acids and enzymes thus affecting the chemical structure of the beans. The beans are then sterilized and roasted and the result is an interesting brew with none of the bitter aftertaste usually experienced with coffee.

Aside from the 3 outlets, Cordillera Coffee intends to expand its business by opening new branches in prime business areas, not only in Metro Manila, but other key spots in the Philippines, like Baguio City and Cebu City.


Posted on: November 22nd, 2014 by Francorp No Comments

Tagged as a utopia for computer networks, NETOPIA Internet Cafe has become a digital paradise. Founded in 1996 by two computer techies, the erstwhile private gaming room evolved into the country’s biggest provider of shared computer and internet access, desktop publishing, photo-printing, and e-load services.

With the one-stop Information Communication Technology accessibility it provides as well as the reliable and consistently satisfying customer experience it delivers, Netopia became true to its promise of giving full and sustainable value to its stakeholders . In 1999, with the commissioning of Francorp to come up with the framework of a franchise system, Netopia was able to develop business structures. This helped the company expand to its current number with 60 company owned and 10 franchised outlets.

Michael Lacy, president, ascribes Netopia’s accomplishments to a “combination of 2 important elements – an effective business model and good relationships between the franchisees and the franchisor. Successful relations between franchisor and franchisee are paramount to long-term growth. Utilizing the benefits and nature of the franchise relationship will help overcome many obstacles, while giving both the best chance at success.”

With Netopia’s broad network coverage, they have attracted many corporate customers for their training, recruitment, and advertising needs. On the retail side, Netopia has become a popular destination for Internet surfing, gaming, digital printing, and electronic loading.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp No Comments

David Charlton is a British hairdresser whose name is known to many Filipinos. His very first David’s Salon opened in Quezon City in 1989. World class hairstyling perfection can be had at affordable rates. Soon after, he decided to enter into partnerships with his business associates thus paving the way to an even larger and faster expansion. At present, there are over 200 David’s Salon branches nationwide, plus two branches abroad.

David continues to share his expertise through his very own David’s Salon Academy which opened in 1998. It got the Technical Education and Skills Development Authority (TESDA) accreditation in 2006. He makes sure all David’s Salon branches live up to their name and delivers exceptional services at prices everyone can afford.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp No Comments

PR GazHauz is the new connotation for top quality LPG brands in the market today. Aside from LPG cylinders, PR GazHaus convenience stores sell various cooking equipment like double burners, single burners, and cast-iron stoves (for commercial use) as well as LPG product accessories like clamps, hoses, and regulators. LPG cylinders are available via prompt, free delivery via texting or a phone call to the nearest outlet.

Founders Nelson and Siu Ping Par, boldly stepped out and ventured into a unique business and decided to franchise their business – becoming the first to do so in the local LPG industry. In 2004, PR Gaz Franchising Corporation was incorporated and became responsible for the development and administration of the PR GazHaus franchise program, including the recruitment of franchisees and the provision of training and operational support for them.

In the early stages of franchising PR GazHaus tapped Francorp & its team of franchise consultants to develop its franchise program. Mr. Par said that through Francorp’s linkages with franchising associations, the academe, and other groups, his company was also able to link up with peers in the franchising sector. And since Francorp also organizes special programs for franchisors, PR GazHaus was kept abreast with developments in the industry.

As more franchises opened in Metro Manila, Laguna, Cavite, Pangasinan, and Zambales in 2006, the rapid growth of the PR GazHaus store chain was relentless. A PR GazHaus franchise helped many Filipinos, especially OFWs, achieve their dreams of becoming entrepreneurs. OFWs comprise a majority of the 36 franchises awarded as of 2011. The rest are housewives, graduates, retirees, business owners, and even currently employed individuals who want an additional source of livelihood. From its current crop of franchisees, a number of them have already acquired a second outlet, becoming multi-unit operators.

Mr. Par firmly believes that “franchising is the way of growing a proven method of business into an established brand name. It is systematic – ensuring that you have the right program, people, and processes.”

“However, as other companies also engage in or offer business opportunities through franchising, we learned that we must constantly employ innovations in business and make improvements in our franchise programs.”

PR GazHaus innovations have already led to immense growth. There are now a total of 183 (87 company owned and 96 franchised) stores nationwide – in Cavite, Laguna, Bulacan, Pampanga, Tarlac, Pangasinan, Bataan, Zambales, La Union, Batangas, and major cities in Metro Manila. PR GazHaus aims to grow the chain to 500 stores by 2015.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp No Comments

The best endorser of Philippine tourism via colourful and vibrant souvenir products is Jonathan Jay Aldeguer, President of Island Souvenirs. From his backpacking days in Europe, he got an idea on how to quickly turn his and other tourists’ problems into a business opportunity – souvenir items that truly mirror a destination’s character, joie de vivre, ambience, and local colour.

Islands Souvenirs hit the retail market by storm in the 1990s with its brightly coloured shirts heralding the best of the Philippine cities and other tourist spots. And when he went into franchising, he saw its effective way of expanding his business and the company vision, specifically allowing his business to have a “local” component, highly important in the business of travel and tourism. Jay recalls “Francorp Philippines & its team of franchise consultants were there to help streamline our operations, thereby improving our processes to make our business more franchisable.”

Jay Aldeguer has received accolades for his efforts, starting from being one of the Ten Outstanding Young Men (TOYM) awardees, then The Agora Award, the British Council Design Entrepreneur of the Year Award, and recently, the Ernst and Young Entrepreneur of the Year Award for Small Business. Islands Souvenirs has also brought him to the Retailer of the year Hall of Fame as he was able to bag the prize three times.

When he says “I love the Philippines. I believe in its people”, one knows that it is not mere lip service because his products speak strongly about his advocacy. They are now using the franchise system for subsidiaries like Islands Stay Hotels and Islands Banca Cruises.

The best of the Philippines is pictured in every Islands Souvenirs shirt and memorabilia sold in 59 company owned and 7 franchised Islands Souvenir shops all over the country which are combinations of stand-alone, kiosk carts and distributors. To be opened are additional Islands and More stores and three franchised outlets in Baguio City, Vigan in Ilocos and Camarines Sur. Any Filipino can be proud to own an Islands Souvenirs product or give it away as gifts or souvenirs. Every product coming out of an Islands Souvenirs shop shouts out to the world that, indeed, it is more fun in the Philippines.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp 2 Comments

HBC (Home of Beauty Exclusives) is one of the leading, innovative, and world class retailers of health, beauty, personal, and home care products and services. At first, HBC came up with products exclusively available in their stores. Since 1995, HBC has already grown to 232company owned stores and 5 franchised outlets, with revenues hitting the Php1 Billion mark as early as 2005.

In 2006, when they started franchising with the help of Francorp, their reach went nationwide. Dr. Rosalinda Hortaleza, CEO, recalls “Francorp has been instrumental in HBC’s success in the franchising business. That’s why we will always be indebted to Mr. Samie Lim and Ms. Bing Limjoco who shared their time and expertise in helping HBC establish more opportunities for our fellow Fillipinos, through franchising.”

“The greatest business lesson we’ve learned from franchising,” she declares, “is establishing the mind-set of quality over quantity. Creating a franchise business & opening franchise outlets across the Philippines   meant the beginning of a mutual relationship between us and our franchisee. That’s why we make sure that an HBC franchised store is strategically located, captures the target market and is a profitable venture for entrepreneurs. We’ve established measures that focus on the quality of our after-sales by giving continuous support to our business partners.”

Dr.Hortaleza received several accolades, the latest being the 2012 MVP Bossing Award. Meanwhile, HBC’s extraordinary growth continues, giving the Philippines a constant supplier of high quality personal care and home care products.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp No Comments

BAYO, from the Ilonggo word for “dress”, started out as a made-to-measure dress shop in Makati, but is now sailing as one of the country’s most successful in the apparel industry. The shop which started in 1992 under Lyncor, Inc. reflects a clean and classy image. As the demand for these classic and stylish apparel continued to increase, the company decided to open its doors to franchising in 2001.

A year after they franchised their business, Bayo has been recognized by the Philippine Retailers Association (PRA) as the “2002 Outstanding Filipino Retailer” under the Medium-scale Fashion Category.

By 2003, Bayo has been hailed as the country’s “Most Promising Filipino Franchise of the Year – Retail Category” awarded by the Philippine Franchise Association (PFA). Other awards include PRA’s “2005 Outstanding Filipino Retailer (Apparel-Medium Scale)”, and “Franchise Marketing Campaign Award – Retail Category” by the PFA.

Through the years, Bayo has been providing quality and comfortable world class shopping experience while being devoted to its roots as a truly Filipino brand. Today, Bayo has been a great franchise success story in the Philippines with more than 44 stores nationwide, 11 stores of which are franchised.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.



Posted on: November 22nd, 2014 by Francorp No Comments

From an 11-square meter store in Greenhills in 1994, Plains and Prints was started by business couple Erickson and Roxanne Farillas. Eighteen years later, Plains and Prints is now a big player in the franchise apparel industry. When the Farillas couple were still in college, they built their dreams on creating a fashion line that mirrored enthusiasm, innovation, attractive designs and high quality merchandise. Today, Plains and Prints has gained acceptance in the local and global fashion arena.

This chain of apparel stores is under Raffco International Trading which is considered one of the most dynamic and promising retail corporations in the Philippines. Plains and Prints has strengthened its position as a major player in women’s apparel by providing stylish and classic apparel now available in provincial and Metro Manila outlets. Market share comprises mostly of young professional women ages 22 and above, fashionably hip moms, and stylish who love to wear clothes with a statement.

In 2002, the company partnered with Francorp Philippines to develop their franchise program, thus opening opportunities for them to grow further. Today, they have more than 60 stores nationwide and 25 are franchise outlets in the cities of Cebu, Bacolod, Iloilo, Davao and Cagayan de Oro, Baguio, Dagupan, Cabanatuan, Marilao, and Valenzuela. With the trend towards globalization, Plains and Prints is gearing to expand the distribution network not just within the Philippines but also throughout Asia.


Posted on: November 22nd, 2014 by Francorp No Comments

The demands of women for hip, youthful, and active fashion were answered by Kamiseta when it opened its first store in 1998.

Being one of the leading specialty retailers of fashionable casual apparel, accessories, and footwear, targeted at ladies between ages 16 to 34, Kamiseta has been rapidly increasing its influence and popularity with its core customer group and more. Kamiseta’s success is a result of a powerful mix of extensive product development, right merchandise, exciting brand imaging, affordable prices and friendly service.

From the year it started to franchise in 2000, the company has now grown to 22 company-owned and 24 franchised outlets, making Kamiseta as one among the fashion giants in the local market. Mr. Gonzalo “Gunn” Roque III, president, attributes the success of their franchise efforts to getting the right franchisee-partners. “Franchising has been a good avenue for us to expand our market reach. It was Francorp who gave us the foundation from where we built our franchise department,” declares Mr. Roque.

The company was recognized by the Philippine Retailers Association (PRA) as the 1998 “Outstanding Filipino Retailer” under the small scale fashion category. By 2002, Kamiseta was awarded as the “Most Promising Filipino Franchise of the Year” under the retail category by the Philippine Franchise Association (PFA). Two years after, the company was again hailed as the “Outstanding Filipino Franchise of the Year – Retail Category” by PFA. Through the years, Kamiseta continues to bring its best to the Philippine fashion industry.

To learn more about how to franchise your business both in the Philippines and internationally, attend a How to Franchise Your Business Seminar or take a free franchisability quiz.